The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals
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Enhancing Collaboration and Financial Awareness with Christianna Denelsbeck
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In this episode of Growing in the Green Industry, we welcome our guest Christianna Denelsbeck withLandscape Workshop. Christianna shares the importance of understanding and respecting different roles within an organization, the need for transparency and collaboration, and the significance of financial awareness and training. She talks about buildin…
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REPLAY: The Ultimate Experience with Hope Smith
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In this replay episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape. Hope shares her story behind the Ultimate Experience Manager and talks about what the ultimate experience for Plants Creative is all about. Hope talks about employee engagement and the one-on-one discussions she has with her team and how t…
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What Would It Look Like to Sell with Bob Williamson
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In this episode of Growing in the Green Industry, we welcome our guest Bob Williamson with Cetane Associates. Selling your company is a hot topic in our industry. Bob shares how the conversation usually starts with wanting to sell your business. He talks about many people not being ready to sell their company immediately, but Bob shares advice on t…
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REPLAY: Growing Your People with Skyler Westergard
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In replay this episode of Growing in the Green Industry, we welcome Skyler Westergard with LandCare. Skyler shares his story about how he ended up in learning and development and how he went about creating newopportunities. He talks about different ways that people learn and retain information as well as how we assess learning. He also talks about …
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The Power of Connection with Britt Wood
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In this episode of Growing in the Green Industry, we welcome our guest CEO of the National Association Landscape Professionals, Britt Wood. Britt shares his thoughts on our industries unique ability to network and share is like no other industry. He talks about the value of attending educational events like ELEVATE and the new Executive Leadership …
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REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard
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In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to…
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Organic Growth and Embracing Discomfort with Anita Palmer
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In this episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which alignswith the industry's flex…
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REPLAY: WILN Takeover with Hosts, Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management
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This replay episode of Growing in the Green Industry is presented by the Women in Landscape Network and hosted by Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management. In this episode they discuss how to get more women involved in the industry. They also discuss some of the chall…
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From Landscapes to Irrigation with Brad Hill
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In this episode of Growing in the Green Industry, we welcome our guest Brad Hill with Par 3. Brad shares his journey from a landscape business owner to his current role at Par 3 Landscape. He discusses the challenges and strategies involved in establishing a successful irrigationbusiness, with Brad sharing his insights on leadership, technical expe…
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REPLAY: A Touch on Mental Health with Paul Fraynd
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In this replay episode of Growing in the Green Industry, we welcome Paul Fraynd, CEO of Sun Valley Landscaping. Paul talks about setting clear expectations and handling the many ideas that come your way. He also dives into the subject of mental health and the importance of checking in with your team and how personal success breathes business succes…
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From Sales to Leadership with Jacob Hong
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In this episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns LandscapeCompany is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and t…
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REPLAY: Consistency is Key with Doug McDuff
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In replay this episode of Growing in the Green Industry, we welcome Doug McDuff, President and Co-owner of Landscape America. Doug shares his perspective on open book management focusing on teaching your team the next steps in growth and accountability and the importance of transparent communication. Doug talks about shifting your business and stic…
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Educating and Inspiring the Next Generation with Daniel Greenwell
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In this episode of Growing in the Green Industry, our guest Daniel Hill with Piedmont Technical College.This episode is Daniel shares his journey into education and his perspective on the green industry, emphasizing the importance of bridging the gap between educators and industry professionals. They also discuss the role of teachers and mentors in…
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REPLAY: The Importance of Translation with Kristin Pontarelli
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In this replay episode of Growing in the Green Industry, we welcome Kristin Pontarelli, COO of Proscape Landcape Management Corp. Kristin was a Spanish teacher for over 25 years when she decided to start working for her husband’s company. During this episode, she shares her perspective on how having a Spanish speaker on staff in a management role h…
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The Balance of Productivity and Summer Motivation
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In this host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time,while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. Th…
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REPLAY: The Challenge for Up-and-Coming Star Employees with Richard Kuperus
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In this replay episode of Growing in the Green Industry, our guest Richard Kuperus of the Farmside Landscape & Design discusses how he balances work, school, and family dynamics in business. Topics covered include how to navigate business relationships as a young professional, navigating shifting dynamics at work, and balancing ambition with humili…
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Mastering Client Relationships and Time Management with Ed Furner
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In this episode of Growing in the Green Industry, wewelcome Ed Furner with Mariani Landscape. Ed shares his thoughts on challenges and strategies with handlingdifficult clients and the importance of seeing complaints as opportunities for education and relationship building rather than a threat. He also talks about the importance of time management …
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REPLAY: Finding a Successful Work/Life Integration with Bob Grover
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In this replay episode of Growing in the Green Industry, we welcome Bob Grover, President of Pacific Landscape Management. A long-time contributor and participant on state and national association leadership teams, Bob shares thoughts about past experiences and goals for the future, as he stepped into the NALP Board of Directors President role. The…
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The Value of a Degree in Horticulture
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In this host episode of Growingn in the Green Industry, Brett and Skyler talk about the value of a degree inhorticulture and the strengths and limitations. They discuss building personal relationships and recruiting tactics along with touching on the importance of successful internships. They also talk about what happens if you don’t have a connect…
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REPLAY: Understanding Your Customer
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In this replay episode of Growing in the Green Industry, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware of who you are as well as knowing what to go after and being very specific. They touch on selling on value and always having a “plan B.” This episode is hosted by …
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Managing Customer Relations and Employee Well-Being
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In this host episode of Growing in the Green Industry, Brett and Skyler celebrate kicking off the 5th season of the podcast! The hosts talk about the challenges they have faced over the spring months with weather challenges and the importance of staying ahead of the conditions and being proactive with clients about theirproperties. They talk about …
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REPLAY: Not Your Typical Family Business with Mike Bogan and Jensen Bogan
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In this replay episode of Growing in the Green Industry, we welcome Mike Bogan and Jensen Bogan with LandCare. Mike and Jensen share theirunique perspective on ways to operate a family business. They talk about their personal stories, how they started working together and how Jensen fell into her fathers’ footsteps. Jensen talks about how herskills…
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From Golf Course Grounds to Technical Quality Advisor with Will McEwen
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In this episode of Growing in the Green Industry, we welcome Will McEwen, Technical Quality Advisor with Viriginia Green. Will shares his inspiring story from hishumble roots at a local golf course and culminating in his current pivotal role. He shares invaluable wisdom on fostering early engagement with high school students and advocates for compa…
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REPLAY: Building a High Capacity, Engaging Workforce using Technology with Dave Pacifico
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In this replay episode of Growing in the Green Industry, we welcome Dave Pacifico, co-founder of Team Engine. Dave talks about thoughtful automation of keeping and building an engaging workforce. Dave discusses having a broad, diversified strategy for companies to adopt when it comes to looking for new talent. He talks about thinking about what mak…
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Branch Management with Mackenzie Chris
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In this episode of Growing in the Green Industry, we welcome Mackenzie Chris with Southern Botanical. Mackenzie tells her story on how she grew quickly into her current Branch Manager role. She touches on her early career to where she is now. As a Branch Manager, Mackenzie talks about what she shares with her field team to make sure that they are p…
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REPLAY: Setting Up Your Team for Success with Joe Lewis
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In this replay episode of Growing in the Green Industry, we welcome Joe Lewis, COO with Yard Solutions, Inc. Joe talks stress management and setting expectations with your team. He talks about the importance of taking care of your team as well as educating and training your team on how to manage stress. Joe talks about being proactive vs. reactive …
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Mental Health Awareness Month with Hope Smith, Terry Williams, Jenny Girard and Jenn Myers
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In this special episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape, Terry Williams with Green Lawn Fertilizing and Jenny Girard with RM Landscape. May is Mental Health Awareness Month and in this week’s episode, our guests share some of their stories and experiences around mental health personally and pro…
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REPLAY: The Future of Battery-Powered Equipment with Paul Beblowski
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In this replay episode of Growing in the Green Industry, we welcome Paul Beblowski, Senior Product Manager with STIHL. Paul talks about the state of battery powered equipment. He touches on infrastructure and seeing the hard and soft payback moments in the move to battery. If you are considering battery-powered equipment, you don’t want to miss thi…
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Passion and Curiosity with Chad Diller
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In this episode of Growing in the Green Industry, we welcome Chad Diller with Landscape Leadership. Chad shares his non-traditional path of how felt lost at times in his career and how he finally ended up in landscape industry. He talks about what he learned in the past andtaking those experiences and applying them to your next opportunities. Chad …
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REPLAY: The Bigger Picture with Sales and Marketing with Vanessa McQuade and Rob Murray
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In this replay episode of Growing in the Green Industry, our guests Vanessa McQuade, Senior Account Executive and Owner and Rob Murray, CEO and Co-owner of Intrigue Media discuss the bigger picture with sales and marketing. They talk about digital marketing and making the communication shift from company centric, and solution oriented to customer c…
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Being Proactive in Leadership with David Hanny
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In this episode of Growing in the Green Industry, we welcome David Hanny with Virginia Green. David shares his story of how he landed into the landscape industry and shares his advice on transitioning from one industry to thegreen industry. He talks about being proactive in a leadership role and the importance of engaging with your team - he even g…
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REPLAY: Attracting and Engaging Talent with Jennifer Burnett
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In this replay episode of Growing in the Green Industry, our guest Jennifer Burnett, EVP of Organizational Development at LandCare discusses attracting and engaging talent and how it looked many years ago compared to how it is today. She also talks aboutattracting talent from other industries. Jennifer tells her story about exploring new opportunit…
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Helping Your Team Find Their Path to Success with Cate Deane
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In this episode of Growing in the Green Industry, we welcome Cate Deane with Ruppert Landscape. Cate talks about finding your passion and being able to utilize the resources out there that are available to everyone. Cate talks about finding the balance with training and mentoring and the importance of finding the best ways to keep your learners eng…
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REPLAY: The Path of Working with Your Spouse with Claire and Charlie Goldman
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In this replay episode of Growing in the Green Industry, we welcome Claire and Charlie Goldman, owners of R&R Landscaping. They talk about running a professional company with your spouse. They touch on the hustle, commitment, challenges, strategies and what makes it work. They share the importance of being present for your family and showing the wa…
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If You’re Not Making Mistakes, You’re Not Growing with Keenan Baird
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In this episode of Growing in the Green Industry, we welcome Keenan Baird, Plant Healthcare and Fine Gardening Manager with Milosi. Keenan talks about not letting money get in the way of your dreams as he shares his personal story of how he got into the landscape industry. Keenan also talks about making mistakes - trying something new and making mi…
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REPLAY: Hot Topics: Hiring, Recruiting and Retaining Top Talent
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In this replay episode of Growing in the Green Industry our hosts discuss the hot topics of hiring, recruiting and retention. With the lack of available workforce being a primary concern for our industry, and spring right around the corner our hosts touch on best practices for finding qualified professionals, proactive approaches for keeping profes…
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Candid Conversations with Angela Hieronimus
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In this episode of Growing in the Green Industry, we welcome Angela Hieronimus, Director of Engagement and Success with Blades of Green Lawn Care. Angela talks about the importance of having those hard conversations and how her experiences have helped her be successful in her HR role. She talks about recruiting, team member retention and engagement…
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REPLAY: Let's Talk Grass Roots Efforts with Bob Mann
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In this replay episode of Growing in the Green Industry, we welcome Bob Mann, Director, State and Local Government Relations with NALP. Bob talks about the EPA changing the paradigm of how they are evaluating pesticides and how they are looking at pesticides under the Endangered Species Act. He touches strategies on how the green industry can be mo…
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The Feeling of Entrepreneurship with Marin Clark
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In this episode of Growing in the Green Industry, we welcome Marin Clark, Co-founder of Threadleaf Landscape Design. Marin shares her experience with starting her own landscape design company, the gray areas and the advice of putting yourself out there and making that a priority. She talks about making those connections and the huge opportunities t…
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REPLAY: Navigating Your Career Map and Journey
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As we approach NCLC in a few short months, in this replay episode of Growing in the Green Industry, our hosts are live from the 45th Annual National Collegiate Landscape Competition, where 600 students, 97 faculty members, and 347 industry professionals have gathered to learn, compete, and network. Discussion topics include charting your career pat…
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Bigger Does Not Make You Better with Joe Ketterer
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In this episode of Growing in the Green Industry, we welcome Joe Ketterer, Director of Quality & Efficiency Maintenance Division with Ruppert Landscape. Joe shares his advice with training and execution is knowing what to do being one thing but doing what you know is another. They talk about the difficulties of how to quantify or assess a role in t…
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REPLAY: Know Your Limitations with Jan Johnsen
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In this replay episode of Growing in the Green Industry, we welcome Jan Johnsen, Principal with Johnsen Landscapes & Pools. In this episode Jan talks about defining your market niche and how important referrals are. They talk about building strong relationships as well as touching on the labor shortages that so many are facing in the green industry…
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Peer Groups with Joe Kujawa
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In this episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups. Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures. He also shares how ne…
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REPLAY: Celebrating Your Career Wins!
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In this replay episode of Growing in the Green Industry, our hosts talk about the different career wins they have had over the last few months! They discuss the power of learning how to say no and improving your work/life balance to see the positive changes it has. They also touch on the importance of having a process and making your services a sys…
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In this special episode of Growing in the Green Industry, we want to wish you and your families a Happy Holidays! This episode is hosted by Brett Lemcke with RM Landscape and Skyler Westergard with LandCare. Listen here or on your favorite podcast platform: https://anchor.fm/nalp-young-professionals
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REPLAY: Teaming Up with Jessica and Andrew Habasevich
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In this replay episode of Growing in the Green Industry, we welcome Jessica and Andrew Habasevich from Weed Man Lawn in Houston, TX. While they are both relatively new to the industry, Jessica has a long family connection to Weed Man; she is the daughter of Turf Holdings|Weed Man|Mosquito Hero CEO, Jennifer Lemcke. Jessica and Andrew dive into thei…
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Never Leave Anything on the Table with Kohler Brafford
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In this episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry. He talks aboutearly milestones that helped accelerate his career and shares his advice on never leaving anything on the ta…
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REPLAY: The Key to Finding and Retaining Great Employees (hint: Be a Better Employer) with Mick Mulhall
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In this replay episode of Growing in the Green Industry, we welcome Mick Mulhall, president of Mulhall’s, an Omaha, Nebraska-based family of green industry businesses. Mick shares a brief history of the business and thoughts around finding his place and passion, as well as the organization’s continued focus on plentiful and meaningful community eng…
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Get It, Want It, and the Capacity for It
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In this episode of Growing in the Green Industry, our hosts talk about filling the gaps with new hires and some of the challenges they face when bringing on new team members - how to measure and quantify what we have asked them to achieve and how fast that should happen. They also discuss knowing where you are as an organization and the balance of …
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