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Sustainable Parenting

Flora McCormick, LCPC, Parenting Coach

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Are you tired of power struggles, whining, and tantrums with your kids? Does it seem no matter what you do, they just. won't. LISTEN?! Friend, you are not alone. I have been there. And I can't wait to share with you the pathway to more joy and ease, getting kids to listen in a way that is still loving, kind and connected. Welcome to Sustainable Parenting. Here we bridge the gap between overly gentle parenting and overly harsh discipline, so you can parent with kindness and firmness at the sa ...
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What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.) Here on the show, we’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to ...
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Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster th…
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Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episo…
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Curious about how to transform those toddler tantrums into more calm and ease? Today I'm giving you the TOP 3 tips I think are MOST effective with toddlers. These tips help our child to do THEIR best, and help US to do our best, too! These 3 tips for parenting toddlers will help: Decrease power struggles Increase cooperation and listening Make your…
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You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t convert…
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Do you have regrets in parenting? Do you wish you could go back in time and do it over again? This is the TOP thing I would change? If I could somehow invent a Time Machine. Join me, Flora McCormick, as we explore how this subtle shift can lead to more restful sleep cycles for your children and a calmer parenting experience for you. Drawing from in…
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Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six. In this episode, we’re calling out t…
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Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working. In this episode, I’m back with Mike Wist…
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Are you frustrated when your child is demanding? Does it seem that day-by-day he is employing more 'tiny terrorist' tactics to get what he wants? This episode equips you with practical strategies to reinforce positive behaviors and ensure your actions speak louder than words. Through anecdotes and simple strategies, we'll explore how to break free …
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Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show. We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing resul…
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This last spring we said a fond farewell to our incredible host Clair Larson and have been working since then to continue sharing the stories of moms, birthing people and their families to help people know they are not alone in their struggles and to inspire asking for help when they need it. Coming this winter, HMHB will be releasing a multi-episo…
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Should you script your podcast episodes, or is it better to outline? It’s a valid question, and the answer ultimately depends on what’s more important to you: converting your listeners to leads and clients, or simply sounding polished and professional. In this episode, we’re diving into the pros and cons of scripting vs. outlining so you can decide…
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When 1 parent is overly gentle, and the other parent is overly authoritative, there can easily be conflict and confusion in your home. Join me with my special guest - my husband! Today Dr. Gabe McCormick and I will share how "I love you and the answer is no" became a cornerstone in our journey towards more balanced and effective parenting. With thi…
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Ever notice how some podcasts make you drop everything to hit play while you scroll right past others without giving them a second thought? In this episode, I’m diving into the psychology behind why this happens — and why bingeworthy episode titles are the crucial trigger to getting new listeners to actually press play on your podcast. Listen now t…
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AI can be a game-changer for scaling your podcast, but it’s only going to work if you take the time to dial in your core message and train the AI to reflect your voice. In this episode, AI expert Michael Katz returns to show you how to train AI to reflect your voice — not churn out the same generic content everyone else is creating. You’ll learn ho…
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Do you get frustrated and confused by your toddlers hitting? With all the research are you left feeling more confused by all the different advice? Today, my hope is to simplify the best evidence-based strategies into a "Green light" and "red light" template. After you finish listening, you'll know: Why kids hit. What to do instead of lectures and p…
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Think AI is making your podcast sound smarter? Think again. In this episode, Michael Katz joins us in the studio — a former AI skeptic turned founder of a different kind of AI company — to talk about why leaning too hard on AI could be doing more harm than good for your brand. We’re unpacking the common mistakes podcasters make when they let AI tak…
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Wondering how to make a bold comeback after hitting pause on your podcast? In this episode, we're breaking down what to do when there's been a shift in your podcast — like a business pivot, a change in audience, change in topic, change in leadership of the show (i.e., you lost a co-host), or if you simply had to pause your show for whatever reason …
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Do you get frustrated by your child's irrational upsets and crabby or resistant attitude? Do you find yourself saying, "She just gets so irrational and upset about things that don't matter!" Join me today as we explore parenting strategies built around the "Three H's" that are my favorite solutions to difficult (and what feels like irrational) emot…
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We're diving into a rather taboo topic in the podcasting world: taking a break from your podcast. *Gasp!* Yup, we're going there. I’m showing you how to take a real break without losing your listeners and without anyone ever realizing you’re on hiatus (or sipping a marg on a sunny beach somewhere — who said anyone has to know?). Whether you need a …
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Many podcasters think, "If I want to make money, I need sponsors." But if you’re a business owner who podcasts, you’ve likely wondered, "Should I have sponsors if I’m already promoting my own stuff?" Here’s the thing: not all podcast sponsorships are created equal. While the right sponsor can help cover production costs and bring in extra revenue, …
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What is the Satanic rule, and how on earth does it seep into our parenting????! Yep! That’s what we are covering today. And even better - we are covering the simple steps to change this pattern. Shift gears with us as we uncover the secrets to building strong connections with your children through kind parenting. From the power of six daily positiv…
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You’ve probably heard all about how to save time editing, uploading, and promoting — but the real time-suck for most podcasters? Planning the dang episode before you even hit record! But what if you could cut your episode prep time in half, reclaim that mental energy, and never stare at a blank screen wondering what to talk about again? In this epi…
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Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think. In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if yo…
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Is your child finding it hard to fit in at school even though they have amazing talents in some areas? In this episode, we talk with Victoria Williams, an expert in helping twice exceptional ("2E") children, who have both incredible strengths and unique challenges. We look at how you can support your child by understanding their experiences and fin…
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Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. Learn how to open loops that leave listeners hangin…
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Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect. We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned abou…
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Would you love easy tools to empower your child and boost their confidence? By the time you finish listening, you’ll know: How to create realistic and meaningful positive statements that truly resonate. How to provide specific and genuine character feedback to your child, moving beyond generic praise to foster a more grounded self-esteem. Practical…
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If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily — and revealing the one growth metric most podcasters aren’t tracking (but should be). Ready to learn how to get listeners choosing y…
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Can you have a successful podcast without video? Short answer: Absolutely. But are you missing out on podcast growth by sticking to audio only? It depends. Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to …
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What if I told you that you DON'T need more patience. Yes. Really. I believe that actually patience doesn't always lead to calmer parenting...But today, I'll tell you what DOES. In this episode of the Sustainable Parenting Podcast, we unlock the real strategies to transform your parenting experience from stressful to serene. We dive into the truths…
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People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money? The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't …
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It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you. That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on F…
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Do you ever find yourself feeling less calm and confident as a parent, even though you’re doing your best?😞 🌟Many parents want a positive relationship with their kids but struggle with making that happen every day.💔 Friend, you are not alone. After listening to this episode, you’ll learn: How to spot habits that might be adding to the chaos and how…
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What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?) In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018. We’re pulling …
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Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone. Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in…
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Frustrated that your child ignores you, does exactly what you just told them NOT to do, or worse - laughs at your directions/corrections? This episode I'm pulling back the curtain, to show you a glimpse of the structure I teach in my Sustainable Parenting Transformation group. So join us, as we look at the 3 key steps that have helped transform hun…
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Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're re…
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Have you ever shared a podcast episode you're really excited about, packed with content you’re confident your audience will love, only to be met with... radio silence? You check the stats: fewer than 100 downloads, a couple of likes on your social media posts, and zero "New Call Booked!" emails in your inbox. And the worst part? You’re left scratch…
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Ever wondered how to cultivate a peaceful and joyful school year for your family? Feeling overwhelmed by the digital distractions in your life? From pinpointing core values that resonate with your family to integrating meaningful activities like regular family meetings, this week will give you 3 approaches designed to foster an intentional and bala…
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Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone. Luis Camejo from BizBros joins me in this episode to talk about the five biggest mist…
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Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. …
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Do you get frustrated when your child is rude to family members, siblings, or even other adults?🤦‍♀️ In this episode, I’ll dive into why kids sometimes seem rude and how to turn that behavior around 🌱You'll learn simple and practical ways to help your child speak kindly and solve upsets more maturely.💗 After listening, you'll learn: The root cause …
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Want to get more of your listeners asking, “How can I work with you?!” If you’re nodding yes, then this episode is for you. We’re diving deep into listener psychology with three powerful language patterns that’ll help you communicate more effectively as a podcast host so you can drive more listener-to-lead conversions. (Master these and you'll have…
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Are you buried in podcasting tasks and tools that promise growth but only add to your workload? If you've ever felt overwhelmed by the constant push to do more with your podcast, this episode is for you. Alex Sanfilippo is back in the studio to share why doing more doesn’t always equal more podcast growth (and why in most cases it just leads to mor…
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Having trouble getting your child to listen and cooperate without repeating yourself? Feel like you're always reminding them and still not getting anywhere?😫 In this week's episode, we explore how asking the right questions can make a big difference.🌟 By using curiosity-driven questions instead of commands, you can engage your child's mind and enco…
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It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well. In this episode, Alex Sanfilippo, founder of PodMatch, reveals wh…
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Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window? No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or …
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How can you keep your parenting style and family routines on track when you have house guests or are on vacation? In this episode, we talked about how family visits and vacations can affect your parenting. We explored ways to be kind and firm when you have guests or are staying at someone else's house, making sure your family values are respected w…
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Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success. The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading becaus…
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Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients? In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn…
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