Join us as we delve deep into our monthly topics, interviewing self made millionaires running successful online digital businesses. Each month we explore a new area getting fresh ideas and the most up to date marketing strategies for online marketers.
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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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Hello and welcome! This podcast really is what it says on the tin. Join me as I share the ups and the downs on my journey from complete internet newbie to a full online income, with no dead end job in between. Stay tuned!
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Introducing "The Road To Results Podcast" hosted by Lisa Torres, a veteran Digital Marketer since 2008. With great successes and failures under her belt, Lisa shares valuable mindset, motivation, and digital marketing strategies to help fellow digital entrepreneurs get results in their business. Prepare to toughen up and put on your alligator skin as Lisa delivers no-nonsense, bite-sized episodes filled with concrete advice that will help you achieve the results you crave. Whether you're a n ...
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The Best Website Platforms for Restaurants
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The Best Website Platforms for Restaurants: How to Choose Wisely When it comes to finding the best website platforms for restaurants, it's important to choose a solution that enhances visibility and user experience without unnecessary costs. Website platforms like WordPress, Wix, Squarespace, PopMenu, and BentoBox each have their strengths, but the…
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In this episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger dives into the crucial role of reputation management for bars and restaurants. Discover expert tips on how to effectively respond to reviews on Yelp, Google, and TripAdvisor, and why managing your online presence is more important than ever with the rise of AI. Erik sha…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares expert strategies for holiday promotions. Learn how to effectively pivot your marketing efforts to make your bar or restaurant stand out during the holidays. From over-the-top decorations to creative drink presentations, Erik explains how to generate free pr…
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Handling Nightmare Yelp Reviewers | The worst of the worst Yelpers
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares a hilarious yet eye-opening account of a nightmare Yelp reviewer targeting one of his clients, La Antica Pizzeria de Michele in Hollywood, California. Erik dives into how to handle serial complainers, like Alexander Mendoza, who leave multiple one-star revie…
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We explore the country's most unique restaurants and bars - Part 1
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Join us on an epic 3-month RV road trip from Scottsdale, Arizona, to San Diego, California! Join us as we explore the country's most unique restaurants and bars starting with the California coast, with stops in Yosemite, San Francisco, Malibu, Newport Beach, and more. From tiki bars like Smuggler’s Cove to hidden gems like Mothership, and top picks…
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Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik…
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How AI Will Rank Your Restaurant or Bar in 2025
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Welcome to the Restaurant and Bar Marketing Podcast! In this episode, Erik Shellenberger dives deep into how AI will revolutionize how your restaurant or bar is found online. Learn about SEO, search engines, and AI's role in ranking your business above the competition. By 2026, Google is expected to lose 25% of its search volume to AI-driven tools …
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Understanding the "It" Factor: Why Some Bars and Restaurants Just Have It, while others don't
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In this episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger dives into the elusive concept of the "It Factor" that makes some bars and restaurants irresistibly appealing. Drawing parallels with Apple products and the emotional appeal they create, Erik explains how aesthetics, service, ambiance, and layout contribute to the success…
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In this episode of the Restaurant & Bar Marketing podcast, host Erik Shellenberger shares a powerful speech designed for front-of-house staff, showing them how to increase their tips by adopting a “ruthlessly self-serving” mindset. This episode is all about putting more money in your pocket—not just improving the business. Erik explains how being p…
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Fishbowl vs. Ocean: Rethinking Restaurant Marketing Strategy
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In the next episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger discusses a key concept from his first book: the Fishbowl vs. the Ocean. Erik explains why relying solely on social media and existing databases (the "fishbowl") isn't enough to drive new business. Instead, he emphasizes the importance of targeting all potential custo…
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Yelp's Hidden Algorithm: How It Hurts Small Businesses
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Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Go…
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AI in Restaurant Marketing: Boosting or Hurting Your Business?
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives deep into how AI is shaping the marketing and operations of restaurants and bars. Erik discusses both the benefits and drawbacks of using AI tools like ChatGPT for marketing, customer engagement, and dynamic pricing. He highlights concerns about AI creating b…
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In this episode, we show restaurant and bar owners how to boost their business using AI, specifically ChatGPT. Learn practical and easy-to-understand ways to leverage artificial intelligence for improving your marketing strategies, customer engagement, and overall operations. This guide breaks down AI technology in simple terms, making it accessibl…
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Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With well over a decade of corporate marketing experie…
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In this episode, 'Facebook Network Marketing: 25 Leads & 8 Sales in 14 Days', I walk you through the steps you need to take in order to optemize your Facebook profile so you can start generating leads. These hidden gems are the keys to your Facebook profile success. I see so many people not taking advantage of these real estate opportunities on Fac…
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[EPISODE 27] The 7 Traits of Successful Content Creators
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In this episode, 'The 7 Traits of Successful Content Creators', we dive deep into the minds and habits of those who have mastered the art of content creation. We explore the key characteristics that set them apart and how you can cultivate these traits to elevate your own content. From resilience to creativity, discover the crucial elements that dr…
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[EPISODE 26] The Art of Video Storytelling: Crafting Compelling Content That Drives Engagement And Revenue
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In this episode - The Art of Video Storytelling: Crafting Compelling Content That Drives Engagement And Revenue - we'll unravel the secrets behind creating captivating video content that not only engages your audience but also drives revenue. From understanding the basics of storytelling and its application in video content, to learning advanced te…
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[EPISODE 25] The 3 Costly Mistakes I Made in My Online Business and How You Can Avoid Them
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INTRODUCTION: Welcome to "The Road To Results Podcast". I'm Lisa Torres, veteran Digital Marketer since 2008, and in this podcast I share valuable advice on mindset, motivation, and digital marketing strategies. I'll be sharing my successes and failures to help you achieve the results you crave. Brace yourself, these bite-sized, no-nonsense episode…
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[EPISODE 24] From Fake to Authentic: My Journey Towards Vulnerability and Truth on Social Media
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In this episode I'm reflecting on my personal journey of feeling like an impostor on social media. I'll share how I used to craft a polished and perfect version of myself to be accepted by my peers, but realized that by avoiding vulnerability and authenticity, I was ultimately robbing myself of the opportunity to connect with people on a deeper lev…
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[EPISODE 23] The Mini-Promo Method: How to Boost Your Sales Quickly and Easily
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In this episode, we will be exploring the Mini-Promo Method and how it can help skyrocket your sales in a quick and easy way. I'll be sharing my advice on how to use this strategy effectively to build buzz around your product or service, coaching or consulting program, digital course, network marketing and affiliate marketing program to create a se…
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[EPISODE 22] Instagram Algorithm 2022 | How To Optimize Your Instagram Posts
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Grab my FREE ‘DM PROFITS’ to learn How To Easily Grow Your Email List and Get New Customers and Clients Using A Customizable Social Media Direct Message Script! 🔗 https://www.clkmg.com/lisaonautopilot/dmprofitsyoutube In this video, I talk about Instagram Algorithm 2022 | How To Optimize Your Instagram Posts. Getting results in your business with t…
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[EPOSODE 21] How I Rank Advanced 7X In 6 Months (3 STEP ACTION PLAN)
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If you want to learn network marketing recruiting and how I was able to rank advance 7x in 6 months, then watch this video because I'm going to share with you my 3-step action plan. If you've been prospecting through social media but not getting the results you want, it's not your fault. You just haven't been trained to do it the right way. Prospec…
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[EPISODE 20] My Instagram Strategy for 2022
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In this episode, I'm going to share with you my instagram strategy for 2022 so let's go ahead and dive in... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.comLisa On Autopilot (Lisa Torres) tarafından oluşturuldu
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In this episode, I'm going to share with you the 5 things that I learned in my business that allowed me to create a huge transformation. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.com…
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[EPISODE 18] Blogging: Your Secret Weapon for Building Multiple Income Streams
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In this episode, I'm going to share with you the secret weapon that I use to create multiple income streams...my blog. Let's dive in... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.comLisa On Autopilot (Lisa Torres) tarafından oluşturuldu
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[EPISODE 17] How I Make $6,000/Month With Just One Freebie Funnel
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In this episode, I'm going to share with you one of my freebie funnel tactics that I use to generate income for my business and how you can apply it to your funnels. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.com…
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[EPISODE 16] How To Create A Brand Strategy & Marketing Plan That Fuels Business Growth
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In this episode of Behind The Automation Podcast, I'm going to share with you how to create a brand strategy and marketing plan that actually fuels your business growth so you can start getting better results. Tune in now... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer …
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[EPISODE 15] Top 5 Failures and Mistakes That Destroyed My Business
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In this episode, I'm going to share with you my Top 5 Failures and Mistakes That Destroyed My Business over the past 14 years and how you can avoid them so you can have a more successful business faster. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 20…
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[EPISODE 14] 3 Step Process For Recruiting New Customers and Reps on Autopilot
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In this episode, I'm going to share with you the 3-step process that every successful digital marketer is doing in their business. It's the golden rule of success. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.com…
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[EPISODE 13] How to Grow a Targeted Email List Using Organic Content Strategies (Special Guest Jelena Ostrovska)
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In this episode, our special guest, Jelena Ovstrovsta is going to share with you her simple yet very effective organic social media content strategy to get more leads and sales for your business. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.R…
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[EPISODE 12] How I Made 21 Sales on Autopilot In One Weekend
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In this episode, I'm going to share with you exactly how I was able to make 21 sales on autopilot in one weekend Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.comLisa On Autopilot (Lisa Torres) tarafından oluşturuldu
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[EPISODE 11] How To Sell On Instagram | 5 Sales On Autopilot
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In this episode, I'm going to share with you a quick tip on what you can do on Instagram to start enrolling new members into your program. Tune in now! Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.com…
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[EPISODE 10] The 6-Figure Social Media Strategy with NO Audience, NO Profiles, and NO Prospecting
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In this episode, I'm going to introduce my good friend and amazing digital marketer, Adrienne Hill and she is going to share with you exactly how she built her audience from scratch with no list and not audience. Tune in now! Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer…
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[EPISODE 9] How To Get Started With Video Marketing
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In this episode, I'm going to share with how I got started with video marketing in 2007 and how video marketing is still my #1 strategy today. Tune in... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal.com…
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[EPISODE 8] 3 Disciplines of Building your Automated Empire To Make Sales Even During A Crisis
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In this episode, I have a special guest, my good friend...Barbie Figueroa who is going to share with you how she was able to take off 2 weeks during a family crisis and still generate leads sales and sign-ups in her business. Tine in now... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres D…
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[EPISODE 7] Email Marketing For Beginners | $10K Game Plan
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In this episode, I'm going to share with you a few tips on how to start building your list of email subscribers and I will share with you what I did to make $10K simply by sending out 1 email. Tune in now... Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.Re…
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[EPISODE 6] Content Marketing Strategy for Beginners
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If you're a new aspiring content creator....or maybe you've been a content creator for sometime now but you need a little refresh and perhaps a new perspective on content marketing for generating leads and sales on autopilot...this episode is for you! Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Li…
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[EPISODE 5] Top 10 Digital Marketing Tools That I Use To Run My Automated Business
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In this episode, I am going to share with you my top 10 digital marketing tools that I use to run my automated business that allows me to create my blog, funnels, courses and coaching programs...and add all the fancy bells and whistles that you need. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thel…
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[EPISODE 4] Facebook Marketing Strategy That Generates 17 Leads & 6 Sales In One Hour
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In this episode, I'm going to share with you a simple process that I used to generate 17 free leads and 6 sales in one hour with one social media post. You're going to love this one. Tune in now! Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 2008 www.ResultsForReal…
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[EPISODE 3] The Thought Process Behind Building A High Converting Funnel
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In this episode, I am going to interview my good friend and 6-figure internet marketer, Mark Harbert on his thought process behind building a high converting sales funnel. This is going to be a good one. Tune in now. Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisatorres Lisa Torres Digital Marketer since 20…
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[EPISODE 2] 8 Ways To Find Content Ideas For Your Brand Automation
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Content is KING! That's a fact. Without quality content, no one will find you. In this episode of Behind The Automation Podcast, I'm going to share with you 8 ways to find content ideas for your brand automation. So, grab a cup of coffee, and let's dive in! Support the show Let's Connect on Social Media Facebook | Instagram | YouTube >> @thelisator…
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[EPISODE 1] How I Built A Multiple 6 Figure Online Automated Business.
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This podcast episode is EXTRA EXTRA special because it's episode #1 and in this episode I wanted to talk about why I started this podcast, what I was doing before I started this podcast, my new brand and what you need to do to really help you put your business on complete autopilot. Support the show Let's Connect on Social Media Facebook | Instagra…
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Today's episode is all about the most valuable thing in online marketing. And guess what? It's FREE. If you know the secret and the logic behind it, you can easily at least double your conversions and income online just by using the method and applying it to you.
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In this episode, I talk about how I managed to avoid affiliate 'Link Barfing' and yet still sell my first $100+ item online, over a week after people stopped visiting my webpage .
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In this episode, I talk about how I managed to generate my first ever online sale, without using any complex methods and also without EVER having done anything similar online before
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Hello and welcome to the podcast! I'm Adam James and this is my online marketing journey. I'll keep you updated with the highs, lows and all the things I learn along the way to developing a successful and sustainable online income. Listen to this episode to hear my origin story, showing you where I came from and the goals I am going to achieve via …
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Using Confrontation As A Catalyst For Massive Business Growth
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This was recorded as part of our weekly live workshop series. In it I get vulnerable, sharing an area of my life I've awkwardly confronted and how you can use it to propel your business growth forward You can join our full weekly live calls here https://wildfireconcepts.com/live - where we discuss various marketing techniques and provide great soft…
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026 Michael Cheney: Affiliate Marketing Success For Newbies
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Have you heard about making money with affiliate marketing but you aren't even sure where to start learning about what works and what not? Wondering how come some of the people in the affiliate marketing industry make loads and loads of money while you failed so far? Looking for straight answers about becoming an affiliate after all you've got so f…
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027 Sam Robinson: Newbie To IM Badass In 12 Months
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Have you stumbled across the Warrior Forum and started wondering if internet marketing is something you could go into? Are you still on the fence about joining the world of affiliate marketing and product creation? Thinking you'd never be able to make it big? Well, let me just say: a. good for you; b. what's there to be afraid of? and c. you really…
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026 Brandee Sweesy: Making the Most Out of YouTube Advertising
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For this episode, I interview the Hangouts Marketing Expert - the fabulous Brandee Sweesy. She had great tips to share on budgeting and testing your YouTube ads campaigns, how to use the generated traffic, what are the biggest mistakes you could make, and so much more.Cindy Donovan & Brandee Sweesy tarafından oluşturuldu
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