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What if you could get the insider’s perspective behind running a multi 7-figure online course business—talk about the successes and failures, the mindset shifts and limiting beliefs—and then learn a thing or two to apply to your own course business? Caitlin Bacher, CEO & Founder of Scale with Success®—is on a mission to help course creators like you, grow your business in a way that’s profitable and scalable, while also staying sane. In Scale with Success®: The Podcast, you’ll hear the gritt ...
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Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online. Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online. This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing t ...
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This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your bus ...
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Girl Gang Craft The Podcast

Phoebe Sherman: Artist + Founder of Girl Gang Craft

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How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experienc ...
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Reach

Val Geisler | ConvertKit

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Reach is a podcast built by bloggers, with bloggers, and for bloggers. Unlike most shows about building a blog and successful online business, Reach is focusing on the specific steps taken and hurdles overcome by thriving business owners making the most of their reach. Tune in weekly as Val Geisler, your fellow blogger and marketer at ConvertKit, dives in with each guest to learn how they achieved their reach… and how you can too.
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Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth …
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Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI …
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Honestly, I can’t remember a time when I didn’t set goals for myself. Whether it was building a swimming pool for my Barbie in the backyard or challenging my little sister to a staring contest - I’ve always been a goal-oriented person. As are most of us entrepreneurs out there. But a couple years ago, I found myself in a place where I was obsessed …
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Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practic…
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Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle? This episode dives into nine essential habits that help build lastin…
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Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting the…
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True or False: Your success hinges on your ability to effectively market and sell your course. If you’re like most course creators out there, you believe that’s 100% correct - and I’d agree there’s a lot of truth to that statement. Growing an audience full of people experiencing problems your course can solve, and then leading them through an autom…
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We all want more out of our lives, right? More clients, more business, more money, more flexibility, deeper relationship experiences. Whatever your "more" looks like, we all have this drive to just keep reaching for it. But here's the question that we rarely stop to actually ask ourselves: What does "more" actually mean to you? And here's the big o…
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Have you ever had the feeling that you just want to make a complete change, and you've been fighting with it for a while? That feeling of uncertainty can be quite overwhelming. You're not sure if the change is right, or if it's even possible, but then suddenly, there’s a light bulb moment where everything falls into place, and you realize that this…
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Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving free…
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Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course…
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Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively? This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability. Danielle Hayden is …
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Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. Curious as to how she did it?…
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I have an honest question for you… Do you struggle with shame or embarrassment around spending money in your business? 🫣 If so, you are definitely not alone. I used to agonize over every little investment related to getting the support I needed to grow - even when it was something I KNEW I needed. And nearly every day in my DMs, I hear from other c…
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Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online ove…
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Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads. Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence. I also shar…
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Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s lar…
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Do you ever feel confused or overwhelmed with all the different advice out there about how to sell your evergreen course? Once upon a time, I felt the exact same way. ➡️ That’s why in today’s podcast episode, I’m busting the top 5 Myths About Selling an Evergreen Course. Right now, more course creators than ever before are saying so long to the lau…
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Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how …
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Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer. Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're …
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Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat! Suzanne …
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Some people assume that my evergreen funnels have always converted like clockwork. Well, I’m here to tell you that couldn’t be further from the truth. 😅 In reality, I’ve made loads of mistakes with my evergreen funnels - things that I look back on and think to myself, “Why in the world did I do that?!” But those mistakes weren’t in vain. And instea…
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Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a…
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Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine pa…
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Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using si…
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Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results an…
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Have you ever found yourself frustrated with your podcast setup? Meet Junaid Ahmed, who transformed his cluttered basement into a top-notch studio during the pandemic. How did he do it? By merging his love for technology and film. Curious? Stick around to hear his fascinating journey and pro tips for setting up your own podcast studio. Junaid Ahmed…
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If you’ve been struggling to sell your online course recently and/or experiencing a dip in revenue, you’re not alone. And I’m here to help. ➡️ In this week’s podcast episode, I’m cutting through all the noise out there and revealing 3 Ways To Quickly Boost Your Online Course Revenue. First things first, know that it’s normal for a business to have …
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Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a …
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As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal…
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Ever thought about how your current skills could be the key to your entrepreneurial success? Jacob Jacobson did just that when he transitioned from working in a church to starting his own business. He discovered that the marketing skills he honed in the church world were exactly what small businesses needed. Join us as Jacob shares his journey and …
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Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product? Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing…
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Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full…
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Does this sound like you? You’ve created an evergreen funnel for your online course in the past, but no matter how hard you tried, you just couldn’t get it to convert the way you’d hoped. Or maybe your evergreen funnel was going great in the beginning - until your results started getting worse and worse overtime. Worst of all, maybe you’ve seen oth…
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In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curati…
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Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We …
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If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media? That piece of advice is to focus on your lead generation first. As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about g…
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Michael Frew is a seasoned engineer-turned-entrepreneur who specializes in acquiring SaaS (Software as a Service) businesses. In this episode, we dive into Michael's journey and his role in managing a portfolio of SaaS businesses for WebStreet. Michael shares the nitty-gritty of why buying a SaaS business is often better than building one and offer…
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Imagine what it would feel like to make multiple sales of your online course day after day, again and again - all without ever having to launch… Sounds like a dream, right? Well, I’m here to tell you that it’s 100% possible to achieve this kind of success. And while it may feel like rocket science trying to figure out how to get there - especially …
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Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business. As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without…
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Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photogr…
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On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funn…
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Are you a solopreneur looking to scale your business without bringing on an entire team? In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freema…
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Have you ever spent hours crafting content, only to wonder if it's hitting the mark with your audience? I found myself in that exact spot while creating a lead magnet, struggling to pick the perfect hero image. Ever been there? Stick around, because in today’s episode I'm taking a look at a game-changing method for getting quick, actionable feedbac…
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Do you ever feel like you have to “settle” for fewer sales just because your course is evergreen? Maybe you made the switch from launching to evergreen, but aren’t quite seeing the kind of success you’ve seen other course creators celebrate. Maybe you’ve even started to think that evergreen simply won’t work for your audience… I don’t blame you for…
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Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. Wha…
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Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. …
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Have you ever wondered how a simple book can catapult your online business to new heights? In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth. We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his exper…
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Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholes…
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Have you ever thought about turning your personal stories or opinions into a profitable side hustle? Even in a world dominated by AI and shifting economies, if you can string together sentences that get people wanting more, it's absolutely possible. In this episode, we're diving deep into the secrets of getting started as a freelance writer with Li…
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