An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi). tobebluntpod.substack.com
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Founder and CEO of Double Forte and On the Map podcast host Lee Caraher leads a successful national public relations, content marketing and social media firm and has had more than 250 podcast guest appearances herself. Our audiences are not newbies. They're ready to garner impact and nuggets of wisdom from your interview.
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167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife
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"I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim Flores Everyone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats …
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166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs
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"Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." – Peter Barsoom What does it take to be a pioneering brand in the rapidly changing cannabis industry? In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906’s origin story and unique path through the em…
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165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages
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"We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him t…
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164 International Cannabis Exportation from Columbia with Andrés Fajardo of Clever Leaves
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“We produce cannabis where it should be produced and we sell cannabis where it should be sold – That's our thesis. That's what we've been fighting for. That’s our strategic pathway.” – Andrés Fajardo In my chat with Andrés Fajardo of Clever Leaves, we discuss how this Colombian-based company excels in the international cannabis market. Clever Leave…
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163 From Smuggling Cannabis to Launching a Regulated Cannabis Brand with Barry Foy of Gentleman Smugglers
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“It was basically a perfect storm – There was only the black market. There was nothing legal about cannabis whatsoever. And so, thus began a fourteen-year journey of acquiring, dispensing, packaging, and transporting; Everything all in one. We were everything.” – Barry Foy Barry Foy, CEO of Gentlemen Smugglers, began his involvement in the cannabis…
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1
162 What Is Going On With the Texas Compassionate Use Program? with Pat Davis of Weeds
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"I think Texas has one of the most accountable medical programs in the country. Meaning we can tell you who prescribed that prescription, what their pain program was, who bought it, what day it was bought, and who provided it." - Pat Davis Tune in with Pat Davis from Weeds as he talks about the rigorous data analysis shaping the future of Texas' no…
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1
161 Building an Effects Based Approach to Cannabis with Josh Mallett of BudBoard
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"We were able to successfully train a system that could predict reasonably the outcomes that you might expect to feel from an arbitrary profile. And today we utilize that to do recommendation in store." - Joshua Mallett Ever wondered about the DNA testing or the power of terpenes in shaping your experience? In this episode, Joshua Mallet of BudBoar…
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160 A Doctor's Approach to Cannabis as Medicine with Dr. Morris of Duber Medical
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"We have this new appreciation for combining the CBD and the THC; historically, we made it a big deal to separate them. And it turns out when you put them together, the brain receptors like it." - Dr. Morris of Duber Medical From the early days of 1996 to the intricate landscapes of cannabis in medicine today, Dr. Morris delves deep into the transf…
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159 Conducting Cannabis Market Research with Lara Fordis of Fordis Consulting
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"People should be able to make an informed choice about what they consume, especially when it has a potential therapeutic benefit." - Lara Fordis Knowing your target market is the first step in every successful business. In this episode, Lara Fordis, a consumer market research consultant specializing in insights related to CPG and the cannabis indu…
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158 The Road to 40+ Dispensaries with John Mueller of Greenlight
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"I'm a free market guy, but I look at this much like alcohol where you don't want 10 distributors of Bud Light in a specific market. So it's very similar to that." - John Mueller Jump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state can…
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157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries
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"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we're not taking anything away." - Cliff Haney Explore the Art of Solventless Extraction with Shayd…
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156 Cannabis Beverage Trends with Diana Eberlein of SōRSE
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"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana Eberlein Dive into cannabis beve…
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155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law
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"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understandi…
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154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli
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"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado Are you ready to tune in for a glimpse into the future of personalized cannabis shopping? In this episode of To Be Blunt, join Eric Mercado, the Co-Fo…
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153 Is All Cannabis Press Good Press with Kim Prince of Proven Media
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"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim Prince Want to know how to get your Cannabis brand in the spotlight? In today's episode, Shayda Torabi shares valuable insights on …
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152 Cannabis Marketing Summit: From Seed to Brand
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"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine Wolf With more compet…
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1
151 Unraveling The Hemp Fiber Supply Chain with Brianna Kilcullen of ANACT
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"The more that we de-stigmatize cannabis, the more that we all win." - Brianna Kilcullen Are you aware of Hemp's Potential to Revolutionize the Textile Industry? Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribut…
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1
150 Testing Cannabis for Consumer Safety with Jesse Kerns of New Bloom Labs
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"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis pro…
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1
The T(HC) Break: Unraveling The Intersection of Synthetic Psychedelics and Synthetic Cannabinoids
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"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi Do you want to know how Cannabis and Psychedelics Converge? Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and t…
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149 The Ultimate SEO Guide for Cannabis Dispensaries with Matthew Shterenberg of Deeproots
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"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about." Are you ready to unlock the hidden potential of cannabis SEO? Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals th…
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148 From Legacy to Licensed: Building a Vertically Integrated Business with Willie McKenzie of Left Coast Holdings
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"The only difference between an entrepreneur who's successful and an entrepreneur who is not successful is that an entrepreneur who's successful doesn't quit." - Willie McKenzie Ever wondered what it takes to thrive in the ever-evolving world of cannabis entrepreneurship? Join Shayda as she interviews Willie Mackenzie, an experienced cannabis entre…
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147 Cooking up a Brand: Personal Branding and Cannabis Content Creation with Christina Wong of Fruit & Flower
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"Know your why. Who is your target audience, and what is your why? Not your what, not your how." - Christina Wong Embark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketi…
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146 Snack Time: The Rise of Savory in Cannabis Edibles with Robert Holland of Tempo
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"For a customer and for a consumer who's looking for a really consistent experience you need to be able to deliver that dosage consistency. And I think that's the thing that has really differentiated us against other products and where we continue to push towards" - Robert Holland Welcome to a captivating episode of the To Be Blunt Podcast featurin…
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145 Cultivating the Future: Innovations in Cannabis Tissue Culture with Kristian Andreassen from Conception Nurseries
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"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed ever…
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144 Purely Green: The Journey to Clean Cannabis with Guy Rocourt of Papa & Barkley
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"It is on us to push this industry forward." - Guy Rocourt "What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy Rocourt This episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Ba…
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143 CannaBiz Pathfinders: Navigating the Cannabis License Labyrinth with Sara Gullickson and Maxime Kot of The Cannabis Business Advisors
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"It was something that could help people feel better. And so I thought involved and basically went state to state to state. I helped entrepreneurs put together their request for proposal request for application, and then I helped the legislators craft a lot of the rules in the regulations back in the day because nobody really knew what was going on…
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142 Microbrews to Microdose: Minnesota's THC Beverage Revolution with Jason Dayton of Trail Magic
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"The amount of consumers in America that don't consume alcohol has been relatively consistent for the last 50 years. Consumer habits are shifting, but alcohol consumption's not going away. I don't think it will out. Our hope is that consumers are making more responsible choices and that we're engaging with a whole new group of consumers." - Jason D…
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141 Trust through Testing: Pioneering Cannabis Quality Assurance with Josh Wurzer of SC Labs
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"With cannabis being inhaled directly rather than eating it, a small amount of contaminants can have a lot, potentially more toxic effect in your body than if you ate those same contaminants. So I think it's really important, and I think now the upside is we have one of the cleanest consumer products even with some of the issues" - Josh Wurzer Welc…
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140 The Adult Use Legalization of Cannabis in Minnesota with Jason Tarasek of Minnesota Cannabis Law
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“Any day that goes by that someone is arrested for marijuana possession, it's a day of injustice. And if for no other reason, but that I'm happy to do whatever I can to legalize marijuana.” - Jason Tarasek In this episode, Jason Tarasek, founder of Minnesota Cannabis Law, shares his legal expertise and insights on the current state of marijuana leg…
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139 A Scientists Perspective on Cannabis Consumption with Miyabe Shields of Project Chronic
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“By making something illegal, you're making it more dangerous. It's a classic effect of that. It's similarly with cannabis and what we were talking about with THC, it's about the lack of education and telling people just don't do any drugs, don't do anything.” - Miyabe Shields In this episode, Miyabe Shields shares insights on cannabis as medicine …
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138 From Law Enforcement Officer to Licensed Cannabis Operator with Griffin Lott of Texas Fire Flower
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“The only way to determine what is in a product is through proper lab testing, which even in the lab can be difficult. It's a challenge for law enforcement officers to determine if a product is legal or not without these tests.” - Griffin Lott In this episode, former law enforcement officer and cannabis advocate Griffin Lott discusses his experienc…
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137 Legendary Content and The Art of Navigating Hospitality Licensing with Arend Richard of Cirrus Social Club
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“You're not gonna get anyone to listen to anything you have to say until you understand where they're coming from.” - Arend Richard In this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalizatio…
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136 SXSW: The Future of Chemically Derived Cannabinoids
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“So what a synthetic is, you start off from a derived cannabinoid, so just CBD and then manipulate it to give you another cannabinoid of interest such as THC delta nine or THC delta eight, depending on the environment that you subject in.” - Chris Hudalla In this episode, we explore the future of chemically driven cannabinoids and how to ensure the…
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135 From Incarcerated to Qualifying for a New York State Dispensary License with Coss Marte of CONBUD
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“It's hard when you want to pay attention to what the system is saying or what your lawmakers are saying, or what the regulation is saying, and they're not making it, I guess, accessible or fair or really understanding.” - Coss Marte In this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becomi…
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134 Building a Cannabis Friendly Website For Conversion with Reagan Hatch of CannaSite
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“If you wanna play the game, do your research.” - Reagan Hatch In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web host…
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133 Did You Know The Majority of CBN in the Marketplace is Manufactured? With Alleh Lindquist and Robert Jensen, Ph.D of FloraWorks
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“Cannabinoids are not toxic as we know today.” - Alleh Lindquist “Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.D Join us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and A…
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132 What is THCa Flower and How Is it Different Than Marijuana? with Lawyer Rod Kight
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“You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod Kight Join us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similar…
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131 First Come, First Served and The Influence of Cannabis in Fashion with Manny Cuevas of Wear It Out by Manny
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“There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny Cuevas Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver an…
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130 The 80/20 Rule As It Applies to Cannabis Marketing
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“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sale…
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129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell
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“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who …
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128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish
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1:13:33
“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and c…
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17 - Educate, Inspire, Entertain with Rooted In's Natalie Jurado
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Your host, Lee Caraher, talks with the Founder and CEO of Rooted In, Natalie Jurado. Rooted In was created after Natalie was experiencing health issues and wanted to find a way to heal herself naturally. She discovered that applying magnesium to her skin helped her feel less anxious, rest better, and have more energy. Now she wants to share this mi…
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1
127 How to Create Your Own Website
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“I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda Torabi Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as…
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16 - Floating is REST with True Rest's Mandy Rowe
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Your host, Lee Caraher, talks with the Director of Franchise Development for True REST, Mandy Rowe. True REST is a zero-gravity environment that allows the mind and body to completely relax and reset. Using 1,000 pounds of Epsom Salts, the buoyancy of the water makes floating on water feel like floating on air. By eliminating the forces of gravity …
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126 Podcast Update + Pivot Pivot Pivot
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“We know that cannabis is a remediator , so it's sucking up things that are in the soil and so how it's grown, if it's organic living soil or, or there are pesticides used, you know, those are all factors that determine the end product. ” - Shayda Torabi New Website: https://theshaydatorabi.com/ Free 20 min call: https://calendly.com/theshaydatorab…
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125 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild
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59:26
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59:26
“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David Tran Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the …
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124 Hustle 101 of Bringing The High Class Big Ass Blunt to Life with Jarell Wall of Gentleman Quinns
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1:05:55
“The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell Wall Welcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect …
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123 What's Next For The Legal Sale of Cannabis in New York with Lulu Tsui of On The Revel
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1:01:12
“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” - Lulu Tsui Welcome back to the To Be Blunt podcast! In this …
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122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group
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57:38
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57:38
“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” - Asa Waldstein Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa shares about his “War…
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121 This Episode Has Not Been Evaluated By The FDA with Marty Marion of Mountain Smokes
1:10:17
1:10:17
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1:10:17
“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to ge…
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