Welcome to The FIRE Audio Experience where we get the best insights and conversations on the most important topics
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The RTO Show is designed to give everyone a laid back view into the Rent to Own industry with great interviews and compelling discussion topics on new and changing ideas. All seen through the eyes of a host that has almost 2 decades of experience in the ever changing and growing landscape of Rent to Own. Host Pete Shau talks about RTO topics with a bit of laughter and a hint of sarcasm.
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Mastering Social Media Marketing w/ Chad Fosdick & Jerard Norman at RTO World 2024
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Send us a text Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares hi…
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Innovative Video Marketing Strategies w/ Justin Burns at RTO World 2024
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Send us a text Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intri…
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Adapting to Retail Challenges w/ Jennifer Harrod at RTO World 2024
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Send us a text Ever wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando, Florida. Jennifer shares her story of a grueling 16-hour drive to the event through heavy…
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Navigating Economic Turmoil in RTO w/ Jason Winters
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Send us a text What if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) industry. We break down the rising costs of living and how RTO offers a lifeline for those in fi…
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Shop Talk w/Brad Denison at Benefit Marketing Solutions
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Send us a text Value has always been the difference between one RTO company and the next. In a sea of the same what sets your brand apart. Well, Benefit Marketing Solutions have the answer. With their help you can offer your customers some of the best membership programs in the business. From extended service plans, to discount medical products, an…
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Hometown Rent To Own and NY state facing devastating new legislation
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Send us a text The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way. That is until bills A9585 and S9275 were introduced to the New York legi…
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The Omnipresence of Cleek's Home Furnishings w/ "Tiger" John Cleek Jr.
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Send us a text The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri. Everywhere you go in Missouri you can see and hear a…
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Overcoming Obstacles w/ Karen Martin
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Send us a text Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to …
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Single Store Success with Chad Fosdick
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Send us a text You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of…
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Opening your own RTO location w/ Leroy Steen
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Send us a text You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry…
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Vendor Spotlight: Nektova w/ Brian Rosen
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Send us a text In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directl…
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Digital Conversations w/ Jeraud Norman
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Send us a text In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on ma…
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Sales vs Marketing w/ Andrew Hajduk
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Send us a text There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli a…
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Let's have a War Room w/ Joe Milligan
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Send us a text There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by r…
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The importance of small wins
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Send us a text There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind ou…
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Collections Fundamentals with James Harvey
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Send us a text It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help y…
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Esquire Advertising's Game Changing Marketing software w/Adam Ball
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Send us a text If you think you've heard of everything then wait until you hear this. Adam Ball from Esquire Advertising just dropped a large amount of information here on the show and it all seems to good to be true, but the catch is... It's real! Some of the best advertising ROI I've ever heard of using state of the art marketing software, and a …
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The new way to HR w/ Katie Marie Meyer
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Send us a text It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyers has some insight that might help things out. Want to gain the trust of your employees or make sure they understand what's expected of them and us? Here are a few tips and tricks…
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Why analyzing your advertising data matters! w/Jeraud Norman
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Send us a text We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social me…
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Just one Store, Just one Shot w/Jamison's Rentals
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Send us a text In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with her son Jeremy have been taking care of their customers in Shelbyville, KY for years and face different ki…
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Build your Brand W/ Andrew Hajduk
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Send us a Text Message. In the midst of what has started finally becoming the normal after COVID, and looking through what differences have emerged in RTO we are left with finding out how to navigate this new market. That means learning new sales strategies and adapting to the current marketplace whether it be new customers, new ways of shopping, o…
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It Starts with the Manager w/Jason Winters
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Send us a text When it comes to turning things around in an RTO store there is no better place to start than with the manager. They have the potential to change the atmosphere, attitudes, and drive of their team. The GM is the captain of the ship and in every case they hold the keys to change and improvement. Many of failing stores have been turned…
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Proper Pricing w/guest host Jason Winters
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Send us a text There isn't much in else in Rent To Own like watching a potential new customer walk in the front door. I gives hope and brightens the entire day. When you watch a potential customer leave empty handed is can feel as equally defeating. Why would they leave? Hopefully those potential customers didn't see the silent sales killer in acti…
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Bridging the Gap w/ Mike Skehan
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Send us a text The act of passing information these days is crucial to stay on top. The process has to be quick, informative, and most importantly understood. So how do we keep larger RTO companies functioning like a well oiled machine? By bridging the gap between upper management and the employees in the the stores. Mike Skehan Division Manager fr…
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Reading the future from the past w/ Dan Companion
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Send us a text There is always some insight to be had by looking into the past. Previous trends and successes mixed with hardships and failures can help give us a better look into the unknowing future. Well this week Dan Companion helps us focus on what can get us through the hard times as he to has years of experience to fall back on. From working…
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Staying Hungry w/Josh Ciesicki
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Send us a text The best way to accomplish your goals is to stay hungry and keep pushing until you make it to success. Not sure if that's the way to do it? RTO company Great Rooms Franchise owner Joshua Ciesicki says drive and determination are key factors for success in the field of RTO and he should know. Josh now Co-owns 3 different locations and…
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The Art of Marketing Management with Jess Mahon form Rent 2 Own
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Send us a text In todays fast pace sales environment current RTO companies marketing has to be just as fast to keep up. Sales ideas and planning need to be forward thinking and agile to say the least. County Side Rentals DBA Rent 2 Own has been doing just that. Marketing Director Jess Mahon takes us through the ups and downs of Rental industry sale…
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Leadership Development with Jason Winters (Part2)
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Send us a text Did you enjoy Part 1 with Jason Winters?! Good because part 2 is here, and we get to hear how a recession might effect the RTO industry and what ways to over come these potentially difficult times ahead. Also, with automation in RTO's future how does it affect us and how to use it to benefit the industry. Lots of topics discussed and…
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Leadership Development with Jason Winters (Part1)
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Send us a text When you can say you have 23 years of Rent to Own experience we want to know what you do. Especially when 10 different co-workers have since been promoted to multi-unit management under or after their training. Jason Winters has been known throughout the RTO space for years and for good reason. This is a chance to catch his expertise…
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Creating Sales Leaders with Joe Luczak
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Send us a text We found one of the best places in RTO on how to train sales leaders and that's at Majik University. Joe Luczak the Director of Sales at Majik gives us some insight on what makes Majik one of the best places to work in PA and what makes them stand out in the RTO Industry. There are classes, tactics, and view points that only someone …
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"Hello San Antonio!" w/ Charles Smitherman APRO CEO
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Send us a text We revisit the RTO World 2023 San Antonio convention with Charles Smitherman APRO's one and only new CEO! Charles talks about the amazing learning tracks, how to become a speaker at the convention, and even the ups and downs of the CEO challenge that he may or may not have lost. Plus, we now know where the next APRO RTO World locatio…
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Keeping up with the times w/ guest Joseph Kopser
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Send us a text Times are changing which is why this week I talk to Joseph Kopser the cofounder of the Grayline Group, a 20 year US Army Ranger Veteran, and Harvard and West Point graduate about identifying and managing RTO through changing times. With the advancement of AI powered collections platforms and ChatGPT sales pitches he helps us spot and…
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Ahead of the Curve! (RTO World Speech recap)
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Send us a text This year at the APRO's RTO World San Antonio 2023 convention I was fortunate enough to be a speaker during the education sessions. I was speaking about Standing out above the crowd and ways to do that. Here is a recap of that class that I have titled for the podcast "Ahead of the curve!" Another mile stone to mention is that the Ass…
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CEO Charles Smitherman on APRO and RTO World 2023
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Send us a text APRO's own CEO Charles Smitherman talks with us about the benefits of being an APRO member, how APRO affects the RTO industry, and some of the perks the Association for Progressive Rental Organizations has like Scholarships and the Disaster Relief Fund. Also, we get Charles to give us a slight look at what we can expect to see at the…
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FRDA President & VP of Impact RTO Holdings Paul Metivier
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Send us a text We finally get to sit down with Paul Metivier FRDA President and Vice President of Impact RTO Holdings and discuss the 2023 FRDA meeting in Tampa, FL, the purpose and reason for the FRDA, and how Paul seems to manage all of this while being the VP over 79 stores. Paul has been in the RTO industry for 2 decades so sit back while we di…
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RTO2 the automated collections superpower
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Send us a Text Message. Breaking news!! Only on The RTO Show! We chat with Richard Formoe the CEO and Co-founder of Paydit.com about their new automated collections platform called RTO2! This AI powered software has the ability to schedule services and pickups, negotiate commitments, and even help with new or add on sales. All while working 24/7 to…
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Vendor Spotlight with Dialectic and Keith Brock
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Send us a text In RTO we are always looking for something that will catch the eyes of our consumers. Who better than Keith Brock from Dialectic the Rookie Vendor of the Year to show us those products. Dialectic is known the world over and with an RTO veteran with 20+ years of RTO experience its a win win. www.TheRTOshowPodcast.com Pete@TheRTOshowPo…
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Pawn & RTO under the same roof w/Ben McCauley
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Send us a text Castle Pawn and Rentals in Arkansas is trailblazing a new way to RTO with the addition of pawn, and all this while being under the same roof! Think pawn was the enemy of RTO? Well, think again. Ben McCauley talks about the advantages of pawn and RTO under one roof and after this podcast you might just think about it differently yours…
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TRIB talk with guest Mike Tissot
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Send us a text Talking to The Man, The Myth, The RTO legend Mike Tissot current TRIB President and President of Countryside rentals in Ohio. We like to call Mike the Czar of RTO but truthfully he is a 2nd generation RTO pillar of the community and he gives us great advice, insight, and knowledge about TRIB and RTO in general. In this podcast you ca…
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Send us a text Season 3 is finally here and we open it up with the Store Tour Challenge set up by none other that Mike Tissot himself! This one is a great way to look out for the ways to get your store ahead. Support the Show.Pete Shau tarafından oluşturuldu
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Season 2 Finale with a twist
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Send us a text The end of season 2 comes with some heavy news... Podcaster and founding member Danny Lastra is leaving the show and this will be his final RTO Show podcast as he changes career's and leaves the RTO industry behind (for now) and heads off in another direction. We recap, we remember, and we say a fair well to Danny and wish him well b…
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Retention Interviews: Holding on to Employees
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Send us a text The RTO industry has seen its fair share of employees come and go but how many of those could have been avoided? Want to know how to evolve with the current times? Tired of hiring only to lose the new recruit in weeks or months? We wanted to know to and we think retention interviews are the way to go. Here is Pete's thought on the ma…
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Send us a text Host's Danny and Pete review the RTO Monday framework and go over why Monday's can be a make or break day. Are they really that super important...? We talk about what to do on Monday's and why you might think you need to have a Monday Mind Set. www.TheRTOshowPodcast.com Support the Show.…
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Send us a text Pete talks about the advantages of role playing different scenarios at the work place and different ways to role play. Training this way gives a huge advantage for the employee and the employer giving everyone the chance to improve on the customer service skills and learn a new thing or two. www.TheRTOshowpodcast.com Support the Show…
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What's going on at the TRIB?... In Atlanta, GA!
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Send us a text Pete travels to the "Meeting of the Minds" TRIB show in Atlanta where we see new product, old friends, and have good conversation on RTO. Danny is MIA this time as we can't always be in one place at one time so we get an OG view of events and fun. www.TheRTOshowPodcast.com Support the Show.…
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Send us a text Here we are on the cusp of tax season and we have some ins and outs for tackling this tax season. What's the new hot products you say? Listen to our new product reviews. As for the trips on Feb 25th 2023 Pete is headed to Atlanta, GA to the TRiB meeting of the mind event. Hope to see you there! www.TheRTOshowPodcast.com Support the S…
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Interview: George Jaramillo from Great Rooms, Tampa FL
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Send us a text Our first interview finally out and ready for consumption! Get some great advise from someone who has been doing RTO for almost 2 decades. We get answers to questions like 1. How to make it in this industry? 2. Advice on hiring and training 3. The differences between pre-pandemic and post pandemic RTO and how to tackle those differen…
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Vegas Winter Furniture Market 2023
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Send us a text Danny and Pete go to Las Vegas to one of the largest furniture shows in the country to find the new and best deals to bring back to the Tampa Bay area stores. Here are some insights on what to look for, who should see it, and how to navigate this humongous show. Plus some night life activity and do and don't when it comes to new drin…
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Structure and Creativity the 1 - 2 punch!
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Send us a text Making a master piece requires creativity and putting it together requires structure. When you have the 1-2 punch there is no limit to the growth potential. We all need hard workers who follow rules but giving them the advantage to use their creative ideas will set you're RTO brand apart from the rest. www.theRTOshowPodcast.com Suppo…
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Send us a text We always want to win because lets face it who plans to fail, but what happens when you have a set back. The RTO team discuss failures and how to use them as stepping stones to success. We can't win them all but we can use all of them to be the best at what we do. Follow Danny and Pete through some tough times and learn how to use th…
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