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Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers. So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me. Each e ...
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In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. …
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In this episode we chat with Motion Designer, David Urbinati, about his career and how he navigates his career by pursuing his interests in music and emerging tech. We talk about his experience with the challenging economy, and how he's positioning himself to be at the forefront of some new technologies. LINKS https://www.davidurbinati.com/ https:/…
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In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the e…
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In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highli…
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In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the impo…
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In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep custo…
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In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relati…
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In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significa…
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In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotional journey of working on significant branding projects, the importance of storytelling in branding, and the unique position of The Good Kids as a bran…
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In this conversation, Drysen Carsten speaks with Stephanie Hart Harris from Headlight about the importance of building community through virtual events in the construction tech industry. They discuss how Headlight creates a platform for ongoing professional development and networking, the role of technology in construction, and the unexpected benef…
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In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing effor…
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In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights o…
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In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the p…
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In this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in generating images and providing feedback. Josh shares his process of training chatbots and using AI image generation to create visually exciting content. …
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In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating …
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In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimpse into the world of farming and showcase the expertise of these farmers. Drysen discusses the challenges of filming a documentary about agriculture, i…
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In this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers about the different aspects of being a video or content producer. They also talk about the unique qualities of Made By Things, such as their care and …
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In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Dryse…
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Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advert…
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In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and pr…
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In this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing thought leadership, and the importance of authenticity. Jason shares his learnings from producing 40 episodes in two months and the decision to redo and …
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Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before …
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In this episode, Drysen interviews Matt Vojacek, the creative director and founder of Made By Things, about their marketing efforts. They discuss the Things By Things marketing campaign, which started as an experiment during COVID. Matt shares how they offered stop motion animation services at a lower price point and received a positive response. T…
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In this episode we chat with another fellow podcast host and business owner in the Motion Design industry, Drysen Carsten. We talk about his previous business endeavors, and what lead him into the world of motion design and podcasting. He mentions some of the lessons he's learned along the way, and shares his more authentic approach to marketing hi…
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In this episode we chat with fellow podcast host and studio owner Caroline Le. We discuss her career as a motion designer, and how she tranisitioned from being staff to freelance and forming her own business. We also touch upon her experience as a podcast host, and how it's been beneficial for personal and professional development. LINKS https://fo…
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While sitting around a bonfire at Camp MoGraph 2022, an idea was put in motion to create a podcast interviewing creative leaders about their emotional journeys during their startup years. A year later, we're celebrating the season finale of FrameOne by reflecting on the lessons that hit us the most. If you've ever wondered "How to start a motion de…
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In this episode we chat with freelance motion designer, Kyle Harter. We talk about how some bad experiences lead him to leaving the country to fully recharge and gain maximum focus on his career. He tells us about his genuine and authentic approach with networking, and how it's been very beneficial for his freelance career. LINKS Kyle's Website Kyl…
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In this episode, Drysen sits down with Kristi Wire, founder of Wire Design Company to talk about the journey of starting her studio, the importance of branding, processes, and having a good support system. If you're looking for tips to start your freelance career or studio, this is an episode to listen to.…
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On this episode of FrameOne, Joel Pilger recaps his journey from starting his studio Impossible Pictures to exiting and joining RevThink, a consulting group for studios around the world. This interview was recorded at Camp MoGraph 2023 in Denver CO. Sponsored by Hyperfocus Motion http://hyperfocusmotion.com Follow the show: http://www.frameoneshow.…
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In this episode we chat again with the founder of School of Motion, Joey Korenman. We reflect on the motion design industry over the last few years, and discuss the current state of the economy and how it's impacting business. He provides some tactics on riding out some of the slow times, and also some new tools coming onto the Mograph scene. LINKS…
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In this episode we chat with UK-based freelance motion designer Nassib El Mourabet. We chat about how he has navigated work during economic downturns, and how his resourcefulness helped create opportunities for his career. LINKS - Plunk.tv - Nassib's LinkedIn - Leigh Williamson - People Per Hour * Want to share your story? Reach out at hello@christ…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Ed Rhine, owner & executive creative director of Spillt to talk about growing a studio to be a top-tier creative company. This interview was recorded at Camp MoGraph 2023 in Denver CO. Sponsored by…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Austin Saylor, a freelancer turned freelance coach after documenting his journey through project 200K Sponsored by Hyperfocus Motion http://www.wearehyperfocused.com Follow the show: http://www.fra…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Matt Milstead & Dave Koss to talk about leaving the safety of a full-time job to start their own production company, and how striving to build a community for motion designers led to the birth of t…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Erin Sarofsky, the legendary woman behind Sarofsky to discuss everything from the importance of relationships, and investing in your team. This is an awesome interview, so buckle up! Sponsored by H…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Alex Parker, the woman behind Ladybird Animation and animator at Disney Parks to discuss everything from going freelance to landing a position with Disney. Sponsored by Hyperfocus Motion http://www…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with the co-owners of 12 Midnight, a production studio in Fort Worth Texas to learn what it takes to quickly build and scale a studio to work with huge name brands. Sponsored by Hyperfocus Motion http:/…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with the creator of Fabulous Secret Powers (You know the He-man meme!) to discuss how a passion project that went viral started "Secret Powers" a studio that creates video game trailers for clients all …
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In Episode 03, Drysen sits down with entrepreneur John Meyer to discuss the success story of Lemonly, a company that has thrived in the world of infographics. Learn how Lemonly's culture has been shaped by its unique approach to clarity…
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FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In Episode 02, Drysen Carsten sits down with photographer and branding coach Maddie Peschong to discuss the importance of finding your niche and living your brand. Follow the show: http://www.frameoneshow.com Follow Maddie: https://www.…
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Filming FrameOne's first episode had a few challenges. In addition to dodging hurricanes and tornadoes (seriously, we had to do a blog article about it) we had to work around the technical limitations of our cameras by taking a quick break every 29 minutes. During one of these breaks, we recorded an amazing conversation that was just too good to no…
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Cream is an award-winning studio in Richmond Virginia. During this hour-long interview, co-owners Amanda, Dave, and Ruth reminisce on the early days of their studio and share some of the lessons they've learned over the past decade. Follow the show: http://www.frameoneshow.com Follow Amanda Russell https://www.linkedin.com/in/amanda-russell-cream-s…
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In this episode we chat with freelance motion designer Taylor Cox about his career as a freelancer. We learn about what the last ten years of freelance has looked like for him, and what the biggest learning lessons were. He shares insights on habits that helped him be a more successful freelancer, father and husband. LINKS - Taylor's Website - Tayl…
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In this episode we chat with freelance motion designer Austin Saylor. We learn about his experience going freelance, and he shares with us what strategies he uses to be more successful with his freelance business. We also chat about his most recent career pursuit, which was labeled "Project $200k" and he shares his learnings from it. LINKS Austin's…
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In this episode we sit down and chat with the team over at Workbench. We learn about their origin story, and what business looks like in a lesser-known market like Tampa, Florida. We hear some behind the scenes info about their great tutorials, and also chat about their experience through the pandemic. LINKS Jordan's Website Articles & Interviews J…
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In this episode we sit down and chat with the team over at Workbench. We learn about their origin story, and what business looks like in a lesser-known market like Tampa, Florida. We hear some behind the scenes info about their great tutorials, and also chat about their experience through the pandemic. LINKS Workbench Website Workbench Patreon * Wa…
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In this episode we continue our chat with Chad Ashley, a very talented 3D artist, teacher, and creator of 3D tools. We chat more on the personal side, and he gives us great advice on things to consider when progressing in your career. LINKS Greyscalegorilla The Minimalists Podcast Motion Hatch Podcast feat. Beeple * Want to share your story? Reach …
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In this episode we have another exclusive chat with Chad Ashley, a very talented 3D artist, teacher, and creator of 3D tools. He shares his career progression, and his experiences that lead him to where he is today. We chat about different work environments, and what motivated him early on in his career. LINKS Greyscalegorilla The Minimalists Podca…
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In this episode we chat again with motion designer & art director Casey Latiolais about his latest career moves. He tells us about the career moves he made during the uncertain times of the global pandemic. We also talk about the contrast between different work environments, and the popular subject of corporate vs studio life. LINKS Casey's Website…
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In this episode we chat with motion designer & art director Casey Latiolais about his career. He tells us about the striking differences between working at a small boutique studio and a large corporate tech company. We touch upon how the culture varies drastically between bigger and smaller companies, and how one might navigate through the bureaucr…
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