A marketing podcast about sales. Hear short interviews published every week. Subscribe to follow the latest trends in revops, demand gen, lead gen, sales enablement, and B2B marketing.
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Hosted by Art Tomassetti, the Flight Test Safety Committee produces monthly podcasts to share valuable, relevant, and helpful information across our audience of SETP, SFTE and AIAA members and anyone who is interested in safety. Each podcasts contains information from the latest issue of our digital publication the Flight Test Safety Fact and include a special topic of the month (presentations from Symposia, interviews, panel discussions and much more). The FTSC is officially chartered by th ...
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EP 59 - A Ghostly Intro to CRM
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Flight Test Safety Committee Podcast Channel - EP 59 – A Ghostly Intro to CRM This month I begin a multi-part series talking about Crew Resource Management or CRM. This episode looks at the beginnings of CRM with discussion on some early aviation accidents that led to its development. Eastern Flight 401 in pop culture: Supernatural S1E4 Mayday, in …
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EP 58 – The Origins of Safety
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Flight Test Safety Committee Podcast Channel - EP 58 – The Origins of Safety This month I will share some safety observations from my recent adventure to Peru, discuss the evolution of safety, and revisit the 6 Es of safety. Send me your scary flight story for next month's podcast. Society of Flight Test Engineers (SFTE) Symposium 2024 - Seattle 6 …
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EP 57 – Keep The Vane Centered
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Flight Test Safety Committee Podcast Channel - EP 57 – Keep The Vane Centered This month our look back in history takes us to the dawn of the jet age. For our focus topic I will discuss what it takes to change our behavior or at least my behavior relative to risk. SETP Symposium & Banquet Registration SETP Oral History Videos This Podcast is sponso…
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EP 56 - Building a Team to Go FAST (Part 2)
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Flight Test Safety Committee Podcast Channel - EP 56 – Building a Team to Go FAST This month we finish our discussion with our friends from Hermeus about building a test team to go fast. Hermeus Hermeus Podcast Ep 24 SETP Symposium & Banquet Registration Doolittle Award Kincheloe Award This Podcast is sponsored by Time2climb Training and Consulting…
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EP 55 - Building a Team to Go FAST (Part 1)
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Flight Test Safety Committee Podcast Channel - EP 55 – Building a Team to Go FAST This month I visit with the team at #Hermeus and talk about the challenges of building and growing a test team as well as developing a hypersonic aircraft. My guests are Mick Mansfield, Kris Rorberg, and Jeremy Vanderhal. Hermeus Hermeus Podcast Ep 24 This Podcast is …
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"I think I can get this done". Positive attitude or prelude to risk? This month I talk with Mike Meier about flight testing competitive hang gliders, decision making and lessons learned along the way. Learn more about Mike HERE A link to his paper is HERE View FTSW Videocasts HERE This Podcast is sponsored by Time2climb Training and Consulting…
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EP 53 - It's First Flight, What Could Go Wrong? (Part 2)
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This month we finish our discussion with Mr. Roy Martin and Mr. Mike Rabens on the things that happen on first flights of new aircraft. A link to their paper is HERE. Plus, our look back in Aviation History has a Starfighter and an Intruder. This Podcast is sponsored by Time2climb Training and Consulting…
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EP 52 - It's First Flight, What Could Go Wrong? (Part 1)
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This month we talk about a great looking airplane from the 60’s, supersonic black bears, and first flight anomalies. Joining me are Mr. Roy Martin and Mr. Mike Rabens who will share the research they have done into the things that happen on first flights of new aircraft. A link to their paper is HERE. Also, join us at this year's Flight Test Safety…
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EP 51 - Silv and CFITS (Part 2)
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This month we have some interesting aviation history and the final portion of our discussion with Silv and CFITS talking about a framework for online model validation and risk awareness. Review the paper HERE Flight Test Safety Workshop Information Tony LeVier Flight Test Safety Award This Podcast is sponsored by Time2climb Training and Consulting…
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EP 50 - 50th Episode Modeling Risk (Silv and CFITS Part 1)
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It’s our 50th Episode and this month we talk to USAF Testers and PhD's Juan Jurado and Clark McGehee about their recently presented paper OUTCOME-BASED FRAMEWORK FOR ONLINE MODEL VALIDATION AND RISK AWARENESS. Review the paper HERE Someone brought their work to my attention and suggested them for a podcast. Seen or heard something good? Send it our…
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EP 49 - Battle of the X Pilots (Part 3)
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We close out 2023 with the third (and maybe not final) episode of the Battle of the X Pilots. Pigpen and I will talk about testing the STOVL version of the X-32 and X-35 and some of the challenges encountered. Our look back in flight test history talks about a UK test pilot with A LOT of experience. Happy Holidays! Check out EP 44 - Battle of the X…
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EP 48 – Battle of the X Pilots (Part 2)
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Join me this month as I pick up with my good friend Jeff "Pigpen" Karnes for Part 2 of Battle of the X Pilots. In this episode we talk about taking the X-32 and X-35 cross country. Check out EP 44 - Battle of the X Pilots (Part 1) Here X Country In An X Airplane - Download Paper Here This Podcast is sponsored by Time2climb Training and Consulting…
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EP 47 - The Tale of Aircraft 163666
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A special Halloween themed episode again this year about another seemingly cursed aircraft. This time an AV-8B Harrier. Join me and my guest Col Kevin "Smells" Gross, USMC (Ret) as we recount the terrifying tale of aircraft 163666. And for a little more spooky humor check out this excerpt from the SETP Awards Banquet pre dinner entertainment "The T…
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EP 46 - Are You Ready For the Bad Day? Part Two - Safe on Deck...Now What?
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This month we will pick up where we left off with Marty Rollinger after his episode off the catapult in his F/A-18. If you missed part one check it out first. Marty Rollinger LinkedIn Page Got an exciting aviation story to share, email me at ftsc@flighttestsafety.org See you the last week in September in Anaheim for the SETP Annual Symposium and Ba…
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EP 45 - Are You Ready For the Bad Day? Part One - The Water’s Getting Closer
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How ready are you for the unthinkable to happen? This month we are joined by Marty Rollinger, former Marine F/A-18 pilot who shares a harrowing experience he had during pre-deployment carrier operations. Marty Rollinger LinkedIn Page SETP Annual Symposium and Banquet Registration Link This Podcast is sponsored by Time2climb Training and Consulting…
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EP 44 - Battle of the X Pilots (Part 1)
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In 2000 a fly off happened between the Boeing X-32 and the Lockheed Martin X-35 for a winner take all defense contract. This month I will connect with my long time friend and JSF teammate Jeff "Pigpen" Karnes and we will share our perspectives on flying the demonstrators, the role of test pilots early in a program and managing risk for that stage o…
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This month we have an episode recorded live at the Flight Test Safety Workshop last month. My guests are the 150 attendees of the workshop. We have five visuals you might encounter on any given day that we will discuss applying everything we know about risk management. You can find the slides I used HERE This Podcast is sponsored by Time2climb Trai…
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EP 42 – B-1 Flight Test Lessons Learned (Part 2)
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This month I share some observations from the recent Flight Test Safety Workshop and we finish our Interview with Ken Katz who shares more lessons learned from the B-1 flight test program. Ken's Bio This Podcast is sponsored by Time2climb Training and ConsultingFTSCChannel tarafından oluşturuldu
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EP 41 – B-1 Flight Test Lessons Learned (Part 1)
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Register now for the Flight Test Safety Workshop HERE by 26 April 12pm PDT This month we talk with Ken Katz about flight test lessons from the B-1 program. Ken's Bio This Podcast is sponsored by Time2climb Training and ConsultingFTSCChannel tarafından oluşturuldu
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Switching from Salesforce to HubSpot with Katie Bevilacqua at ConexEd
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Katie Bevilacqua is the Director of Operations at ConexEd, a higher ed edtech startup that migrated from Salesforce to HubSpot. Her and the team are investing in increasingly sophisticated marketing to take their product to market. Laying the right foundation is just the start. Once the finishing migrating from Salesforce to HubSpot, the work began…
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EP 40 - This Is The Way. Applying Safety Every Day.
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During my years of flying and flight test I learned a lot about safety and making decisions relative to risk. But what good does any of that do me in everyday life? Well, turns out it comes in handy. Tell us about a way you apply flight safety to your everyday life. Arrows In The Desert Video Arrows Across America Website…
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This episode will recap the SETP Southeast Section Symposium at Flight Works Alabama in Mobile and hear from aviation legend Bob Hoover on essential test pilot skills. Link to Tony Levier Award Criteria Link to Flight Works Alabama Link to SETP Oral History Videos This Podcast is sponsored by Time2climb Training and Consulting…
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How personality can drive sales with Brandon Kim at Crystal
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Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, m…
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Enterprise sales strategy with Aaron Mellman at Aiden Technologies
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Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire. Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more. Aaron also talks in detail about how Aiden's sales team i…
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Implementing inbound marketing with Pete DeOlympio at Cleartelligence
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Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next. He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as …
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Community-led growth marketing with Connie Lund at testRigor
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Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team. She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics. Connie outlines how B2B marketers can app…
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Customer research driving sales with Ryan Paul Gibson at Content Lift
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Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck. He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are nav…
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This month we talked with Tobias van Esselstyn, Director of Flight Test Engineering at Gulfstream about some of the challenges today's test teams face and ideas on how to meet those challenges. Tobias van Esselstyn's Bio Tony Levier Flight Test Safety Award FTSW Call for Presentations Pan Am 1959 Promo Video This Podcast is sponsored by Time2climb …
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Content marketing that helps sales with Ashley Guttuso at Audience Ops
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Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful. Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these…
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First, thanks so much for your support. We've seen a lot of success since switching to this new short format, interview-style show in August. Thank you helping spread the word. Second, we're going to be adding video in February. We are going to finish a queue of audio-only episodes over the next few weeks. And then in February we will start publish…
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Jobs-based sales automation with Isaac Ware at UserGems
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What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more. Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems. Th…
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Getting senior fractional marketing help with Natalie B. Swan
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Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!) She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that …
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How to grow your podcast with Justin Jackson at Transistor
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Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part two of our interview series, Justin talks about how to grow a podcast audience. His comments about creators, distribution, and arbitrage opportunities exceed well beyond podcasting itself, but if growing your podcast is your goal, then yo…
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Growing a podcast hosting business with Justin Jackson at Transistor
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Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part one of our interview series, Justin talks about growing a podcast hosting business. He talks about their business model as a software company, how they serve podcast agencies, and provide podcast websites. He also takes a step back to pro…
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GPT-3 copywriting for marketing with Richard Lee at SuperCopy
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Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3. He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting e…
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Getting salespeople to care with Mike Schill at The Full Circle Agency
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Mike Schill has worked with sales leaders like Grant Cardone and Brandon Dawson. Mike joins the Pipeline Meeting podcast to talk about getting your salespeople to care about growing your business. What do salespeople care about? The same thing as anyone else. Pursuing their dreams. Mike talks about how to root organizational goals with personal goa…
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Sales enablement as CMO with Cece Lee at Enable Us
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Cece Lee is the CMO at Enable Us, a seller and buyer enablement platform. She joins the Pipeline Meeting podcast to talk about her first six months as CMO, sales enablement, digital sales room software, and more. Cece walks through her journey from customer to CMO for Enable us, including her 30-, 60-, and 90-day plan, transitioning to the VP- or C…
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EP 37 - New Testing of Old Aircraft
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We close out the year and continue our conversation with Dodge Bailey from last month talking about flying the vintage aircraft in the Shuttleworth collection. Follow the link below to learn more about the collection's unique aircraft. Link to the Shuttleworth Collection Happy and safe Holidays to all and we will be back in 2023! This Podcast is sp…
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Account-Based Marketing (ABM) with Daniel Cafiero at Seagate
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Daniel Cafiero is a senior program manager at Seagate Technologies responsible for supporting go to market for their Lyve cloud offering. In this role, he is using an account-based marketing (ABM) approach. Daniel joins the Pipeline Meeting podcast to talk about what is account-based marketing, how it compares/contrasts with old school marketing, w…
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First 90 days as head of marketing with Jennifer Durishin at Prodigal
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Jennifer Durishin is the new head of marketing at Prodigal. Well, new-ish. She got through her first 90 days as head of marketing, shares how she approached it, and what other SaaS marketers might want to keep in mind. Jennifer specifically talks about a first 90-days framework that she got from Gartner, which she learned about through a community …
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Getting your first customers with Bryan Clayton at GreenPal
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Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. In this interview, Bryan talks about getting your first cus…
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Social selling on LinkedIn with Nicholas Thickett at Alignd
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Nicholas Thickett helps salespeople and organizations with go to market strategies for social selling with training, enablement, and consulting. Their team specializes in LinkedIn and Nicholas discusses authenticity, automation, and thinking beyond content on LinkedIn. Our conversation also explores how sales is changing heading into 2023. Use the …
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After launching a new short format in August, we're doubling down on it. We'll be releasing episodes every Monday and Wednesday morning. We'll keep interviewing experts and we'll keep the interviews short—15 minutes. In the new year, we're going to add video interviews and publish them on YouTube. Use the markers below to jump ahead. (00:00) - Intr…
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EP 36 - Teaching New Pilots Old Planes
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This month we talk with test pilot Roger "Dodge" Bailey about flying the incredible assortment of aircraft in the Shuttleworth collection. They fly these aircraft every summer in public demonstrations. He discusses unique characteristics of those aircraft, their approach to training pilots/maintaining currency, and the occasional need to conduct fl…
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How to motivate sales teams with Larry Long Jr. at LLJR Enterprises
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Larry Long, Jr. founded LLJR Enterprises to help people, teams, and organizations go from good to great. He regularly speaks to organizations of all sizes, and he has been coaching sales organizations for 16+ years. He recently concluded the Flip the Script 12-city, 18-day tour across the United States speaking directly with hundreds of sales profe…
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Think and act like an owner with Lisa Cox at Teak & Twine
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How do you think and act like an owner as a marketer? Lisa Cox at Teak & Twine shares her approach and how it informs everything from coming up with campaigns to running revenue reporting. Highlights include: * Balancing business growth and personal goals. Lisa shares how her past experience as a business owner taught her how important it is to foc…
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Customer lifecycle marketing with Madison Zimmerman at Property Meld
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Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes: * Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible. * Managing inbound with HubSpot. How mar…
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From CMO to CEO with Jenn Steele at Kissmetrics
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Jenn Steele recently became the CEO of Kissmetrics, an advanced product and marketing analytics platform. She talks about marketing and product analytics, using data, and how other marketers can become CEO themselves. Marketing and product analytics. Jenn spent tens of thousands of dollars when she didn't have to. She talks about why. How marketing…
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EP 35 - Halloween Episode: Frightful Flights Terrifying Test Points Ghostly Gremlins
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Join host Art Tomassetti as he shares stories of frightful flights, terrifying test points and ghostly gremlins. This is a special Halloween edition on the Flight Test Safety Podcast. This Podcast is sponsored by Time2climb Training and ConsultingFTSCChannel tarafından oluşturuldu
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Demand gen strategy with Janelle Amos at Elevate Growth
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Janelle Amos helps companies craft--and execute--demand gen strategy. Not just any companies, though. She specializes in working with B2B SaaS startups that are anywhere from seed stage to series C rounds. We discuss: Who she helps. There are three typical scenarios when a head of demand gen might be called in to help. She talks about all three, an…
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