En iyi Convergence Partnership podcastleri (2024)

1
Studio Sully: How Vendor Partnerships and Creative Vision Fuel Success in Luxury Weddings 42:43

3d ago42:43

42:43

In this episode of the Business of Luxury Weddings, we sit down with Melissa Sullivan, founder of Studio Sully, a renowned event design and production firm based in Los Angeles and New York. Melissa shares her unique journey from assistant planner to headlining her own firm—right as the pandemic hit. Tune in to hear how Melissa navigated the challe…

1
Beyond the Pitch: Crafting Value Propositions That Resonate 1:02:13

6d ago1:02:13

1:02:13

In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wi…

1
The Hidden Edge: How External Advisors Transform Sales & Marketing 52:27

13d ago52:27

52:27

In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align…

1
Colin Cowie: The Gold Standard — Lessons in Luxury, Culture, and the Pursuit of Excellence 46:09

17d ago46:09

46:09

In this captivating episode of The Business of Luxury Weddings, we’re honored to be joined by the renowned Colin Cowie, an iconic figure in the world of luxury events. With nearly 40 years of experience, Colin shares his fascinating journey from his humble beginnings with just $400 and a dream to becoming the go-to planner for Hollywood's elite. He…

1
The Fourniers: Risk, Resilience, and the Road to Luxury Wedding Success 38:45

1M ago38:45

38:45

In this episode of The Business of Luxury Weddings Podcast, we sit down with Joshua Fournier, one half of the power duo behind a flourishing luxury wedding photography brand. Coming from a medical background, Joshua and Leidy share how they transitioned from physician assistant studies to photographing weddings full-time—all while balancing the dem…

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The Power of Partnership: Aligning Sales and Marketing for Success 40:10

1M ago40:10

40:10

In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational su…

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Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy 40:26

2M ago40:26

40:26

In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discuss…

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Rosemary Hattenbach: Experience is Everything - Mastering the Art of Flawless Execution 45:56

2M ago45:56

45:56

In this episode of The Business of Luxury Weddings Podcast, James and Otto chat with Rosemary Hattenbach of Rosemary Events. Rosemary's journey started in the film industry as a line producer, where she worked with A-list directors. Now, she brings that same level of attention to detail and collaboration to luxury weddings. Rosemary shares what it …

1
Episode 8 - The Strategic Marketer: From Tactics to Triumphs 1:02:18

2M ago1:02:18

1:02:18

In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content. Key Takeaways: -Effective Database Management: Learn the importance of maintaining a clean and active d…

1
Diwan by Design: Keeping Time - Where Watches, Design and Weddings Converge 48:26

2M ago48:26

48:26

In this episode of The Business of Luxury Weddings Podcast, hosts James and Otto sit down with Sneh Diwan of Diwan by Design. Sneh opens up about her journey from studying design and merchandising at the Fashion Institute of Technology to becoming a "timekeeper" in wedding planning, where her love for watches perfectly complements her passion for c…

1
Tailored Freight Solutions Meeting Industry Demands with Precision 37:09

3M ago37:09

37:09

🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importance of vertical-specific approaches, and the impact of technology and sustainability on the industry. 🌐 Ke…

1
42 North: Together We Shine - The Beauty of Partnership and a Collaborative Spirit 50:50

3M ago50:50

50:50

On today’s episode, hosts James and Otto are joined by Britt and Francie from 42 North, a weddings and event planning business. While much of their clientele is in New England, they also plan destination weddings for clients in New York, Chicago, and LA. Britt and Francie share what a wedding planner does, comparing wedding planning to putting on a…

1
Alison Bryan Destinations: The Power of Vulnerability and Authenticity 54:04

3M ago54:04

54:04

On today’s episode, hosts James and Otto are joined by Alison and Bryan from Alison Bryan Destinations. The couple has an impressive portfolio, which includes work around the globe, including Morrocco, Spain, and Greece, Italy and Mexico, just to name a few. Many people use “experience” as a buzzword, but with Alison and Bryan, it is a fundamental …

1
Erik Clausen: From Creativity to Content: The Power of Self-Reflection and Personal Growth 44:08

3M ago44:08

44:08

As photographers and business owners, continuous growth is the name of the game. What gets in the way of this growth are the blindspots we all have. If we’re not booking the weddings we want or showing up the way we want to, curiosity and radical self-honesty are the only way to initiate the change we need. It’s really hard to assess ourselves, and…

1
Inside the Brand: Unpacking Culture and Identity 42:26

4M ago42:26

42:26

In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights on prioritizing values, focusing on core competencies, and the role of leadership in maintaining a strong …

1
Manda Worthington: How to Craft A Wedding Around Wellbeing and Happiness 47:34

4M ago47:34

47:34

Unique experiences, powerful emotions, beauty, family, love and legacy…these are some of the words planners use to describe the service they provide. It’s very rare to hear a planner talk about wellbeing and happiness being the leading drivers of what they do. At the highest level of wedding planning, the concept of caring for people can get lost i…

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Brooke Keegan: It's a Party! But it's Still a Business 48:29

4M ago48:29

48:29

Luxury weddings involve so many great things like travel, amazing experiences and glamorous events. Because all these facets are so fun and exciting, it’s easy to fall into the trap of treating the job like a hobby. In order to build something that sustains you, you have to treat it like a business. Yes, the job is fun, but it’s also our livelihood…

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Episode 5: Momentum Makers: Stories from TMSA 1:01:14

4M ago1:01:14

1:01:14

In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives atten…

1
Le Rêve Films: How to Turn One Industry Relationship Into a Lifetime of ROI 43:46

4M ago43:46

43:46

Most wedding professionals are taught to grow by way of digital marketing, but there’s something with a much higher ROI - relationship marketing. When you compare what you get out of fostering industry relationships with digital marketing, it’s not even close. The former will always win. One ad can bring in a single wedding. One industry collaborat…

1
Episode 4: Supply Chain Spotlight: Strategies & Stories 57:17

4M ago57:17

57:17

In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway. Key Insights: Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events. Digital Trends: Understanding customer language …

1
Episode 3: Converge & Convert: Uniting Sales and Marketing 43:25

4M ago43:25

43:25

In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, leading to better performance and more successful outcomes. Key Highlights: Importance of Communication: L…

1
Lea Stafford: How to Intentionally Fold Familiarity and Coziness Into a Wedding 39:59

4M ago39:59

39:59

When you work in the fast-paced, demanding world of luxury weddings, it’s easy to run on reactivity - to act first and then think later. Running on intentionality, being thoughtful first and then taking action is a completely different approach. Living by intention touches every facet of your life, and of course impacts how you run your business an…

1
Augusta Cole: Atmospheric, Tangible and Organic: How to Create An Heirloom Experience 41:43

5M ago41:43

41:43

A special event is made up of 3 types of experiences - the atmospheric, the tangible and the organic pieces of what’s happening in the moment. Wedding planners are tasked with weaving all these things together and adding connection to the recipe. When this takes place in the context of a destination - local or abroad - there also has to be a story …

1
Episode 2: Pitch Perfect -Mastering Media Relations 46:51

5M ago46:51

46:51

🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictional characters, starting with a whimsical visit to Hogwarts. 🏰 Dive deep into the art of storytelling and the transf…

1
Don't Devalue Yourself: How to Triple Your Price w/John Moler 34:55

5M ago34:55

34:55

Offer a discount, drop your rates, or put more into the package - this is what most people will do when they want to get more business. The problem is, in doing this, you’re devaluing yourself in the eyes of the client, which works against you in luxury. The secret to raising your rates is actually refining your brand and elevating your proposal wh…

1
Jack Ezon: Experience First, Location Later: The Secret to Luxury Travel 34:01

5M ago34:01

34:01

As luxury shifts from conspicuous consumption to conscious consumption, we have to change how we think about the services we provide. It’s not that people are spending less money, they are just choosing to spend smarter, and putting more meaning behind every buying choice. In the luxury travel space, crafting a great experience shouldn’t start with…

1
Market Mechanics: Fine Tuning Your Digital Strategy 42:23

6M ago42:23

42:23

🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Blythe and Jennie share invaluable insights and personal anecdotes that resonate with both seasoned podcasters and a…

1
Sofia Crokos: How to Chase Beauty, Inspiration, and Collaboration 39:30

6M ago39:30

39:30

Every human being has moments where inspiration strikes them, but not everyone will chase it. A great creative concept, collaboration, or business idea can fade because you’re scared to put it out there. Not for Sofia Crokos. She goes down every avenue of creativity from fashion and weddings to food and flowers. Her secret: manifesting, chasing bea…

1
Lindsey Morgan: Letting a Profitable Business Go For Something Better 40:18

6M ago40:18

40:18

When your successful planning business has a thriving floral arm, why would you shut it down? To make room for more creativity and collaboration! Most people wouldn’t dream of ending something that’s doing so well, but that could be keeping us from what we really want. If a business is just chugging along, it’s easier to keep going as is. Shaking t…

1
Them, Not You: How to Adapt a Better Branding Mindset 27:36

6M ago27:36

27:36

When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury. So we switched to this: focu…

1
Photographer's Edit: Creating Desire in the Mind of Your Buyer w/Nathan Holritz 1:07:01

6M ago1:07:01

1:07:01

Get to know your client and match yourself up to that. That’s the format of traditional marketing we’re taught to use. What if we could accomplish more by going about it in a completely different way? In luxury, cost isn’t the biggest factor in the decision making process - desire is. If we make people want our service, they will buy it. Creating d…

1
B&H Photo: Shifting From Cost to Want Transformed Our Business 52:45

7M ago52:45

52:45

For many photographers, weddings are a highly intimidating niche. The idea of shooting a once in a lifetime event, at the highest spectrum of emotions can be daunting. And that’s before you add a luxury component to it. Shooting that level of event and having that caliber of client comes with a lot, but the biggest thing is a shift in our own minds…

1
Alicia Fritz: Staying Grounded in the High Gravitas World of Luxury Weddings 1:00:42

8M ago1:00:42

1:00:42

At the luxury level of weddings, it’s easy to think you have to live in an epicenter city and have a ton of notoriety to succeed. The whole world has to know you if you want your business to grow. But bigger, famous and splashier isn’t the only route to visibility, success can happen without notoriety. You can thrive while being the best kept secre…

1
Jennifer Zabinski: Make Weddings Authentic To Who You're Celebrating 45:35

8M ago45:35

45:35

Creating a magical wedding is a dance of balancing contradictions. You have to saturate the senses without over-producing, steep the event with individual details that become seamless, pace a fast-moving day, and counter the emotional crescendos with much needed lulls. The planners responsible for this do multiple events a year, but they still have…

1
How to Strip Success Down to the Exceptional Essentials w/Steph Kadlicko 58:11

8M ago58:11

58:11

In this business, the biggest leaps don’t come from adding bells and whistles to our approach. They come from stripping what we do down to the clearest, most actionable and exceptional basics. Going an inch wide and a mile deep produces more profound results than going a mile wide, an inch deep. When you really think about it, we spend 10% of our t…

1
Joshua Coombes: The Powerful Ripple Effect of One Free Haircut 49:09

8M ago49:09

49:09

A simple, kind and meaningful act can have a powerful ripple effect, like giving a haircut to someone in need. Not only does it create doorways to connection. It can open up entire portals that break the typical pattern of how we interact with the community around us. Through one simple compassionate act, we can create moments that matter - moments…

1
Barbi Walters: Beyond Ballrooms: The Rise of Interior-Informed Wedding Design 52:15

8M ago52:15

52:15

Interior design and wedding design have always had a natural synergy. Inspiration from interiors has always trickled into events. Now that there’s a huge movement to make weddings feel residential, interiors aren’t just inspiring events, they are informing them. People want the big day to feel authentic, and not just like another decorated ballroom…

1
Sarah Tivel: From Formulaic to Intentional: The Beautiful Evolution of Wedding Planning 45:20

8M ago45:20

45:20

Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own. How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check. Today, there’s plenty of room for the unexpected, the whimsical and the meaningfu…

1
Wendy Jacobs Hampton: Indecisiveness is the Downfall of Luxury Events 57:48

9M ago57:48

57:48

Among the many superpowers of a luxury wedding planner, is the ability to turn 18 months of planning into a timelined, well-executed event with hundreds of moving parts. The secret: there is absolutely no room for indecisiveness. The clients hire you to guide them and make decisions. If you’re still thinking “I wonder if we should…” on the day, it’…

1
Shut Up and Listen: How to Elevate Events into Experiences w/David Beahm 56:04

9M ago56:04

56:04

Luxury is the ability to surprise, delight, anticipate, and deliver. In the wedding space, it's ultimately the difference between planning an event and creating an experience. Our clients are incredibly discerning individuals, so we have to be discerning too. The job is going above and beyond “what we have in the warehouse” to actually bring about …

1
Every Detail For a Reason: The Secret to Precise, Elevated Design w/Rishi Patel 52:46

9M ago52:46

52:46

In the realm of ultra-luxury event design, the pressure to exceed the client’s high expectations comes with the territory. Creatively speaking, it’s hard to say no to the vision, and that requires us to constantly push the boundaries of what’s possible. The work of designers is incredibly detailed and precise, and that can be a heavy energy expendi…

1
Relationships Are the Job: The Highest ROI Decision You’ll Ever Make w/Sarah Bradshaw 56:54

9M ago56:54

56:54

In an industry like wedding photography, “there are as many opinions as there are planners”. It's easy to get caught up in groupthink and herd mentality. People parrot information about running our businesses and what it takes to succeed like it’s universal truth when it’s one perspective. All information and advice is meaningless if it’s not filte…

1
Obsessive Craftsmanship, Relentless Collaboration: What Wedding Photography Means to Us 48:11

10M ago48:11

48:11

Obsessive craftsmanship, storytelling, collaboration. If we could sum up wedding photography, it would be in these 4 words. It’s not just about taking a pretty picture, and it’s definitely not just about the technical stuff. At some point focus, light, and composition become so deeply ingrained in us we have to reach for something more. We have to …

1
"Your Vision’s Safe With Me": The Number 1 Rule of Luxury Event Planning w/ Michelle Rago 50:51

10M ago50:51

50:51

“Your vision is safe with me.” That’s what a planner needs to say and deliver to their clients. When you’re at the helm of a magical moment where every detail matters, how things look isn’t your first consideration. You have to go 30,000 ft up, take what they want to see and steep it in reality, while still maintaining the magic. To do this effecti…

1
Focus On Worth, Not Work: The Secret to Quadrupling Your Rate w/Sidonie Vidal 55:51

10M ago55:51

55:51

If you’re good at the craft, raising your rates isn’t a question of skill. It’s more about doing the mindset work so you can confidently elevate how you show up in the marketplace. Your work has to be good - that’s a given, but you’ll hit a ceiling if you only focus on that. To grow our revenue, we have to raise what we think our work is worth - an…

1
Read the Room, Collaborate & Serve: What It Takes to Pull Off Seamless, Fairy Tale Experiences w/Peyton Frank 52:30

10M ago52:30

52:30

Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious. All wedding vendors are in the unique position of not …

1
Through the Lens of An Elite Planner: How to Get Your First Ultra-Luxury Wedding w/Lynn Easton 43:21

11M ago43:21

43:21

An emotion-provoking image that speaks to the planner, not a wasteful unsolicited gift. Steady, quiet persistence, not annoying pushiness. Understanding the cues that say ultra-luxury, and nothing less. That’s how you get on the radar of an elite ultra-luxury planner, and get hired again and again. In the high stakes, high-touch and high detail wor…

1
From Charging $500 per Wedding to a 7-Figure Wedding Photography Business & Our Vision for This Podcast 32:34

11M ago32:34

32:34

“If only I was just better at the craft....” If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link. The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives fe…

1
The Legacy of Lead in Buffalo 45:48

3y ago45:48

45:48

In this episode, local audio producer and artist Maria Ta shares the multidisciplinary community theater project by Ujima Company to educate their community about lead poisoning. Their Legacy of Lead production brings forward the stories of those directly impacted by lead poisoning and educates the community about how concentrated poverty adversely…

1
Building Housing & Power in Louisiana 38:31

3y ago38:31

38:31

In this episode, local audio producer Marquel Dominique interviews House of Tulip’s co-founders--Mariah Moore and Milan Nicole Sherry--about what inspired them to work for transgender and gender non-conforming housing justicein New Orleans. In the second segment, Morgan Shannon of Power Coalition for Equity and Justice and Milan Nicole Sherry share…

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