Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
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Reinventing Gym Bags for Top Athletes
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In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes. With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique n…
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CRO Strategies and eCommerce Insights with Adam Pearce
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In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events. With a wealth of experience …
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Finding the Right Brand Identity
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In this episode, I’m joined by Bob Verlaat, Co-Founder of Hears and Dore and Rose. Bob shares his journey of building two successful brands and the valuable lessons he learned along the way. We discuss how he applied key insights from Dore and Rose to launch Hears, the importance of finding the right brand identity, and how both companies stand out…
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Secrets Secrets Behind the Fastest-Growing Lingerie Brand in the UK
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In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette. Here’s a glimpse of what you’ll learn: The Day She Cried In Front of Her Customers Factors Behind Lemonade Dolls’ Fast Growth in the UK Linge…
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How Brand Authenticity Fuels Influencer Content
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Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing. Here’s a glimpse of what you’ll learn: Achieving the $1 Million Milestone as a Women-Owned Business. The Impact of S…
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Turning Challenges into Opportunities
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Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls. Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here …
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Leveraging Influencers for Organic and Paid Growth
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In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair. Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community. Here’s a glimpse of what you’ll learn: Introduction to Jordyn Casaus and Crown Affair Current struggles …
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How This Brand is Empowering Lives Through Athleisure
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In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand. Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure. Here’s a glimpse of what you’ll learn: Current struggles faced by b…
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How This Brand Won Over High-Profile NFL Athletes
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In this episode of The DTC Insider, we dive into the incredible journey of Huega House, a brand that has quickly become a favorite among high-profile NFL athletes and content creators. Joining us is Jonathan Ruley, co-founder and CEO of Huega House, who shares the secrets behind their rapid rise to prominence. Here’s a glimpse of what you’ll learn:…
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IQBAR’s Journey to 10,000 Locations And $50 Million
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In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass pod…
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600% Growth YoY After Pivoting From Wholesale to DTC
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In this episode, Brian Roisentul sits down with Megan Klein, founder & CEO of Little Saints, a brand with a mission to radically transform the way we imbibe by creating non-alcoholic beverages that deliver the pleasureful tastes and smells of cocktails. Here’s a glimpse of what you’ll learn: Shift from Wholesale to DTC in 2023: Reasons and Impact A…
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Scaling Success Through a COO's Lens
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Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community. We'…
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Turning Your Team Into a Content Generation Machine
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In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base. We're here to dive into her journey, the unique challenges she’s faced, and what…
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2 Metrics Successful Brands Are Obsessed With
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In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers. Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers Why most DTC brands don't track these metrics How to calculate each o…
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The Secret Sauce Behind BattlBox's Success
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In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox. Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies. Here’s a glimpse of what you’ll learn: How They Have Built Their Amazin…
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Patents and Subscriptions: Phyla's Blueprint for Skincare Success
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Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions. Here’s a glimpse of what you’ll learn: Yug's Background Partnering with Shiseido Obtaining Patents for Acne Treatment Technology Overcoming Higher Customer Acquisition…
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From NFL Grit to Brain Health Businessman
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Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition. Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, c…
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The Non-So-Stalker Method To Land Nordstrom
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Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win". Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey Behind the Scenes of the Partnership with Nordstrom Adapting to Economic Challenges: Business Strategy Adjustments Th…
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In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣 Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands Sponsor for this…
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In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 …
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Navigating Growth Beyond Your Niche
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In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry. Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your…
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Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report. Here's a gli…
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Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands
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In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-grow…
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The Need for Speed in Business
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In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxify…
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New Way For Brands To Break Through The Noise
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In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth. Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DT…
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Reviving Jeans, Saving Lives, and Donating 90% of Profit
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In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the tr…
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Skip the Ship, Unlock Cashflow and Scale Globally in Less Time
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his …
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This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscap…
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How This DTC Brand Successfully Entered CVS and Walmart During Its Early Days
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and …
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LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands
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Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space toda…
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After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations Sponsor for this episode...…
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Build a High-Converting Shopify Store that Drives Profit
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On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus o…
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How This Brand Achieves an 80% Completion Rate in Their Quiz Funnel
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On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Succes…
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6 "Unsexy", But Effective, Actions That Took This Men's Underwear Brand to Success
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Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed. In this episode... How to stand out as a brand in a very competitive industry Their alternative to using mo…
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Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video
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On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, an…
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8 Things Successful DTC Brands Have in Common
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Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success. On this episode... 8 things these successful brands have in common Why and how you should apply them to your business Sponsor for this episode... This epis…
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In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders? In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this. On this episode... Defining your value ladder 3 strategies to increase your AOV Sponsor for this episode... This episode is brought …
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3 Levers To Grow Your Business in 2024
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For just a moment, forget about your ad account and email marketing strategies. And think about the business layer of your DTC brand. According to many authors, the 3 levers to grow a business are. And in this episode, we'll go over each of them. In this episode... The 3 levers to grow a business The 4-step framework to take action Sponsor for this…
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The other day I was on a call with a client. And he said there's so much going on in his business. Which makes him confused about the next steps he should take. So, I told him about these key questions, and he was amazed at how helpful they were. In this episode... 👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page 👉 Key Questions Th…
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4 Things Media Buyers Could Start Doing Today to Add More Value
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How much do you think the media buyer's role has evolved lately? After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns. The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future. Fortunately, there are 4 things media buyers could start…
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Black Friday and Cyber Monday Are Over. What's Next?
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If you think the year is over. Think again. Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends. In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them. In this episode... 👉 Record-high Black Friday-Cyber Monday sales for Shopify m…
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Today is the day. Black Friday is here! It's the day brands have been waiting the whole year. And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist. In this episode... Last-minute checklist for Black Friday Sponsor fo…
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Countdown to Black Friday: E-Commerce News Flash
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Black Friday is only 1 week away! In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them. In this episode...
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How to Leverage Paid Ads & Email Marketing in Q4
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We continue with the episode series on tips to make the most out of this commercial season. In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing. In this episode...
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Getting Ready for Black Friday
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We're only a few weeks away from Black Friday! That's why in this episode, Florencia Kolyvakis and Brian Roisentul discuss how brands can get ready. In this episode... Meta's Budget Scheduling Feature Shopify Report on Holiday Shoppers Holiday Shopper Purchase Timing and Spending Habits Q4 Planning Importance of 90-Day Roadmaps Planning Budgets and…
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How To Capture More Email Addresses For Black Friday
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In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com. We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions. In this episode... What is Retention.com?…
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From Startup to Shark Tank in Only 1 Year
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In this episode, we talked to Scott Brown and Tim Swindle, founders of PaddleSmash. They dive into the fascinating journey of PaddleSmash and explore various aspects of their business, including how they went viral on TikTok, their presence in 3 big retail stores, and the valuable lessons they learned from their experience on Shark Tank. In this ep…
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Leveraging Multiple Online & Offline Channels to Grow a Lingerie Brand
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In this episode of The DTC Insider podcast, I had the pleasure of speaking with Joline Nehoray Nazarian, the co-founder of Beverly Hills Lingerie. In this episode... Landing in the Top 3% of Shopify Stores Working Relationship with her Sister Acquisition and Retention Channels and Strategies The Power of Community and Close Support Offline Marketin…
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Simplifying E-commerce Operations & What Nobody Tells You About Black Friday
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Alon Partuk is the founder of Apricoat and Octup. In this episode, he’ll share his unique perspective as the founder of both a DTC brand and a tech company in the e-commerce space. In this episode... Exploring the Challenges of Tech Companies and DTC Brands Decoding the Essentials for Thriving DTC Brands The Story and Purpose of Octup Understanding…
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How To Build Loyal Customers That Stay For Life
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Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers. This episode originally aired on Nov 11th, 2022. So, if you didn't listen to it, now it's a great time to do it! In this episode...
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