Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.
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Join conversations about marketing, business, and life-in-between with Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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1
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Jasravee Kaur Chandra
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital market ...
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Expert Authority Effect™ Interviews is the Top 100 Entrepreneurship podcast where 2x #1 International Best Selling Author, Speaker & CEO Mario Fachini interviews industry-leading authors & experts and has them share their best publishing, marketing, and business strategies so you can learn how to implement them in your own business. Now's YOUR time, so prepare to shine!
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1
Crafting Brands that Resonate: A Conversation with Jim Pietrusznski
27:00
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In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the imp…
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1
How to Develop a Strong Brand Identity: A Step-by-Step Guide
16:46
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Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience. I’ll share insights from my experience at my design agen…
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1
Small Business SEO Secrets with Nadin Thomson
43:43
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Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "…
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1
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
1:10:35
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Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park.1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s FyndNature’s Fynd’s story began with a NASA research project aimed at understanding how life co…
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1
Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda
31:12
31:12
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In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive r…
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1
Mastering Video Marketing for Small Businesses with Knives Monroe
36:38
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Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled…
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1
Mastering Your Brand Voice with Voice Actor Jodi Krangle
31:03
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31:03
Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands. Jodi is an accomplished voice actor whose voice h…
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1
From Crisis to Confidence: Media Consulting with Mike Petchenik
29:56
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29:56
In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or inter…
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1
How to Publish a Book with Nicole Frail
42:48
42:48
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42:48
Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think! Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse …
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1
Top Lessons from 1,000 Entrepreneurs with Eric Holtzclaw
38:46
38:46
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Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…
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Visit www.EAInterviews.com/CurtisMay for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Sales Page Designs that Convert with Lynda Cathcart
41:02
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41:02
Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…
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Visit www.EAInterviews.com/RobertPatin for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
John Miller on Why Playing It Safe in Marketing Doesn't Work
27:02
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In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing str…
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Visit www.EAInterviews.com/DakotaRobertson for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact
50:41
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Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highligh…
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1
Pricing Strategies for Creative Entrepreneurs with Natalie Freeman
48:52
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Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…
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0488 | Dr. Markku Wilenius
1:02:25
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Visit www.EAInterviews.com/DrMarkkuWilenius for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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Visit www.EAInterviews.com/RickElmore for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Small Business Branding while Traveling the World with Whitney Bateson
38:17
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38:17
Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…
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Visit www.EAInterviews.com/EricHoltzclaw for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging
26:15
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26:15
In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join E…
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Visit www.EAInterviews.com/WillFord for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Boost Your Small Business with SEO: Expert Tips from Doug Bradley
34:24
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Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…
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Visit www.EAInterviews.com/ZachMontroy for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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Visit www.EAInterviews.com/DavidPerry for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
How to Write a Press Release that Gets Media Attention with Mickie Kennedy
34:37
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34:37
When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …
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Visit www.EAInterviews.com/ChuckHogan for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
1:03:02
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The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcas…
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1
Expert Strategies for Consultants: Lessons from Max Traylor
17:39
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17:39
In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader …
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Visit www.EAInterviews.com/VladBustiuc for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
0472 | Aytekin Tank
1:00:25
1:00:25
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Visit www.EAInterviews.com/AytekinTank for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
0469 | David Packouz
1:25:19
1:25:19
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Visit www.EAInterviews.com/DavidPackouz for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager
11:28
11:28
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11:28
Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…
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Visit www.EAInterviews.com/RohaanKhan for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Hidden Revenue: The Art of Relational Marketing with Anita Toth
26:27
26:27
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26:27
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting rel…
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Visit www.EAInterviews.com/ShaneSams for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
How to Master Email Marketing with Mary Laske Bell
41:50
41:50
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41:50
Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…
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Visit www.EAInterviews.com/BryceHenson for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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Visit www.EAInterviews.com/KateDiLeo for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders
49:51
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49:51
When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…
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Visit www.EAInterviews.com/TravisChappell for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Meet Your Hero: How to Accelerate Your Brand and Business Growth by Connecting with the People You Admire Most
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1
How To Make Quick Cash For Your Service Based Business
28:20
28:20
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28:20
Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…
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Visit www.EAInterviews.com/JustinCroxton for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein
29:10
29:10
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29:10
In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insigh…
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Visit www.EAInterviews.com/TamaraThompson for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
Escape Marketing Overwhelm: The Best Strategies & Tools
16:07
16:07
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16:07
The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…
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Visit www.EAInterviews.com/KatieKrimitsos for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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1
How to Create a Captivating Website with Kelsey Romine
37:15
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37:15
Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into h…
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1
0447 | Fabienne Fredrickson
1:00:36
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1:00:36
Visit www.EAInterviews.com/FabienneFredrickson for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about:
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