En iyi MarTech Talk podcastleri (2024)

1
Tech, Trust & Mowers: Inside the OPE Industry with Angela Raddant 58:51

5d ago58:51

58:51

Ready to geek out on outdoor power equipment and the future of the industry? In this episode of Channel Chatter, Kevin Sabourin sits down with Angela Raddant, a 20-year veteran in the Outdoor Power Equipment (OPE) industry, to dive deep into the business of mowers, dealerships, and the customer experience. Angela shares her unique perspective on pr…

1
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead 44:49

6d ago44:49

44:49

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…

1
How Storytelling Drives Success in Channel Sales with Glenn Hansen 57:25

12d ago57:25

57:25

🎙️ In this episode of Channel Chatter, we sit down with the incredible Glenn Hansen! Kevin Sabourin chats with Glenn, a media and industry expert in the outdoor power equipment world, who’s here to share his journey from the motorcycle industry to power equipment—and why he’s fallen in love with lawnmowers and chainsaws. It’s a fun, insightful conv…

1
The Main Scoop, Episode 27: Evolving DEI Strategies in the Tech Sector 24:07

9d ago24:07

24:07

On this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Dr. Gloria Chance, founder and CEO of The Mousai Group, to discuss the current posturing of DEI initiatives across the technology industry, why diverse perspectives are key for creating non-biased AI models, and the importance of belonging and inclusivity.…

1
Oracle Memories, With Omar Tawakol 51:17

13d ago51:17

51:17

Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

1
#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

14d ago1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…

1
"Sales Masterclass: Gerhard Gschwandtner on Channel Success 📊" 56:48

19d ago56:48

56:48

🔥 In this episode of Channel Chatter, we're thrilled to host the legendary Gerhard Gschwandtner, CEO of Selling Power Inc. 🎤💼 He’s interviewed celebrity icons like George Foreman, Seth Godin, Colin Powell and Jay Leno, and his insight into the art of selling is unmatched! Kevin Sabourin dives deep into the magic behind Gerhard's philosophy on maste…

1
Ari Paparo, On The Ground In Virginia 52:55

20d ago52:55

52:55

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

1
Thinking Big with Jeffrey Hayzlett - Diving into everything from AI to Annihilation 46:20

26d ago46:20

46:20

Overview: 🎙️ In this episode of Channel Chatter, we’ve got the one and only Jeffrey Hayzlett in the house! If you don't know Jeffrey, he’s a business celebrity, bestselling author, TV & podcast host, and the CEO of C-Suite Network. 💼📚 Kevin Sabourin sits down with Jeffrey to talk about the power of leadership, the importance of company culture, and…

1
Adam Heimlich, Ad Tech Time Traveler 52:08

26d ago52:08

52:08

If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

1
#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

28d ago31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…

1
The Main Scoop, Episode 26 — Microsoft and Mainframe: Combining Platform Strengths in Hybrid IT 23:10

1M ago23:10

23:10

In this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Barry Wordell, Head and Global GTM for Sales and Strategy at Microsoft, to discuss the importance of leveraging both cloud and mainframe strengths for an effective hybrid strategy.

1
Talking Advanced Audiences With NBCU’s Alison Levin 46:23

1M ago46:23

46:23

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

1
Strategies for Successful Mainframe Modernization - Six Five Podcast / Infrastructure Matters 17:15

1M ago17:15

17:15

On this episode of the Six Five Podcast Infrastructure Matters, host Steven Dickens is joined by Astadia's Chairman and CEO Scott Silk, for a conversation on strategies for successful mainframe modernization. Astadia is at the forefront of helping organizations transition from legacy mainframe systems to modern cloud-based solutions, facilitating g…

1
An AMA With Reddit’s New VP Of Ad Product 52:36

1M ago52:36

52:36

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

1
#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

1M ago31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…

1
Enterprising Insights: Episode 35 – Fall Conference Season Preview 31:40

2M ago31:40

31:40

In this episode of Enterprising Insights, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick provides a preview of his fall conference schedule, focusing on the events he will be attending, the key items he hopes to learn, and how these developments may impact the enterprise applications market. He will then move to the Rant …

1
What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10 29:09

2M ago29:09

29:09

In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how…

1
Gopuff Goes In-House 56:36

2M ago56:36

56:36

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

1
AI Acceleration News from IBM at Hot Chips - Infrastructure Matters 18:51

2M ago18:51

18:51

On this episode of Infrastructure Matters, Steven Dickens is joined by IBM's Chris Berry, Distinguished Engineer - Processor Development, and Susan Eickhoff, Director, IBM Z Processor Development for a conversation on the latest AI acceleration innovations unveiled by IBM at the Hot Chips conference. Their discussion covers: The key features of IBM…

1
Let’s Live In A Data Democracy 56:25

2M ago56:25

56:25

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

1
Stack or Pipeline? - Infrastructure Matters - Episode 51 25:47

2M ago25:47

25:47

In episode 51 of Infrastructure Matters, hosts Steven Dickens and Camberley Bates discuss the latest developments in the data infrastructure industry, with a focus on the Future of Memory and Storage Summit (FMS). They highlight the importance of the tech stack for AI, the challenges faced by Intel, and the growing role of companies like Palantir a…

1
5G Factor: Arrcus, T-Mobile, Ericsson Boost 5G Readiness 26:28

2M ago26:28

26:28

In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review the recent key 5G-related moves made by players advancing 5G readiness consisting Arrcus landing $30 million in new investment including NVIDIA, T-Mobile launching the Partner Plus channel program at reducing 5G laptop and FWA price barriers, …

1
The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9 36:11

2M ago36:11

36:11

In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dyna…

1
The Main Scoop, Episode 25: Driving Business Value Through IT Investment Strategies 21:38

2M ago21:38

21:38

On this episode of The Main Scoop, Hosts Greg Lotko and Daniel Newman sit down with Patrick Moorhead, founder and CEO of Moor Insights & Strategy, to talk current IT investment trends across platforms and how to maximize business value through strategic investment.

1
Hyundai’s New Marketing Direction 1:03:01

2M ago1:03:01

1:03:01

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

1
#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

2M ago32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…

1
Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications 20:11

2M ago20:11

20:11

In this episode of Enterprising Insights, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the recent quarterly earnings from several enterprise application vendors and provides his take on how their results are reflective of some of the larger trends in the marketplace. Then, as always, he addresses his Rant or R…

1
Earnings Take the Talk of the Pod Intel, Kyndryl, Commvault - Infrastructure Matters, Episode 50 30:56

2M ago30:56

30:56

In episode 50 of Infrastructure Matters, Steven Dickens and Camberley Bates discuss recent earnings reports and trends in the infrastructure sector. They focus on Amazon Web Services' (AWS) impressive growth, Commvault's strong financial performance, Intel's strategic challenges and changes, and Kyndryl's turnaround efforts. The episode also highli…

1
The Move Toward Better Measurement 53:17

2M ago53:17

53:17

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

1
Krista Gets Married and Outages, Outages and more Outages - Infrastructure Matters, Episode 49 31:26

2M ago31:26

31:26

In this episode of Infrastructure Matters, hosts Camberley Bates, Steven Dickens, and Krista Case discuss various topics including Krista's recent wedding, the CrowdStrike outage, and its implications on cybersecurity, Microsoft's East Coast Azure outage, and the recent earnings reports of IBM and Google Cloud. Krista emphasizes the importance of c…

1
Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM 19:53

2M ago19:53

19:53

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Salesforce’s announcement on what it says is the world’s first LLM benchmark for CRM. He discusses the elements of the benchmark, why it’s important, and assesses whether the market will start to see other benchmarks from SaaS companies or third parties begin to come to mark…

1
The Tech CEO's Perspectives on Marketing 34:43

3M ago34:43

34:43

Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage …

1
Outsourcing Skill Gaps | DevOps Dialogues: Insights & Innovations 16:09

3M ago16:09

16:09

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Guy Currier, VP & CTO of Visible Impact at The Futurum Group and Scott King, Managing Partner at Sprinter Associates for a discussion on the impacts of outsourcing skill gaps. Our conversation covers: Challenges and complexity, tech stack issues, and the impacts of skill ga…

1
The Skeptical Technologist 54:27

3M ago54:27

54:27

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

1
#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

3M ago29:17

29:17

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…

1
Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check 22:21

3M ago22:21

22:21

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers’ use of the approach and discusses the challenges that are still facing the marke…

1
How CIOs are Managing the Cost of DevOps | DevOps Dialogues: Insights & Innovations 15:48

3M ago15:48

15:48

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Alan Shimel, CEO and President of TechStrong Group, and Stephen Foskett, President of Tech Field Day, for a discussion on impacts of how CIOs are managing the cost of DevOps. Our conversation covers: Past, present, and future applications 24% of organizations have a desire …

1
Three-Ply Vs. One-Ply Programmatic 49:36

3M ago49:36

49:36

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

1
Enterprising Insights, Episode 31 – Market Insight Report Spotlights 20:35

3M ago20:35

20:35

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses two Market Insight Reports that were recently published on FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms. He discusses the key issues within each market, pulls out key insights from the report, and discus…

1
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences 35:21

3M ago35:21

35:21

On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between mark…

1
Perspectives on VMware Transitions Plus NetApp and Druva - Infrastructure Matters, Episode 48 22:34

3M ago22:34

22:34

In this episode of Infrastructure Matters, hosts Kirsta Macomber and Camberley Bates walk through the current perspectives of VMware transitions (or not) plus announcement from NetApp on Cloud and Druva’s offerings. Key topics include: NetApp announced Blue XP Workload Factory aimed at automating and managing cloud workloads like SQL, Oracle, and S…

1
Antitrust Soul Searching 55:04

3M ago55:04

55:04

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

1
Red Hat Virtualization and AI Impacts on DevOps | DevOps Dialogues: Insights & Innovations 17:39

3M ago17:39

17:39

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Senior Director of Market Insights, Hybrid Platforms at Red Hat, Stuart Miniman, for a discussion on Red Hat Virtualization and AI Impacts on DevOps Our conversation covers: Highlights of Red Hat Summit Impacts of Virtualization and AI on the market Additions of Lightspeed …

1
5G Factor: OCI, AWS, Google Cloud Make Major Telco Moves 35:15

3M ago35:15

35:15

In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review the recent key 5G-related moves made by the hyperscale cloud providers including Google Cloud and Motorola announcing a new multi-year relationship to bring GenAI to Motorola phones, AWS works with SK Telecom to test outbound roaming across it…

1
Sports, Security AI and Infrastructure - Infrastructure Matters, Episode 47 27:46

3M ago27:46

27:46

In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber discuss developments around security, AI, and more. Key topics include: The Futurum Group’s Cybersecurity Decision Maker IQ Data Infinidat’s InfiniSafe Automated Cyber Protection IBM’s Granite Model for AI IBM’s investments in Wimbledon Investments i…

1
Mezmo Data Management, Observability, and Getting Value Out of Telemetry Data | DevOps Dialogues: Insights & Innovations 15:07

3M ago15:07

15:07

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Tucker Callaway, CEO of Mezmo, for a discussion on Mezmo Data Management, Observability, and getting real value out of telemetry data. Our conversation covers: What Mezmo Data Management is. The fact that 52% of organizations use 6 to 15 different tools in observability. Wh…

1
Opening the Mainframe Through Developer-Centric Approaches - The Main Scoop 17:55

3M ago17:55

17:55

On this episode of The Main Scoop, we are joined by Bertrand Cardinal, Director of Banking Solutions at Desjardins, for a conversation on empowering development teams through automation, unit testing, and collaboration. We discuss how applications are the keys to harnessing the power of the mainframe, making developers gatekeepers who must be empow…

1
Brand Safety Is Critical – But Don’t Overdo It 49:15

3M ago49:15

49:15

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

1
Unlocking the Power of AI in Marketing at Boomi 33:56

3M ago33:56

33:56

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automati…

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