En iyi Devin Mcdonnell podcastleri (2024)

1
Building A Strong Operational Base For Effective Account-Based Marketing 21:41

5d ago21:41

21:41

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and Canada. During her conversation with co-host Klaudia Tirico on the show floor at B2B Marketing Exchange East in Alpharetta, GA, Davis discussed the challenges and strategies for imp…

1
How to Get on Shoppers’ ‘Nice Lists’ This Holiday Season 33:41

7d ago33:41

33:41

Brandon Rael has decades of retail industry experience. As a member of RetailWire’s BrainTrust, a Rethink Retail Top Industry Influencer, and part of Kynryl’s consulting team, his daily focus is keeping pace with the new trends driving the retail industry forward. So who would be a better person than Brandon to dig into holiday trends and predictio…

1
How VICI Shaped the Future of the ‘Instagram Brand’ 27:03

14d ago27:03

27:03

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the busine…

1
How Community Involvement Influences Commerce 24:14

21d ago24:14

24:14

To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer. For this special episode of Retail Remi…

1
Retail Storytelling Isn’t Just for Kids 31:44

28d ago31:44

31:44

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy. American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a s…

1
How Sur La Table Turns Customer Insight into Innovation 36:11

1M ago36:11

36:11

Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this …

1
The State Of Demand Gen 25:01

1M ago25:01

25:01

The final episode of our milestone Season 10 is here, and we're closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February. Today, you'll hear from experts and marketing practitioners, who took the stage to dive into recent research on the state of demand generation. Digitalzone surveyed 1,500 B2B marketers from …

1
How Do You Make Instant Commerce Happen? 24:22

1M ago24:22

24:22

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster. Companies like Feedonomics are making it a reality by ensuring product data is …

1
Inside Bionic Retail 13:47

2M ago13:47

13:47

For his latest book, Gary Hawkins wanted to explore the gap between technology's rapid evolution and retailers' slow adoption of it. With Bionic Retail: How to Thrive in an Exponential World, he identifies what's holding retailers back, and how they can adapt their systems, processes and cultures to embrace innovation. During this Retail ThinkTank …

1
Striking The Right Balance Between Demand Gen & ABM 29:56

2M ago29:56

29:56

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent. In this episode, you'll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing - Manufacturi…

1
What’s New in the World of Beauty and Wellness? 27:40

2M ago27:40

27:40

The beauty and wellness industries are brimming with new trends and growth opportunities. Yuriy Boykiv and his team at Front Row are focused on helping brands in these dynamic markets adapt, innovate and drive growth. During this episode of Retail Remix, Yuriy outlines: How the growth of marketplaces has created new challenges for smaller brands; W…

1
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf 26:35

2M ago26:35

26:35

Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed. As CMO of Lookout, a mobile and cloud security company, Deb Wolf was challenged to explore the application of AI within her organization. Recognizing its potential to en…

1
Elevating the Bodega Experience 28:32

2M ago28:32

28:32

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience. During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has: Created a …

1
Leveraging AI To Orchestrate Human-Centric B2B Marketing with Daniel Englebretson 30:47

2M ago30:47

30:47

In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. In this episode, Klaudia and Kelly sit down with Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework, where he revealed a practical blueprint for e…

1
Why Walgreens is Embracing the Shoppable TV Era 27:39

2M ago27:39

27:39

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising …

1
The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink 26:16

2M ago26:16

26:16

If you've spent hours looking at a stuck pipeline with the thought: "How can us as marketers do more to help accelerate this," this new episode of the B2BMX Podcast is for you. We're going back to Scottsdale to replay a session from our friends at Nexthink, titled: "The Golden Ticket: How To Build A Pipeline Acceleration Campaign." Tune in if you h…

1
Good for Consumers, Good for the Earth: How Nestlé Purina PetCare Embraces Sustainability 42:56

2M ago42:56

42:56

Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets. During this episode of Retail Remix, we explore Nestlé Purina PetCa…

1
An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti 56:17

2M ago56:17

56:17

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took…

1
Dang, That’s a Beautiful Store 20:31

3M ago20:31

20:31

Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business. With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture…

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Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby 23:25

3M ago23:25

23:25

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder of Scrappy ABM, argues that ABM innovation has yet to reach its peak, and we're still in the early, "buzzword days," as studies show that 94% of B2B marketers are building ABM programs despi…

1
Connecting with Context: Why Reddit is a Secret Commerce Powerhouse 35:49

3M ago35:49

35:49

More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to Bob Ferdman…

1
Creating Content That Keeps Customers Coming Back (& Begging For More!) 34:39

3M ago34:39

34:39

To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of…

1
Making the Membership Model Work for You 44:24

3M ago44:24

44:24

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs. But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the repo…

1
How Do the Most Successful Retail Stores Operate? 13:57

3M ago13:57

13:57

Rebekah Kondrat has worked for brands known (and loved) for their incredible store experiences: Apple, Starbucks and Warby Parker, among others. She has taken these experiences to start Rekon Retail, a company that helps brands scale their retail operations and set them up for long-term success. During this RetailThinkTank Ideation Session, host Al…

1
No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now 29:55

3M ago29:55

29:55

There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of t…

1
Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out 46:12

3M ago46:12

46:12

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach. During this episode of Retail Remix, we’re replaying an episode of Experience…

1
Your Cheat Sheet For Understanding & Acting On Intent Data w/ Sarah Sehgal 13:50

3M ago13:50

13:50

All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now. In this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale…

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Community: The Cornerstone for Product and Marketing Innovation 22:52

3M ago22:52

22:52

In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business. Birdy Grey has relied on this community to grow and position itself…

1
A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder 18:08

4M ago18:08

18:08

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted c…

1
Virtual Influencers and the Future of AI 9:42

4M ago9:42

9:42

TikTok and Alibaba are just two of many tech juggernauts testing virtual influencers, and these AI-generated personalities are bringing immersive commerce experiences to a completely new level. What is happening in this space today…and what will the future hold? Most of all, what will the rapid evolution and maturation of this space mean for how we…

1
What’s Driving Hearst’s Ecommerce Aspirations? 44:02

4M ago44:02

44:02

Hearst is harnessing its expansive portfolio of brands and its highly credible editorial team to take a curated, content-driven approach to commerce. Robert Gash, the company’s CTO of Ecommerce, has played an integral role in this new, exciting era for the company, onboarding key partners to support the new experience. During this episode of Retail…

1
Navigating The Product Perception Paradox with NinjaCat's Jake Sanders 26:06

4M ago26:06

26:06

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation…

1
Steve Dennis Wants You to Crush Your Ego 36:09

4M ago36:09

36:09

Taking a big leap that drives you — and your business — outside of your comfort zone can be scary. But Steve Dennis believes those leaps are critical to surviving, if not thriving, in this new era of disruption. Host Alicia Esposito has author Steve Dennis back on the show to chat about his latest book, Leaders Leap: Transforming Your Company at th…

1
The Challenges Of Managing The Complex Martech Landscape 22:27

4M ago22:27

22:27

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future end…

1
Tanger and the Transformation of the Shopping Center 28:24

4M ago28:24

28:24

Despite headlines claiming the death of the shopping mall, some developers are reimagining the experience to make it memorable, even unforgettable, for consumers. During this episode of Retail Remix, host Alicia Esposito sits down with someone who is helping shape the future of the mall: Justin Stein, EVP of Leasing at Tanger. During this episode, …

1
Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson 24:10

5M ago24:10

24:10

When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. Experimentation is the key word her…

1
How Stellar Branding Helps Studs Dazzle 22:35

5M ago22:35

22:35

When Anna Harman wanted to get a new ear piercing, she only had two viable options: an upscale boutique that would charge her hundreds of dollars...or a tattoo parlor. While the latter was just as safe as the former, the experience left her feeling wanting more. Most of all, the experience made Anna realize what a big white space there was in the m…

1
The Blueprint For A Winning GTM Strategy With Pam Didner 26:36

5M ago26:36

26:36

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-…

1
EX: The Force Multiplier for CX 40:36

5M ago40:36

40:36

Will Eadie is in the world of employee experience, also known as EX. He and his company WorkJam believe that a great EX leads to a great CX. If that’s the case, why do so many retailers struggle to invest in the right tools and strategies that drive EX? We had Will on Retail Remix to find out. Listen to this episode to learn: What EX entails and wh…

1
Hungryroot’s Chief Digital Officer on Balancing Marketing Art and Data Science 35:09

5M ago35:09

35:09

Alex Weinstein is equally passionate about marketing and data science, and he’s putting that passion to good use as Chief Digital Officer of Hungryroot. Although one could easily lump Hungryroot in with other grocery delivery services, the company is investing heavily in artificial intelligence to power customer-facing touch points as well as back-…

1
We're Taking a Break! 1:06

5M ago1:06

1:06

We are taking this week off, but tune in next week for another great episode of Retail Remix! Be sure to subscribe to hear the latest episodes when they launch.Retail TouchPoints tarafından oluşturuldu

1
IPSY is Making Over the Membership Model 33:30

6M ago33:30

33:30

We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products. IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandis…

1
AI in Focus: Lessons from Zenni Optical 42:52

6M ago42:52

42:52

As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities. It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, tested…

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How Albertsons is Transforming Grocery Shopping Experiences 44:51

6M ago44:51

44:51

Jill Pavlovich and Francisco Bram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels. During this episode of Retail Remix, they share more details on: How their teams col…

1
What Retail Brands Can Learn from Beyoncé 29:45

6M ago29:45

29:45

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s ta…

1
Inside the World’s Most Innovative Retail Stores 28:51

7M ago28:51

28:51

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more. During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the k…

1
How Boisson Unlocked New Opportunities for NA 43:31

7M ago43:31

43:31

Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028. Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecomme…

1
The Future of Loyalty Programs: Community, Crowdsourcing and Beyond 47:45

7M ago47:45

47:45

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful …

1
Why Retail Leaders are ‘Stuck Halfway Up the Ladder’ 18:57

7M ago18:57

18:57

Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. So needless to say, he’s faced his fair share of hardships and lessons learned. The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired him to write his b…

1
How Roku is Shaping the Shoppable Content Era 37:26

7M ago37:26

37:26

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. Roku is helping drive this new era of shoppable …

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