Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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Australia's only national museum of film, video games, digital culture and art - situated at the heart of Melbourne in Fed Square. Listen to our latest podcasts of live events, playlists associated with exhibitions, and more. Located at Fed Square. Open daily. #acmimelbourne www.acmi.net.au
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The story of Universal Everything – Matt Pyke
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For two decades, Universal Everything's Creative Director, Matt Pyke, has been working with teams of curious and creative beings worldwide to create large-scale, life-affirming digital artworks with the world's most iconic artists, institutions and brands – all while staying "small", artistically-driven and saying "no" to things they simply don't w…
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What lies beneath Australia's roads?
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35:40
One of the most curious chapters in Australia's cinematic history began in 1948 when petroleum group Shell Company of Australia formed its own film production unit.'Shell Film Unit Australia' produced hundreds of promotional and educational films about mining, roads, infrastructure, sports and motoring and other similar topics. While films like The…
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Works of Nature Soundscape: Collectivity
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12:13
As an artist collective, Marshmallow Laser Feast seeks to find emotional resonance in scientific stories – stories that connect us to the more-than-human world. When coupled with emerging technologies, these stories deepen our understanding of what it is to be something other than human.While developing their artworks, Marshmallow Laser Feast condu…
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Works of Nature Soundscape: Death
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13:47
As an artist collective, Marshmallow Laser Feast seeks to find emotional resonance in scientific stories – stories that connect us to the more-than-human world. When coupled with emerging technologies, these stories deepen our understanding of what it is to be something other than human.While developing their artworks, Marshmallow Laser Feast condu…
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Works of Nature Soundscape: Care
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13:26
As an artist collective, Marshmallow Laser Feast seeks to find emotional resonance in scientific stories – stories that connect us to the more-than-human world. When coupled with emerging technologies, these stories deepen our understanding of what it is to be something other than human.While developing their artworks, Marshmallow Laser Feast condu…
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Works of Nature Soundscape: Breath
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12:23
As an artist collective, Marshmallow Laser Feast seeks to find emotional resonance in scientific stories – stories that connect us to the more-than-human world. When coupled with emerging technologies, these stories deepen our understanding of what it is to be something other than human.While developing their artworks, Marshmallow Laser Feast condu…
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Honouring Essie Coffey and Uncle Norm Hunter(NAIDOC 2023: For Our Elders)
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This special episode of the Mirring Yalingwa Podcast, hosted by Wurundjeri and Ngurai-Illum-Wurrung man Jasper Cohen-Hunter, was recorded at ACMI to kick off NAIDOC Week for 2023. Produced by Jasper, the podcast focuses on Australian cinema and First Nations-led cinema productions.Jasper Cohen-Hunter: "Across every generation, our Elders have playe…
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Making Short Films with Writer/Director Greta Nash
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Greta Nash's most recent short film, Heart Throb (2023), is about an 18-year-old, Gray (Gabriel Cali), whose love for his best friend Angelo is complicated by his desire for TikTok stardom. Last year, Greta underwent a Director's Attachment on Run Rabbit Run, funded by Screen Australia, and in the year prior, they wrote a polished draft of their fi…
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Managing expectations as a solo game developer with Anthony Tan
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20:54
Since 2016, artist Anthony Tan has been working on Way To The Woods, a third person adventure game where a deer and a fawn must embark on a journey through an abandoned world to get home. Anthony joined ACMI X as resident in 2022 to put the finishing touches on his highly anticipated game, which has received global attention for its gorgeous art st…
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Choosing the right form for story with Jason Christou
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Have you considered what form is best for your story?In this episode, we talk about Jason's path into the industry and strategy for storytelling; finding a personal connection and considering the perfect form.Jason Christou is a creator/writer/director who tells stories infused by his Greek-Cypriot and Austrian/Slovenian descent across film, TV, do…
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Making art documentaries with Eva Otsing
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We explore how music can inspire the filmmaking process.This episode's guest is Eva Otsing, an Estonian born and raised visual artist and filmmaker. Eva spoke to us about her path into filmmaking and how music greatly inspires her work. We chat about her recent documentary CONFLUENCE which she directed, shot and edited, which takes an intimate look…
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Creating art for videogames with Zahraa Al Zubaydi
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This episode is for those interested in creating visual art for games.Our next guest on Inside ACMI X is concept Artist Zahraa Al Zubaydi who is currently working on Pixellated The Game, about a cyborg child who finds a way to connect to two opposing worlds she belongs with, in a universe of different dimensions drawn in different styles. We spoke …
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What's a parasocial relationship? Talking fans and celebrity with Sarah Scales
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This episode is for anyone fascinated by celebrity culture.Sarah Scales is a PhD Candidate at Swinburne University researching the theory of parasocial relationships and breakups and the negotiation process fans experience following a celebrity scandal.The cinema is her greatest passion in life, and she is fascinated by why and how audiences engage…
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Making dark comedy with Emile Zile
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This episode is for deep thinking comedy lovers.Our guest is Emile Zile, an artist, filmmaker and performer who talks to us about his darkly comic practice – the critical re-use and re-encoding of media broadcasts, communication protocols and online platforms. His work reflects a distributed humanity, a yearning for transcendence and the limits of …
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How many hours does it take to be a woman? with Tyler Payne
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For our season finale, we interview new-media artist, PHD candidate and Lecturer at RMIT University, Tyler Payne.Tyler's work focuses on the genre of self-portraiture in photography and video to investigate womens' embodiment through the lens of gendered advertising. She interrogates the impact that social media platforms such as Instagram have on …
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Making music and games with Jacob Leaney (Things for Humans)
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This episode is for creatives juggling multiple passions.Meet our next guest on Inside ACMI X, Jacob Leaney, who has found a way to make music and games by combining the two.Jacob is the founder of Things for Humans, the pop-music video game studio behind Video World. In this episode, Jacob shares his experience as a game developer, songwriter and …
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The business of making games with Julian Wilton (Creator of 'Cult of the Lamb')
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In this episode of Inside ACMI X, we talk to resident Julian Wilton, Creative Director at Massive Monster Games Studio, about his experience making games with a focus on their new game, Cult of the Lamb, soon to be released.Australian Game Developer Award winner Julian Wilton is an animator, illustrator, digital designer. He shipped his first conso…
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The Drover's Wife: The Legend of Molly Johnson – Leah Purcell in conversation with Bryan Andy
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Writer, director and star of 'The Drover's Wife: The Legend of MollyJohnson', Leah Purcell, spoke to us about her thoroughly researched, Blak feminist retelling of Henry Lawson's classic text.Read the full transcript of the talk and an introduction to the film by Bryan Andyhttps://www.acmi.net.au/stories-and-ideas/leah-purcell-on-reclaiming-the-dro…
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Upskilling the Australian Workforce Using Mixed Reality with Emma Parker and Chris Leaver
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This week on Inside ACMI X, we’re talking to Emma Parker and Chris Leaver from experiential training company Isonomic, to explore how they’re using Mixed Reality technologies to upskill the Australian workforce.Isonomic is a cutting edge immersive Augmented, Virtual and Mixed Reality company made up of talented developers, game designers and 3D art…
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Re-imagining Independent Filmmaking with Kylie Eddy
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In this episode, we invited filmmaker, author and co-founder of Lean Filmmaking Kylie Eddy to discuss how she has re-imagined the development, production and distribution of independent films – and how she is challenging conventional wisdom with new ways of working.Last year, Kylie and her collaborator and brother David Eddy released their new book…
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Narrative Design in Videogames with Alexander Swords
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This fortnight, we're talking to writer and narrative designer, and ACMI X resident, Alexander Swords. Alexander made the switch from writing for film to writing for videogames, and he now advocates for the power of interactive narrative and the need for diverse future storytellers. His work explores emotional games, games for change and the adapta…
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Mentorship and storytelling with Denise Eriksen
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In this episode, we discuss mentorship and storytelling in the screen industry with Denise Eriksen, co-founder of Media Mentors. Using her wealth of experience and knowledge of all things broadcasting, Denise helps creative practitioners find their way into the industry.About Denise EriksenDenise has worked as a Journalist, Producer and Executive P…
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Making and selling NFTs with artist Marc-O-Matic
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At the start of the COVID-19 pandemic in 2020, VR and AR artist Marc-O-Matic began exploring the Crypto Art and NFT space, expanding his work into blockchain and metaverse platforms and eventually creating virtual worlds, animated artworks and digital wearables for an emerging decentralised economy. Two years on his work has earned over $1 million …
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Why You Need to Pay Attention to AUGMENTED REALITY w/Doddz
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From being a street artist to an augmented reality artist, Doddz has done it all. Doddz joins Matt to talk about some of his creative work and commissions as well as some fascinating personal stories and what you can expect to see in the future for AR. —————————— Doddz's Instagram: https://www.instagram.com/doddz/V irtual Art Space: https://www.ins…
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Creating a Successful SMS Marketing Campaign w/Liam Quinn
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Liam is the Head of Marketing at Reach Interactive who are an industry-leading Bulk SMS marketing platform with clients such as Anytime Fitness, the NHS, Sports Direct and Hermes. SMS is a channel that can sometimes be overlooked and undervalued but Liam explains the benefits and the value that it can bring to small businesses all the way up to ent…
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Meet the Man Changing the Way We Participate in Sport FOREVER
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Jonas is on a mission to help get people fit and healthy by helping people discover participation opportunities via his app, Orfi Active which he founded in early 2019. It has not been a straight forward road for Jonas, he originally co-founded a similar app a few years ago called Hoops Connect however this didn't work out. Throughout the podcast, …
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Becoming Influential on Social Media with Ash Jones
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Ash Jones is the Founder of Great influence and works with some of the UK's leading Founders and CEOs. Ash's speciality is helping industry-leaders tell their story online to become influential on social media. He was on the founding team of Social Chain and you may have seen some of his work as he has been at the forefront of working with CEOs & F…
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Meet Dawn Anderson - Talking Digital, Search, Current Affairs and Her Inspiring Journey
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Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency. In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more. —————————— Timestamps 0:02:51 Dawn's secret project 0:04:22…
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Meet Ric Rodriguez - One of the UK's Top Technical SEOs
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Meet Ric Rodriguez, he is one of the UK's leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world. Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he worked his way up as a Senior SEO Director at iPros…
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AIDC2020 - The War on Press Freedom (and What to do About It)
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COLLECTIVE INTELLIGENCEIs Australian press freedom an endangered species? What can be done to prevent the media being portrayed as the enemy of the people?Australia has some of the most draconian anti-media laws of all Western countries. Police raids on journalists, national security laws that criminalise journalistic activities, attacks on whistle…
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AIDC2020 - Real World Impact: TV with Social Purpose
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CRAFTMeet the key people behind hit ABC shows that have delivered real world impact, and find out what’s next in 2020.Commissioning distinctive TV that has a real-world impact on Australians and their communities is a major goal of ABC’s Factual and Documentary teams. The ABC has been leading the way with this form of programming through acclaimed …
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AIDC2020 - Niche to Broad, Big to Lean: Concepts of Scale in Factual
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CRAFTLeading factual producers reveal how they tackled projects of scale … and scale doesn’t always mean big budget. Leading factual producers discuss and demystify the oft-used term ‘scale’.From giant crews, fixed rigs and far-flung locations, to leading a tiny team shooting across a long timeframe – scale calls for precise decision making in the …
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AIDC2020 - Upskill: Writing Documentary, Shaping Story with Jen Peedom
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CRAFTDirector Jen Peedom discusses her story-focused approach to documentary writing, from pre-production through to editing.What does it mean to ‘write’ a documentary?For BAFTA-nominated filmmaker Jennifer Peedom (Sherpa, Mountain), writing — and re-writing — defines each step of the filmmaking process. Emphasising the difference between covering …
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AIDC2020 -Passport to the Big Leagues: What's Next for International Networks
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BUSINESSThree major international cable networks discuss what worked in 2019, what's coming in 2020 and what they're looking for now.Discovery International, A+E, and ESPN – three heavyweight international cable networks discuss their big successes from 2019, what exciting projects they have in the pipeline, and what they are looking for from produ…
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AIDC2020 - Masters of Producing: Gordon Quinn of Kartemquin Films
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COLLECTIVE INTELLIGENCEMeet the producer and creative director at the heart of one of the world's most enduring and celebrated documentary collectives.For over 50 years, Gordon Quinn and Kartemquin Films have been at the forefront of documentary making in the US, not only embracing but also epitomising collaborative practices, championing new voice…
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AIDC2020 - Upskill: Creating Character with S. Leo Chiang
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1:03:56
CRAFTEmmy-Award nominated Director S. Leo Chiang takes a deep dive into finding and developing complex documentary characters.In this craft session, Emmy-Award nominated Director S. Leo Chiang discusses the art of finding and unravelling multifaceted characters who share a common sense of idealism against the odds. Films such as Our Time Machine an…
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AIDC2020 - Masters: Creative Producing with John Smithson
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1:07:45
CRAFTJohn Smithson discusses the creative challenges in crafting story in his new true-crime series I, Sniper.High-end crime serials have become the pinnacle of factual, and the rise of streaming services offer an enticing opportunity with the budgets and the time to enable some serious creativity.For four years Arrow Pictures, the new label of Cre…
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AIDC2020 - Masters: Ninder Billing on How to Make Programs That People Will Watch (and Not Sell Out)
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1:18:06
CRAFTBAFTA award-winner Ninder Billing shares her insights on how to turn an idea into irresistible factual content.In conversation with Ninder Billing promises to be a fascinating journey through the sometimes unforgiving landscape of factual television with one of Britain’s most respected and innovative television executives. From prime-time fact…
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AIDC2020 - Masters: Multi-Sensory Perspectives with Robin McNicholas
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1:25:48
INNOVATIONJoin Marshmallow Laser Feast’s Robin McNicholas as he sheds light on their multi-sensory experiences at the intersection of science, technology, art and nature.What does it mean to experience tree-time? How do animals see the world? How does our breath connect us to the plant world?In this session Robin McNicholas, creative director of Ma…
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Inbound Marketing vs Outbound Marketing
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For a business to succeed online, firstly you must understand the difference between inbound and outbound marketing. Secondly, you must decide what is most appropriate for your business. Is your business a business that people search for and need right now? Or do you have a business/product that people don't know about yet that you want to make the…
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What Questions To Expect From A Digital Marketing Agency On A Discovery Call
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If you have been in the space to look for marketing services in the past then the chances are that you have been surrounded by companies asking for "discovery calls", sending you links to their calendar or asking for an in-person meeting. For those of you who have not experienced this, you should expect to be asked some of the questions in this pod…
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Digital Marketing For Local Businesses 101
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You might be intimidated or sceptical when it comes to digital marketing for your local business if you haven't tried to promote your business online before, which is perfectly fine. But hear us out, there are plenty of tried and tested opportunities for you to promote your local business online. You just need to follow the right steps starting wit…
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PPC vs SEO: Which Should I Be Using?
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The decision between using paid advertising and organic strategies should be one that is well thought out. You have to first understand what each medium is, the pros and cons, whether it will work for your business specifically and whether you can sustain it. —————————— SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE ————…
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Experience Smart vs Book Smart - Interview with Fly High Media Intern, Bishir Sulaiman
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26:46
Bishir spent 5 weeks with us in our head office in Cheshire developing his skills in social media, marketing and media. After 2 years at University of Chester, Bishir decided to gain valuable first-hand experience by working alongside a marketing agency and seeing their day to day tasks. We absolutely loved having Bishir with us, and hope to see ma…
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What Is A Sales Funnel and How Does It Work? | Sales Funnels Explained
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19:52
The reality is when people visit your website or come across you elsewhere online/offline MOST people will not buy from you straight away. Which is why it is important to educate and nurture your prospects accordingly based on where they are in the funnel. Some prospects you need to build more rapport with before they decide to convert whereas othe…
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Why Your Website NEEDS To Be Built On WordPress
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When deciding the platform to build your website, there are plenty of options. However, you must consider; ease of use, security, the suitability of functionality, sustainability and more. We believe that using WordPress is one of the best options out there instead of custom solutions or hard coding websites. But what do you think? —————————— Make …
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How To Sustain a Loyal Fanbase and Stop People Unfollowing You
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A falling follower count can be quite disheartening, especially if you have grown an audience over time and put a lot of time and effort into producing content. Although there are lots of different reasons why people press the unfollow button, Denis & Matt have tied down some of the main reasons that people decide to press it and how you can preven…
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What Metrics Should I Track on My Website?
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Opening up your Google Analytics dashboard can be an intimidating view sometimes. But it doesn't have to be! You just need to know what to look for. Matt & Denis explain the key metrics that you need to regularly measure to ensure your website is performing as well as possible. Timestamps: 0:46 Lead to actual sales rate 1:47 Conversion rate for ind…
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What is the value of using Twitter as a marketing tool? Can you still use Twitter as a marketing tool? This week Denis & Matt discuss whether Twitter is dead or not. —————————— Make sure that you like and subscribe. If you’re interested in working with Fly High Media team then visit our website. —————————— SUBSCRIBE to our YouTube Channel: https://…
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Social Media Q&A: Automation, Organic vs Paid and more!
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11:05
Often, it is a case of not just choosing the right social media platform for your business but is social media even right for your business?Denis & Matt discuss some FAQs regarding social media in business.——————————SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE——————————Fly High Media are a UK based digital marketing ag…
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