En iyi Leah Tharin podcastleri (2024)

1
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets 49:40

13d ago49:40

49:40

In this debate, Rand Fishkin and Leah Tharin get deep into where AI is headed and how teams can use it today, how SEO has evolved and changed in 2024, when to hire freelancers vs. agencies vs. internal hires and how owned assets like email can be best leveraged. Video version available on the ActiveCampaign Youtube Channel! Chapters: 00:00 Introduc…

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79: Erin Papworth - Transitioning a product upmarket from B2C to B2B 47:55

1d ago47:55

47:55

Learnings from the transition from B2C to B2B in the fintech space focus on what can be carried over and what not. Forming behavioral habits and the challenges of building a sustainable business model while addressing the social determinants of financial health were just a few topics in this fascinating episode I recorded with Erin Papworth. The co…

1
78: Radhika Dutt - The Power of Shared Vision 1:04:40

8d ago1:04:40

1:04:40

The importance of vision, careful pivots, and the balance between innovation and optimization. Her concept of a vision is, to me, one of the very few that I think is actually cutting through the noise and has an impact aside from the cookie-cutter frameworks we had so far. It’s beyond processes over mere goal-setting in achieving long-term success …

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77: Amanda Daering - Effective Team Management Strategies, Leaders vs Managers 53:52

16d ago53:52

53:52

We discuss the complexities of change management, the importance of direct communication, and the evolving dynamics of workplace relationships vs in the past. How to build trust within teams, the significance of clarity in roles, and the challenges of hiring in today's market, particularly for executive positions. What’s the difference between real…

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76: Malte Scholz: Product Management in 2024 and beyond 43:06

22d ago43:06

43:06

The dynamics of leadership in product management, the importance of a low-hierarchy organization, the challenges of founder mode, and the balance between control and empowerment. Data in product management, the limitations of traditional tools, and the future of product management with AI. Takeaways Founders often struggle with letting go of contro…

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75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals 52:05

30d ago52:05

52:05

Summary The branding experts Shannon Deep and Kevin Lee dig into exploring the multifaceted nature of brand measurement and strategy. Misconceptions surrounding brands and risks associated with brand decisions, the importance of aligning brand strategy with business goals, and the challenges faced by founder-led brands in maintaining their identity…

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74: Ami Vora - Unconventional Lessons in Senior Leadership 52:33

1M ago52:33

52:33

Ami Vora, CPO at Faire, brilliantly lays out a lot of concepts about how she views senior leadership: How to build a strong bench of performers, balancing authenticity and urgency. How do you make yourself care about boring topics and find joy in work? Why feedback loops and building team connections become more important as an organization scales.…

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73: Austin Hay - BS Marketing, Dogfooding and the future of CRMs 1:03:09

1M ago1:03:09

1:03:09

Cringe Marketing, Dogfooding, and the limitations of Hubspot and Salesforce with Austin Hay, the Co-Founder of Clarify (CRM). I talked with Austin on the rise of superficial marketing tactics and what they do to the importance of building a strong brand. We discuss why Product Managers cannot ignore Marketing anymore and the value of good dogfoodin…

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72: Rand Fishkin - Why paid advertising sucks in 2024 47:17

2M ago47:17

47:17

If you spend money on paid ads, chances are that you’re being taken advantage of. The biggest providers do it to you because they can and they optimize their systems more and more towards it. Rand Fishkin and me discuss the challenges and limitations of paid advertising, the role of AI in marketing, the importance of organic initiatives and why you…

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71: John Cutler - How to structure a product organization 1:18:08

2M ago1:18:08

1:18:08

John Cutler on the challenges of scaling and operating a collaborative product organization. We discuss different mental models for how different functions work together as teams and why it’s important to clarify and document the operating model, especially during times of growth, turnover, or changing strategies. John talks about the concept of sc…

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70: Pedro Goés - Building for enterprise customers in an oversaturated market 42:37

2M ago42:37

42:37

Summary Pedro Góes, the founder and CEO of InEvent, discusses with me the challenges and strategies of selling to enterprise clients in the event tech industry. Why in-person interactions and relationship-building can’t be beat by pure self-serve. The value of certifications and how they contribute to higher retention rates. He shares insights on t…

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69: Janna Bastow - The challenges and opportunities AI brings to Product Management. 51:18

2M ago51:18

51:18

What is the role of product managers in the age of AI and the potential impact of AI on roadmapping and expectation management? Janna Bastow, CEO & Co-Founder ProdPad / Co-Founder of Mind the Product, shares her perspective on how AI is just another tool that can help product managers synthesize feedback and speed up certain aspects of their job. W…

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68: Vijay Iyengar: Unbundling PLG and why BI tools are not good for analysis 53:26

3M ago53:26

53:26

When is PLG just a fad? Vijay Iyengar, Senior Director of Product at Mixpanel discusses with me about the misconceptions around PLG and the role of analytics in driving business growth and why first principles is in our field the only thing we have. Do PM’s really need to have a basic understanding of data and how it is stored and analyzed with LLM…

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67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude 58:40

3M ago58:40

58:40

Laura Schaffer, VP Product Growth @ Amplitude shares her experience of launching a self-serve paid plan and a free plan at Amplitude, a sales-led organization. We discuss the changing landscape of selling, the power of self-serve product experiences, and the expectations of users. The conversation also delves into the tensions between sales and sel…

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66: Henrique Cruz - AHA! How to define and reach User activation 47:09

3M ago47:09

47:09

Summary Activation and aha moments in product growth with Henrique Cruz, Head of Growth at Rows.com. How to find the right activation metric that predicts retention and how to iterate on the onboarding flow to improve activation. Examples of activation metrics and the challenges of tracking and improving activation. The importance of branding, the …

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65: Guillaume "G" Cabane - The Future of Marketing in an AI-Dominated Landscape 57:48

3M ago57:48

57:48

Summary Guillaume Cabane and I discuss the future of marketing and the role of humans in a landscape dominated by AI and automation. We’re talking about what does drive marketing and sales teams, and how their future will look like. The conversation touches on topics such as product-led growth, market penetration, and the role of content marketing …

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64: Kristen Berman - Behavioral science and product growth 54:37

4M ago54:37

54:37

Summary Kristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods. We are exploring the challenges of balancing friction and value in user experiences, the role of context in shaping …

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63: Kyle Pursell - Paths into Growth with the Head of Growth Optimization at Shopify 1:10:31

4M ago1:10:31

1:10:31

Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about the different paths to get…

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62: Kieran Flanagan: The state of AI in 2024 in Tech 1:01:46

4M ago1:01:46

1:01:46

Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, the potential for AI-dri…

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61: Dennis R. Mortensen - How to win with building for productivity 51:16

4M ago51:16

51:16

Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI). We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do…

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60: Andrew Ettinger - Community-led growth in enterprise sales 53:01

5M ago53:01

53:01

Summary I talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboratio…

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59: Dani Grant - In-person Community building in a PLG product at Jam.Dev 47:26

5M ago47:26

47:26

Summary Jam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs. They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses…

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Professionalism is Killing Your Brand: Here's the Cure 58:35

5M ago58:35

58:35

Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself …

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58: Andy Johns - Stop. Burnout within High Performers 1:03:54

5M ago1:03:54

1:03:54

Summary Burnout and the pursuit of external validation in tech. The pressure to constantly achieve and the belief that success will bring happiness and fulfillment is driving some of us into ruin. It almost did with Andy Johns, he was never more successful and unhappier in his life until he his body hit the reset switch. Top companies, top jobs, to…

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Funnels Don't Build Businesses: Here's What Does 58:08

5M ago58:08

58:08

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The …

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57: Erik Allebest - From 0 to 150 million ARR - The Chess.com story 1:12:33

5M ago1:12:33

1:12:33

Summary Chess.com has grown from being a simple chess service to a thriving 150 million ARR business. The company has focused on making chess accessible to everyone through services around a product that hasn’t changed in centuries. We touch on the challenges of scaling a company and the role of titles and leadership in an organization and how many…

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How to Build a Content Strategy That "Drives Pipeline" 53:04

5M ago53:04

53:04

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - Firs…

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56: Jason Fried - Motivation, forming habits and calendars 59:47

5M ago59:47

59:47

Motivation, forming habits, managing time, and why it’s important to know how much you enjoy solving problems with Jason Fried. Jason is really special to me and a 2nd time guest. Whenever we go at it, there are two worlds clashing in the best way possible. We are both never content with traditions and challenge the status quo; we just often disagr…

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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin 1:03:48

6M ago1:03:48

1:03:48

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth a…

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55: Mike Weir - Churn & Sales compensation to fight churn 1:01:27

6M ago1:01:27

1:01:27

Summary The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue. At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and…

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The Future of Work with Jason Lemkin (SaaStr) and Wade Foster (Zapier) 45:30

6M ago45:30

45:30

In this episode of Angles and Insight, we have on two iconic software leaders, Jason Lemkin of SaaStr and Wade Foster of Zapier. They discuss their differing experiences on issues like... 1. Does remote work hurt productivity? 2. What marketing channels are winning in 2024? 3. Should you develop owned assets or lean into "walled gardens"? 4. What i…

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Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

6M ago55:11

55:11

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) -…

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How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

6M ago54:02

54:02

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…

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54: Anthony Pierri - Positioning your B2B Startup through your Homepage 58:43

6M ago58:43

58:43

Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea. Summary I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm bet…

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Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

6M ago1:00:19

1:00:19

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the…

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53: Adam Robinson - The power of LinkedIn for B2B from zero to one 48:56

6M ago48:56

48:56

Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started. He explains the power of organic reach through LinkedIn and building a personal brand through social…

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How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

7M ago1:01:04

1:01:04

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the laun…

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52: Casey Hill - Organic Demand with Email, Newsletters and Podcasts 47:54

7M ago47:54

47:54

Casey Hill is a Senior Growth Manager at ActiveCampaign, Institutional Consultant, and Founder. More importantly, he’s incredibly actionable and smart on LinkedIn around B2B Email channels, and that’s why I wanted to have him on the podcast. Summary We talk about how to approach Email, how to use it from the ground up to drive meaningful business a…

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Unpacking Product-Led Growth with Leah Tharin 42:32

7M ago42:32

42:32

Check out Leah's PLG Breakdown here

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How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

7M ago55:48

55:48

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap…

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51: Julie Zhuo - Authentic Leadership 40:08

7M ago40:08

40:08

Julie Zhuo, Co-Founder @ Sundial, Author of THE MAKING OF A MANAGER, ex-VP Design @ FB Summary Intuition and hiring is an uncomfortable topic. We should be rational, have reasons for why we choose to work with someone or not. When should we trust our gut feeling? When is it time to step back and say, no. I go with the hard facts? In the end it’s al…

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