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The Long Slow SaaS Ramp Of Death - MFF023
Manage episode 36132758 series 30645
Most startups enter the world of SaaS (Software as a Service) thinking everything is going to be rainbows and gold coins falling from the sky; where you upload your final code and watch the money pour passively into your Cayman Island bank account every single month without lifting a finger.
Turns out this is NOT the case (Tim and I can both say from personal experiences). Running a SaaS product is extremely difficult, but sometimes the majority of that difficulty is self-inflicted. Common wisdom says that it should be a long, slow, painful, ardous process, but we disagree.
Tim and I will discuss a couple reasons why we believe most startups end up in the Long Slog SaaS Ramp of Death:
- Not understanding the market
- Not solving a paindful enough problem in that market
- Only using one marketing channel to reach that market
- Being passive rather than active in your marketing and sales
- Having a crappy pitch, and blaming it on your feature set
- Failing fast in a binary way
Links mentioned in the show:
- Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, Saas Ramp of Death
- Amy Hoy – Sales Safari in Action
- Patrick McKenzie – Long-Term Revenue Growth Is Harder Than Short-Term Revenue Growth
- Justin Wilcox – How I Interview Customers
Listen to the show at http://marketingforfounders.com/saas-ramp-of-death-mff023/
35 bölüm
The Long Slow SaaS Ramp Of Death - MFF023
Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing
Manage episode 36132758 series 30645
Most startups enter the world of SaaS (Software as a Service) thinking everything is going to be rainbows and gold coins falling from the sky; where you upload your final code and watch the money pour passively into your Cayman Island bank account every single month without lifting a finger.
Turns out this is NOT the case (Tim and I can both say from personal experiences). Running a SaaS product is extremely difficult, but sometimes the majority of that difficulty is self-inflicted. Common wisdom says that it should be a long, slow, painful, ardous process, but we disagree.
Tim and I will discuss a couple reasons why we believe most startups end up in the Long Slog SaaS Ramp of Death:
- Not understanding the market
- Not solving a paindful enough problem in that market
- Only using one marketing channel to reach that market
- Being passive rather than active in your marketing and sales
- Having a crappy pitch, and blaming it on your feature set
- Failing fast in a binary way
Links mentioned in the show:
- Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, Saas Ramp of Death
- Amy Hoy – Sales Safari in Action
- Patrick McKenzie – Long-Term Revenue Growth Is Harder Than Short-Term Revenue Growth
- Justin Wilcox – How I Interview Customers
Listen to the show at http://marketingforfounders.com/saas-ramp-of-death-mff023/
35 bölüm
Tüm bölümler
×1 Good Money Bad Money - MFF034 39:17
1 Apps, Advertising, and Celebrities - MFF033 41:13
1 Losing Focus and Shiny Object Syndrome - MFF032 37:55
1 Surviving Product Launch Mistakes - MFF031 38:47
1 What Kind Of Minimum Viable Product Are You Building? - MFF030 50:49
1 Identify The Profitable Byproducts Hidden In Your Business - MFF029 32:23
1 MFF028 - Are Online To Offline Businesses Doomed To Fail? 42:08
1 MFF027 - Understanding The Entrepreneurial Mind 39:55
1 MFF026 - Sales Funnels: Find 'em , Fix 'em, And Fill 'em 45:31
1 MFF025 - Turn Podcasting Into A Marketing Machine 44:17
1 MFF024 - Should You Fall In Love With Your Idea? 39:25
1 The Long Slow SaaS Ramp Of Death - MFF023 47:25
1 Money Making Marketing Metrics - MFF022 53:37
1 Building Profitable Lists And How To Convert Them Into Sales – MFF021 45:01
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