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In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Code Story

Noah Labhart - Startup Founder & CTO

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In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back.Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans s ...
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Design Yourself

Point Road Studios

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Welcome to the podcast where we talk about how to raise our collective consciousness about what's possible and bring more ease and delight to the way we live, work and lead. I'm Sharon Lipovsky, host of Design Yourself and founder of Point Road Studios where I guide my clients to get clear on the direction they are headed, create the roadmap for how to get there and then take steps to realize their vision every day. In this podcast, I share the tools and resources that create breakthroughs i ...
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The Music Production Podcast for Aspiring and Professional Producers. Hosted by Bass Kleph, a seasoned producer with multiple Beatport #1 records and releases on labels like Spinnin’, Defected, Toolroom, and Armada, this podcast dives deep into the art and science of music production, mixing, sound design, and building a successful career as an artist. Each episode offers a blend of insightful interviews with top Music Producers, DJs, Mix Engineers, and industry professionals, alongside solo ...
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The Vine Podcast

Madison Wetherill

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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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Design Tribe Podcast

Lauren Lesley: Atlanta designer + illustrator

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The Design Tribe show is the podcast version of my live webinar series. We are a community of designers and creative entrepreneurs sharing design tips, all creative parts of our business, designer success stories, and strategies for growing your creative business online.
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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Hey Creatives! Welcome to the Rock That Creative Job podcast! I'm your host Jamie Roberts, and I'm ready to inspire, motivate and empower you with the insight and guidance you need to get better jobs, better work, better pay, and build the creative career––and life––you’ve always wanted. Because the creative industry is different. And I want you to have the specialized career support you deserve, so you never second-guess your career decisions, or undervalue your skills, experience, and crea ...
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Enter the Portal

Jenner Linden Spiritual Alchemist + Creatrix of The Wild Ones

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Enter the Portal is more than a podcast. It’s a movement to disrupt the social norm! Jenner and her thought-provoking guests share captivating stories of moving through wild transitions and discovering a ✨ more vibrant, authentic life for themselves on the other side. Enter the Portal is created for heart-centered rebels like you. For those who dare to take the leap and live an unapologetically aligned life. Host Jenner Linden is a world-renowned Intuitive Business Coach and Creatrix of The ...
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Web Pro Savvy is a biweekly podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.
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Building a Life You Love

Kristin Fitch - Transformational Life & Leadership Coach, Encourager

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Are you ready to start living your life for you? To step off the path of expectation and obligation and say yes to the life you are made for? Are you trying to design a life you love but get stuck in the what-ifs, and expectations and obligations in your life? Welcome to Building a Life You Love, a podcast dedicated to helping you step into a life where your passion blooms from within, your faith deepens and simplicity becomes your favorite synonym for everyday life. What is holding you back ...
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Unglossy: Decoding Brand in Culture

Tom Frank, Mickey Factz, Jeffrey Sledge

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Welcome to "Unglossy: Decoding Brand in Culture," where we delve into the essence of branding beyond the surface sheen. A brand is more than just a logo or a slogan; it's a reflection of identity, values, and reputation that resonates within our cultural landscape. Enjoy as we peel back the layers to uncover the raw, authentic stories behind the people and products that shape our world. This isn't your average corporate podcast. Join Tom Frank, partner and chief creative officer at Merrick C ...
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The Crazy One helps you find new insights and breakthroughs in your career, creativity, and leadership. In every episode, Stephen Gates gives you honest and actionable insights taken from his experience leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working as InVision’s Chief Design Evangelist coaching and working with companies ranging from small start-ups to some of the world's biggest and innovative companies. Recognized with 2020 Webby Award ...
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Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, bu ...
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Everything is energy and we communicate energetically first and foremost. Your Human Design is a map of your energy - it shows how you think, experience emotions, interact with others, make decisions, live your purpose, share your ideas, market yourself and even make money! You get a sneak peek into laser coaching sessions with my guests to help them recognize their gifts and genius - And what may be holding them back - so they can live energetically aligned with their dreams and their desig ...
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Are you a creative business owner? Do you have questions like: ”What’s the best social media platform for my business? How do you set up this new software? What is SEO really? How should I organize all my business assets and details? Or are you looking for a community of people that get the small business struggles? Well, you’re in the right place! Welcome to the Design Crew podcast! A business, marketing, and education-focused show. Nothing is held back in this behind-the-scenes style show. ...
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Solve for Mom | Passion Projects, Purpose, Pivots, Skill building, Decision making

Anokhi Kapasi, PhD - Life-crafter + Critical Thinker + Homeschooling Mom

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Welcome to the Solve for Mom Podcast! Here, you will find solutions to confidently live out your life goals and passions during motherhood without taking time or money away from your family. My mission is to help moms gain joy and freedom through life crafting and passion projects. Rooted in science-style thinking, I show moms how to power their passion work by setting goals, building skills, and practicing high-performance strategies. Hi! I’m Anokhi, a homeschooling mom, wife, and PhD scien ...
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Craft To Career

Elizabeth Chappell

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Dream of turning your craft into a career? Want your dream job working from home? How about a flexible job that brings joy? Learn how to turn YOUR craft into a successful career! Each week you will hear stories from guests and from your host that teach you how to grow your dream job. Get the best business tips, social media strategies, stories of success, and learn how to be a #girlboss or #bossbabe with entrepreneur, Elizabeth Chappell. Elizabeth has grown a 6 figure business in a couple of ...
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Wealth by Design

Danielle G. Nava, CFP® and Dustin R. Granger, CFP®

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*Formally known at Worth It Podcast* Welcome to Wealth by Design, a financial planning podcast for successful, modern-day biz owners + creative entrepreneurs. Here, you'll get the tools you need to dream, design, and do what it takes to live life on your terms. Danielle & Dustin, a brother & sister CFP®️ duo, are devoted to educating modern-day entrepreneurs about life, biz, and financial planning so they can create a blueprint to real wealth. Together, they cover topics about the unique cha ...
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Brighten your day – learn about user experience, design, products, gaming and technology. With entertaining and funny chat that goes off on unexpected tangents about life, everyday pain points and hilarious solutions. 80% random, 20% user experience (UX) and user interfaces (UI)* Your hosts Mark, Nick and Paul discuss a different subject around design, UX, UI, business and technology, with the occasional special guest thrown in for good measure. Ironically as Henry Ford almost definitely did ...
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Creative entrepreneur, Jess Kovic shares intimate confessions about her real real life struggle and success as an artist putting her work out into the world. Opening yourself up to display your passion is scary and can hold even the most talented artists back. We’re a fragile bunch. Get the dish on exhibiting, vendors, money talk and embarrassing tales of a creative in business. We’re name dropping here people. This podcast reveals all of her tips and tricks while figuring them out in real t ...
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Feed Your Head

Ana Michelle Rose

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Join Ana Michelle Rose for laid back conversation ranging from art, productivity, and motivation to lifestyle and tips for achieving your goals. Ana Michelle Rose is a graphic design major, writer, and Editor of her own fine arts magazine, here to share advice and talk about the ups and downs of living a creative life. Tune in for half an hour of casual chatting and motivation every Monday! Join Feed Your Head on Instagram @feedyourheadmag. For business inquiries, email anamichellerose@gmail ...
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Welcome to The Movers & Groovers podcast - a podcast from Groove Street Creative Agency. Your host, Skylar Saba, started her conscious business from her side hustle just a few years ago. Fast forward, to now, Groove Street Creative has worked with 75+ brands in all kinds of industries ranging from wellness, to food, to real estate, to sustainability, and fashion. Groove Street has grown to a team of 5 and has paved the way for Gen-Z entrepreneurs. Skylar has grown a Tik Tok community through ...
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The Levels Podcast

Mason Boroff & Brianna Betts

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Welcome to 'The Levels Podcast' with your hosts, Mason Boroff and Brianna Betts. It’s all about the hustle of starting something new and the thrill of watching it grow. Mason brings the creative spark with his background in advertising and graphic design, while Brianna’s got the know-how in operations and organization. This podcast is a laid-back, yet enlightening hangout for anyone who’s got ideas and dreams of turning them into reality. We’re here to chat about what it takes to get a busin ...
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Mind-Reading Marketing with Isabel Kateman

Isabel Kateman, Website Design and Brand Strategy for Female Entrepreneurs

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Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you’ll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss! Connect with Isabel: On Instagram @stripeddogcreative ...
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Step inside the world of Flea Style — a hub for handmade, vintage and one-of-a-kind lifestyle goods from hundreds of makers and shakers — and join founder Brittany Cobb as she interviews established and budding business owners, operators and influencers about their creative companies. On each episode, Brittany and her guests kick back with a coffee or cocktail and dig into start up stories, business pitfalls, regrets, lessons learned, advice they want to share and plenty of funny stories alo ...
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Startist Society

Laura Lee Griffin and Nikki May

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Are fear and procrastination keeping you from making progress in your art business? Artists Laura Lee Griffin and Nikki May believe strongly in the power of community, accountability, following your intuition, taking small actionable steps, and breaking down the barriers that keep you "stuck". The Startist Society will inspire you to stop getting in your own way and start building an art biz and life that you love. Follow along with us on our creative business journey as we encourage you on ...
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Now, more than ever, there is a thirst for meaning and substance. People want to go beyond scrolling, scripted reality and filters and get to the heart of the story. The Millie Podcast is for women who want to rip up the script and explore new ideas, places, and possibilities. Each episode, Millie Travels creator & Millie podcast host, Chelsea Brown will introduce us to an extraordinary woman who inspires a new way of thinking and invites us to see the world in a different way. Think about i ...
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Hello Wonderful Mom! Are you wondering how to pivot towards your passion projects? This might mean a complete reset from your current trajectory. But, don’t worry! In today’s episode, I share my strategies for how moms can reset projects with confidence. You will learn about what it means to undergo a reset and the importance of building critical t…
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Mary Davis, of Mary Go Round Quilts, shares with listeners about her experience hosting a summit. Learn from her and get inspired to try some new marketing ideas! Explore what is available out there and share your product in a creative way. Be sure to tune into episode 171 and spark some ideas for your quilty business! Turn your CRAFT into a CAREER…
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Total tactics In today’s episode. I answer common questions from the SMP+ Outreach Club including “how do I know if a prospect is right for me?” and “how should I reach out to them if they are?” And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…
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Rob Grazioli started his life in Brooklyn NY, but moved to Italy for his Dad's job, and lived there from age 5 to 13. He ended up moving back to the states for High School and College, and finds that it's difficult to separate tech and work from his life. Outside of tech, he enjoys exercising, and has always been an athlete, most recently picking u…
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Do you ever wonder what the heck is happening on the inside of the hiring process after you send in your resume, and how you can actually break through as a top candidate? Join me in this episode with Head of HR, Kelsey Miller! Kelsey shares secrets from her 25+ years of being on the inside of the hiring process, in both agency and in-house environ…
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Welcome to Part 2 of the Create a Life You Love Series.On the podcast today Kristin talks with Laura Cruise, Author, Speaker, Coach and Podcast host of Your Dream or Mine, about how we can step into the driver's seat of our own lives and go from thinking about our dreams to actualizing them (this is a replay from last year). If you are ready to tak…
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Big change rarely happens in an instant. Transitions are a natural part of the process. Transitions can feel uncomfortable. How do you build up resistance to stick with it? What supports you in building momentum toward a new destination? That’s what we get into in this Design Yourself episode on Sitting in the Messy Middle. Links and Resources: For…
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David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force. The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other. Join us on You, Me & CPG as we dis…
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Hi everyone! Today, I’m beyond excited to welcome Anne Ditmeyer to Enter the Portal! Anne is an author, creative facilitator, and founder of the Mapping Your Path program. In this episode, we explore the transformative power of creativity, playful problem-solving, and how embracing creative constraints can open up new possibilities in life. Anne sh…
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Sebastian Raffaele grew up in a small, working class family in Australia. He had a crazy life, growing up in social housing, having to find his way. He found inspiration from his family members, who always pushed him to follow his passions. He left high school early, and jumped straight away into the work force. In 2014 he was introduced to crypto,…
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Welcome to Episode 6! If you haven’t had a chance to listen to Episode 5 which is called, “Get Organized in Your Business with this Sales Tracking Process for Creatives,” that’s a great episode to listen to BEFORE you get into Episode 6. Episode 5 is highly tactical. I lay out how you can prepare for your end of month or end of quarter sales review…
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Welcome to Part 2 on how to stay on track with (and complete) home projects while you prioritize family life. In today’s companion episode, we pick up right where we left off last week. I share 4 more strategies for avoiding 2 major pitfalls when working on home projects as a busy, family-centered mom. Timestamps: (00:00): Teaser (01:10): Strategy …
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Leadership coach and people strategy expert, Lindsay White, founder of High Voltage Leadership, shares when we should hire someone and how. Lindsay works with small businesses and entreprenuers to help them be more confident and impactful leaders. She helps them create strategies to execute their business plan and lead and nurture their teams. Lind…
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Adam Pisk lives in Sydney, Australia, and just turned 45. He has 5 year old twins, and at the time of this recording, had just taken them on a trip to explore theme parks. He enjoys good wine, good steak, and good people. And the best place you can get a steak? In his backyard on his pit. Outside of this, as he puts it, he is unfortunately one of t…
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How did a CCO, a music industry veteran, and a hip-hop artist come together to explore the intersection of branding and culture? In this episode, discover the invisible thread that connects hosts Tom Frank, Jeffrey Sledge, and Mickey Factz, forming the foundation of Unglossy. First, we dive into Jeffrey Sledge’s remarkable career. Known as one of "…
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Are you ready to reignite your passion and feel fully alive? So many of us, especially women, get busy in the doing of life that we paused our own dreams, pursuits and passions. It's time to listen to our hearts and take a chance on ourselves. In today's podcast I share 5 habbits and ideas you can do to rekindle your creativity, reignite your passi…
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Hi everyone! Today, I’m beyond thrilled to welcome Luis Mojica to Enter the Portal! Luis is a somatic therapist, musician, and the founder of Holistic Life Navigation. In this episode, we dive deep into the magic of nervous system regulation, the power of somatic healing, and how food plays a crucial role in trauma recovery. Luis shares his incredi…
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In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passiv. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engin…
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In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, th…
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Welcome to Episode 5 and Happy Mon-yay to you! Today we’re taking a gentle stab at a topic people typically dread – bookkeeping, sales tracking, looking at your numbers, and doing a little spreadsheet administration. Somehow we’re nearing the end of September. So in the coming weeks, you might want to set aside some time to review the last month an…
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Hello Ambitious Mom! What do home projects and passion projects have in common? In today’s Part 1 episode, I share why home projects can be your next passion project and how to take the first steps using a Take Action Cycle. Before you jump into your next home project, you’ll want to know how to avoid getting off track and how to not drop any balls…
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Content marketing is one of the most effective marketing tools for creative professionals – when you use it consistently. And a marketing newsletter is the most effective content marketing you can do. So today’s episode is all about newsletters and its effect, “newsletter magic.” And if you like what you hear, we’d love it if you write a review, su…
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Are you stuck in the loop? endlessly starting new tracks but never finishing them? In this episode of Producer Talk with Bass Kleph, we’re diving deep into the art of finishing your tracks, and why it’s critical to your growth as a music producer. If you’ve ever felt like you’re stuck as a “Loop Hoarder” or “Eight-Bar Prisoner,” this episode will h…
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Hello listeners. Today, I have an awesome follow episode from our friends at Swob. You may remember our episode with Stephanie Florio in Season 6 over 2 years ago, where she clued us in on the creation story of the company. Today, I'm speaking with her co-founder and brother, Alex, to hear the update on Swob and what the team has been up to since t…
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Rarely can our dreams be realized in isolation. Partnering with others is a natural consequence of ambition. That doesn't mean it's easy. What makes for effective working relationships? What are the conditions that steward us to powerful teamwork? How do mutual accountability and productive conflict fit in? We explore these questions and more in th…
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What happens when a tech visionary starts his journey in an auto repair shop with no mechanical knowledge? In this captivating episode, Jason Stirman, a multifaceted innovator, shares his unconventional path from running a failing business to making significant strides at Twitter and Medium. We dive into his early challenges, managing unreliable em…
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Get ready to be inspired by Stirman, a visionary who has left a lasting impact on the tech and mindfulness landscapes. He shares his transformative journey of building Medium, the platform that bridged long and short-form writing, and his personal story of discovering meditation amidst the high-pressure of Silicon Valley, leading to a more grounded…
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Hey, lovely souls! 🌟 Welcome back to another episode of "Enter the Portal." I’m so excited about today’s guest, Rebecca M. Farrar, also known as the Wild Witch of the West. With over 14 years of experience as an archetypal astrologer, Rebecca brings a fresh, transformative perspective on using astrology to navigate our inner worlds and find clarity…
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Kevin Hurley grew up in a multi-kid house, which is where he got his competitive nature. He used to play 2 on 2 with his Dad and siblings at home. He went to school for electrical engineering, and funny enough, interviewed for a computer science job by accident, effectively stumbling into the trade. Outside of tech, he spends his free time with his…
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In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user …
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Wouldn’t it be nice to have a little extra support with some of those routine administrative tasks you do on a daily, weekly, monthly basis without having to pay someone to do them? I’ve got you covered. In this episode, I'm sharing how AI can help you increase productivity as a self-employed artist, designer, marker or creative business owner. You…
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Hello Mama! How do you build a new skill as a busy mom? Don’t worry! I’m not going to ask you to do EVEN MORE on top of all the things that you already do. Instead, I’m going to show you how you can learn new skills as PART OF the things you are already doing. In today’s episode, I explain why learning is important to you - even though you are a mo…
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Hello Wonderful Mom! Strap on your seatbelts as we travel through time in pursuit of your purpose. In today’s episode, I share how you, as a mom who is busy caring for your family and home, can to identify the main thing that drives how you spend your time, who you spend it with, and where you spend it. I help you understand why you feel like your …
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Kim Sandberg is the Education Manager at Handi Quilter, as well as a talented teacher and quilter. She offers a wealth of inspiration, covering topics like building confidence in your skills, addressing the common question, "Am I good enough?", avoiding pitfalls as a quilting educator, and marketing. If you're passionate about sharing your love for…
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On today's episode Kristin talks with Amanda Moore Ortega, Work-Life Balance & Burnout Prevention Specialist, about how to define success for ourselves and include wellbeing into our definition of success. This is a replay from 2023. We discuss: Redefining Success for Ourselves Including the idea of wellbeing into our definition of success Why Our …
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Hello listeners. Today, I have an incredible follow episode from our friends at Turso. You may remember our episode with Glauber Costa in Season 8, where he told us the creation story of the platform. Today, I'm speaking with his co-founder, Pekka, to hear the update on Turso and what the team has been building over the past year. Now with Turso, y…
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Episode 25: The 8 Mixdown Myths Holding You Back from Release-Ready Records Are mixdown myths secretly sabotaging your tracks? In this episode, we dive deep into eight of the most common mixdown myths that might be preventing you from achieving that pro-level sound. These are mistakes producers unknowingly make, often due to bad advice circulating …
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Deep listening can change the world. Listening impacts so many things: Our understanding, our questions, and our connections to those around us. When we listen deeply, we light a spark for transformation. But listening isn't easy. There are habits and culturally accepted practices that hold us back from really listening to understand. The good news…
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Matt Van Itallie is the son of a math teacher and a coder - so this explains why he now uses code as data. He is a proud Boy Scout, making it of course to Eagle Scout and beyond. After being a management consultant, he found his way to ed tech, and fell in love with improving code. Outside of technology, he is married with 3 amazing kids. He likes …
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In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of tradi…
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Welcome to Episode 3! Today we’re talking about 8 guiding principles that you can call on to support your productivity and your courageous, brave work. Brave work is often about doing the next thing even through the discomfort of it. The 8 guiding principles we’ll discuss today are prerequisites that lay the groundwork for your vision. They are fou…
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If perfectionism is getting in your way, this episode is for you. Public speaking coach, Gigi Rosenberg, shares ideas about how to leave perfectionism behind in order to be the real non-robotic you that only you can be, whether you’re on a stage, leading a meeting or in a 1:1 conversation. And if you like what you hear, we’d love it if you write a …
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Taking out the Fear and Emotion of Money with Danielle Hayden. Danielle is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow p…
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Ever wondered how a simple apartment podcast evolved into a cultural phenomenon? Join us for Part 2 of our amazing conversation with Eric and Jeff Rosenthal, as they take us through the extraordinary journey from creating comedic sketches to becoming recognized voices in the podcasting world. They open up about the magic that happens when genuine r…
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Join us (minus Mickey) as we navigate through technical mishaps and laugh-out-loud moments with our special guests, Eric and Jeff Rosenthal from It's The Real. From their kitchen table in Westchester County to collaborations with hip-hop legends, their journey is a testament to passion and perseverance. These brothers bring authenticity and humor, …
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Anurag Goel grew up in New Delhi, but moved to Boston after college for his first job. He worked at Stripe, as the 8th employee, before eventually moving on and launching his current venture. Outside of tech, he is married, living in San Francisco. He likes to read science fiction, especially prior to bedtime. He also enjoys eating Thai food on the…
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How we spend our days is how we spend our lives. Routine matters. It is a foundational building block that shapes what we do and how we do it. It seems simple enough: Make a choice each and every day to align with what matters. But it is not always that easy. How do you balance the short—and long-term priorities? How do you shift long-held routines…
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