Welcome to Landscape Marketing Secrets, where we delve into the world of Landscape marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Landscape Marketint services.
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EP300: The Secret of Interviewing Tom Reber
39:42
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Laura celebrates her 300th episode with her longtime mentor and former sales coach Tom Reber from the Contractor Fight.
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EP299: The Secret to an Effortless Business
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Laura chats with Liz Chism about the secrets to building a self-sustaining business.
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EP298: The Secret to Owning a Retail Operation
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29:05
Laura talks to Mike Gannon from That Pond Place about the benefits and challenges of having a retail operation.
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EP297: The Secret to Some New Business Ideas
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19:14
Laura talks to AquaReale co-owner Matt about what they learned at the recent conference they attended and what business ideas they want to start implementing.
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EP296: The Secret to Profits as a Pond Builder
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17:53
Laura talks to Mark Wilson about his recently published business book, "Pond Passion to Profit" and shares ideas on how to grow your water feature or landscape business.
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EP295: The Secret to Using Artificial Intelligence (AI) Pt 2
28:27
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28:27
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.
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EP294: The Secret to Using Artificial Intelligence (AI) Pt 1
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23:40
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.
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EP293: The Secret to Email Marketing
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25:41
Laura talks to Barbi Holdeman from The Pond Gnome about the importance and relevance of email marketing.
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EP292: The Secret to Dealing with Employees
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24:24
What do you do about employee issues? Here we talk about staff training, communication, and expectations.
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EP291:The Secret to Why I Left for Two Months
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10:29
Laura is back after two months! Here is why she took a long break and why she decided to come back.
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EP290: The Secret to Getting More Work
28:40
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28:40
Laura talks to pond builder and landscaper Scott Brown about how he uses marketing to stay keep his $2 million plus company busy even in a slow year.
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EP289: The Secret to Having an Office/Customer Service Manager
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35:53
Laura talks to AquaReale's Office Manager/Customer Service Manager on how she handles her job and why she is such an integral part of our company's success.
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EP288: The Secret to Having a Director of Operations
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31:05
Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs.
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EP287: The Secret to Using AI and ChatGPT
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30:54
Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/#
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EP286: The Secret to Understanding Google Algorithms
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33:52
Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business. Jeff references three links: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://breaktheimage.com/discovery-call/ https://breaktheimage.com/competitor-analysis/…
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EP285:The Secret to Using Jobber
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Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business.
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EP284:The Secret to Using Simple Automations
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24:36
Laura talks to Clay Graba about how to use simple automations to make your work life easier.
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EP283: The Secret to AquaReale's 2024
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24:54
Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!
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EP282:The Secret to AquaReale's 2023
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17:36
Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.
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EP281:The Secret to Using Google My Business to Get More Work
26:38
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26:38
Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide
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Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!
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EP279:The Secret to My Last Podcast. For Now...
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Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.
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EP278:The Secret to Succesful Accountability
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Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.
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EP277:The Secret to Positive Reinforcement
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17:58
Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.
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EP276:The Secret to Business Success
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31:06
Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.
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EP275:The Secret to Job Descrptions and Mastery Ladders
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12:31
Laura talks about the difference between job descriptions and mastery ladders and why you need both.
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EP274:The Secret to Team Meetings
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Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda
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EP273:The Secret to Higher Profit Margins
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Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.
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EP272:The Secret to Growing or Starting Your Business
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16:00
Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?
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EP271:The Secret to Making More Money with a Customer Service Manager
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23:27
Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money
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EP270:The Secret to Getting More Work Right Now
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Laura gives ideas on how to generate more work this summer.
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EP269:The Secret to AquaReale's Year so Far
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27:09
Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.
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EP268:The Secret to Search Engine Optimization (SEO)
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Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).
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EP267:The Secret to Search Engine Marketing (SEM)
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34:24
Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.
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EP266:The Secret to Understanding Who Your Customers Are
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14:52
Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.
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EP265:The Secret to Heading Toward Semi-Retirement
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Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.
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EP264:The Secret to Using a CRM
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13:01
Laura discusses what a CRM is and how her company uses theirs.
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EP263:The Secret to Sales in a Challenging Year
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29:14
Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.
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EP262: The Secret to Empowering Your Employees
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25:45
Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.
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EP261:The Secret to Having A Sales Person
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26:44
Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.
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EP260:The Secret to Branding
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17:39
Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.
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EP259:The Secret to Navigating Gen Z Employees
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28:01
Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.
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EP258:The Secret to Keeping Employees
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25:54
Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.
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EP257:The Secret to Having a Customer Service Manager
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27:19
Laura talks to her customer service manager, Sandy, about what her position entails.
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EP256:The Secret to Getting More Work
14:51
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14:51
Laura talks about how her company is handling getting less big leads this year.
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EP255:The Secret to Accountability
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26:26
Laura talks to Tara Stohler about accountability in different aspects of life.
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EP254:The Secret to Owning Two Businesses
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20:36
Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.
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EP253:The Secret to Using Artifical Intelligence
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21:57
Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.
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EP252:The Secret of Getting Business in a Small Town
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35:11
Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.
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EP251:The Secret to Adding Water Features to Your Landcaping Business
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26:33
Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.
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