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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
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Your Marketing Mentor, Hosted By Sherry Sutton

Sherry Sutton, Your Marketing Mentor

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Hey there, fabulous! Welcome to Your Marketing Mentor, the entrepreneur podcast where passion meets strategy and authenticity fuels growth. I'm your host, Sherry Sutton – your business growth guide, marketing mentor, and biggest cheerleader on this incredible journey of creating a purposeful and profitable business. Whether you're just starting out or looking to elevate your business to new heights, you're in the right place. With nearly 30 years of experience in strategic, omnichannel marke ...
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Bringing you tips and thoughts as I run a successful IT business based in Hampshire. This podcast is an outlet for some of my content which talks about lessons I learn along the way, any tips or advice that I feel is worth sharing to others who are on a similar journey. Please follow me online via petematheson.co.uk and on Facebook!
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I will be bringing you weekly information, on how to become a successful business. Topics to include, selling your beats , when to mix your beats, dealing with Artists and how to protect your music. In addition will be educational tutorials, on how to manage your time with Artists and your own business. We all have to remember not and try to ware to many hats. I will be giving solid advice on how to outsource, album cover artwork and two track mixing and mastering. Enjoy the education and pl ...
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Local First

Rob Kochanski

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Local First Podcast where you will hear interviews of local businesses, authors, and entrepreneurs—connecting local businesses to their communities. Behind every local business is a story to share. What I learned is behind every local business is a great story. My mission continues to share the stories of local businesses. I especially enjoy meeting with local business owners and interviewing them and learning their stories. It took off from there. The more interviews I produced with local b ...
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Bold with Brooke by Brooke Summer

Brooke Summer with Bold with Brooke

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Bold with Brooke is the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on THEIR terms. So we can actually make a living, doing what we love, right? I'm your host Brooke Summer. I'm an entrepreneur, educator, and champion of women, reminding them to embrace and step into their power. I'm bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a susta ...
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The Lifestyle Edit Podcast

The Lifestyle Edit Podcast

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Welcome to The Lifestyle Edit Podcast - a weekly show of thought provoking conversations and impactful fireside chat-style interviews led by our host and founder, Naomi Powell. Our goal is to empower you to get into the driver’s seat of your life and scale your business in a way that most aligns with the bigger context that you have for your life. Every episode is designed to ignite something in you, expand you and offer new perspectives as you consciously evolve in all facets of your life. ...
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Selling more doesn’t mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes effortless. Your audience gets it immediately. They feel seen, they feel excited, and they’re ready to say yes without you having to hustle harder or do more. In this episode of Sell Like A Copywriter,…
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You’re sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?" It’s not you. It’s the messaging myths you’ve been believing. These sneaky little lies are keeping you spinning your wheels, making selling feel way harder than it needs to be. In this episode of Sell Like A Copywrit…
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You’re trying to hustle your way into sales instead of fixing your messaging to sell easier. We’re not doing that anymore. That’s not Hot Girl Energy. It’s Burnout Energy, and we’re leaving it in the past (where it belongs). Hot Girl Sales Energy is selling with ease, confidence, and clarity without overworking your brain or second-guessing every s…
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Let me guess—you’ve got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), you’re sitting there like: “What do I even say?” You’re not alone. Christina, Reya, and Laura were right there, too. In this episode of Sell Like A Copywriter, learn how Christina, Reya, and Laura each we…
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User generated content is growing in popularity and lucky for you, it’s not going anywhere. There is a growing demand for quality UGC creators to help brands with their marketing strategies. Today, we’re diving into what tools you need to get started, how to create your first portfolio, and how to land paying clients. Learn more about this episode'…
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Have you ever been disappointed by the promise of a magical “fill-in-the-blank” template…Only to find that it sounded cringy af and left you more confused than before? Or overwhelmed by another copywriting tip that makes no sense for your offer? Or a pitch that feels super grimy but everyone says you need it??? Yeah, you and my clients. In this epi…
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Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impact without ‘more reps’. In this episode of Sell Like A Copywriter, learn how you can stop doing the absolute most when launching, selling, and marketing your offers so you can make more money and land …
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Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this episode of Sell Like A Copywriter, learn three powerful words you can add to every line of your talking point to make your messaging magnetic and start selling more. ------------ Messaging Magic: The…
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You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scale your offers without socials? In this episode of Sell Like A Copywriter, hear three examples of how you can use your sales page alone to double your results with and without social media and email ma…
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Should You Outsource Your Social Media Marketing? Pros, Cons & Expert Tips! Are you feeling overwhelmed by managing your social media? Do you wonder if outsourcing your social media marketing is the right move for your business? 🤔 You're not alone! Many entrepreneurs struggle with whether to hire a social media manager or keep it in-house. In this …
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Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this episode of Sell Like A Copywriter, learn how to turn your sales page into endless social sales content that converts silent scrollers into active buyers. ------------ Messaging Magic: The Group Program…
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If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get tak…
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If your sales page need an overhaul but you’re not quite sure where to start…well, you’re welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it’s like to write your sales page …
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Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storyt…
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It can be so frustrating to send out pitches and hear nothing in return. Rest assured, even the most experienced creators get ghosted. It’s bound to happen in an industry that depends on so many different factors. Today, we’re diving into five of the most common reasons you’re getting ghosted and what you can do to prevent it. We’re giving you the …
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If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need to go on a sales page diet to write your sales page and increase conversions. In this episode of Sell Like A Copywriter, learn what a sales page diet is, when to implement a sales page diet, and how to eff…
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Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like YOU are ready for it to convert. In this episode of Sell Like A Copywriter, learn why your email list isn’t converting (no matter the size) and what to do to fix it. ------------ Messaging Magic: The G…
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Nothing is quite as discouraging as spending SO much time on content only for it to completely flop. Your time and energy are precious, so you need to have a clear strategy when it comes to the content you’re creating. Luckily for you, you have all of the metrics you need to identify the patterns behind what content is hitting with your audience. T…
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Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try to fill in feels...cringe af? Yeah, you and all my other clients, babe. In this episode of Sell Like A Copywriter, you are going to FORGET the freakingggggg framework and use these tips instead! By the…
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IBM Technology's YouTube channel just hit 1 million subs last week and show host Martin Keen explains how they create content, where they get their ideas, how they promote, and how they create "broad" content to engage, and then drill down into the niches to build relationships. Keen also explains how their team collaborates to ensure content stays…
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Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no control. In this episode of Sell Like A Copywriter, I'm chatting with Jen Manly (140,000 Tiktok followers, 140,000 IG followers, and 16,000 email subscribers) about all things TikTok. You'll leave th…
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As a content creator and coach, I see the effort that goes into making good content. It takes time. You have to come up with ideas, prep, film, then edit. You can spend hours creating content that someone watches in less than a minute. But it doesn’t have to be that way, you just have to learn how to repurpose your content to get the most use out o…
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In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for both my business and personal life. Why? No shiny object syndrome. No new sEcReTs To SuCcEsS. No overconsumption. This year, I'm going deep in what I KNOW works, and this episode tells you how! ------…
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As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I’d never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------…
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Ditch Yearly Goals and Embrace the 12-Week Year | Your Marketing Mentor Podcast Ep. 8 Do you ever feel like yearly goal-setting is a recipe for procrastination? You’re not alone. The traditional approach of setting long-term goals often leaves us feeling overwhelmed, distracted, and stuck in a cycle of "I’ll get to it later." That’s why the 12-week…
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In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have you…
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You shouldn’t outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offe…
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With so many platforms available, figuring out where to focus your energy can feel overwhelming. Are you stuck wondering if Instagram, LinkedIn, or TikTok is the best fit for your brand? You're not alone—it’s a common struggle for entrepreneurs! The truth is, not knowing where to show up means wasting time, effort, and even money on platforms that …
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When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. And I fear you mayyyyy be making them, too. In this episode of Sell Like A Copywriter, I'm sharing the top 3 worst copywriting mistakes I made, the lesson learned takeaway you can implement now, and ho…
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Whether you're getting 1-2 likes each social media post or going viral and getting obliterated in the comments...In this episode of Sell Like A Copywriter, learn my method for remembering that alllllll engagement is good engagement, and what this means for you as a business owner. ------------- Ready to have your sales funnel written and ready to p…
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Hustle culture as a creator is real. Constantly feeling like you have to be working to keep up with other creators and land brand deals. But the truth is, you can and should be taking breaks. Today, we’re diving into why you should schedule time off and how to do it so you can truly rest and come back as your best self. Learn more about this episod…
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You’re spending hours writing one email because you’re inducing all the info instead of staying specific and pushing your sales page. Instead of going in on a blank page to write emails, use my Easy Email Framework to get email ideas from your brain to page without word vomiting everything you know about your offer. In this episode of Sell Like A C…
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Do you feel stuck trying to create a social media profile that actually sells without sounding like one of those spammy marketers? You’re not alone, and I totally get it! Many of my clients worry about coming across as ‘too salesy’ or annoying their audience. But here’s the good news: you don’t have to choose between being authentic and marketing e…
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The idea of negotiating with a brand on rates may sound intimidating, but it doesn’t need to be. Today, we’re diving into five strategies you can implement into your negotiation strategies to start getting paid what you deserve. Learn more about this episode's news ↓ Episode 155 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kris…
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THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for writing your sales page (especially when you haaaaaate writing): The Sales Page Skeleton. In this episode of Sell Like A Copywriter, learn my #1 sales page copywriting framework, how to write your sales…
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We all have things in our business that we put off that we know could take our platforms to the next level. It could be a lack of time or just doubting your abilities. But today I'm taking some of the most common excuses I hear from creators and reframing them so you can take action. Being a creator is overwhelming, but I have no doubts that you ca…
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I remind my clients all. the. time. that you don’t have to be a good writer to write good copy—You just have to start. In this episode of Sell Like A Copywriter, learn my top 2 copywriting tips for writing messy copy and still selling your offers and becoming the best copywriter for your business. ------------- Are you an online course creator, coa…
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If you’ve been putting off writing emails or updating your sales page because you feel like you’re not a “good writer,” you’re not alone. In this episode of Sell Like A Copywriter, we’ll break down why you feel stuck with copywriting, the importance of not over-explaining so writing is easy, how to (quickly) write your copy with confidence and clar…
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Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective …
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Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 …
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Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a cre…
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AI has been an absolute game-changer for me and my business as a creator and coach. It has saved me time, made me more money, and allowed me to connect with my audience on a deeper level - all because I learned how to harness its incredible power. Today, we’re diving into actionable steps you can take today to start utilizing AI so you can spend mo…
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I know the whole “sales page audit” thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you a…
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If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creat…
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The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messagin…
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You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn’t your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll ta…
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If you’re feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It’s time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you…
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Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business -…
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Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step meth…
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I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation. Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now sh…
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