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Welcome to But First, She Failed. Do you want to have unshakable confidence when you go into that meeting- no matter who’s in the room? Do you want to quit that job that makes you unhappy and start that dream business or go after that dream job but you’re scared of failing? Do you ever find yourself up late at night worried about whether or not you’ll ever become that boss woman you feel you’re supposed to become? Ever wonder how those wildly successful women that you look up to got to where ...