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Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies
Manage episode 450098980 series 3296897
On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles:
- They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say.
- When interviewing, they communicate their experience with this structure: strategy + example + numbers.
- Once in the new CMO role, they realize that no matter what their background is, they have to deliver on their demand gen goals or risk losing their job.
- They have a perspective on AI and know how they will organize their teams and define roles differently for AI-supported marketing.
- They create a "flywheel of credibility."
- They take the time they need to form an assessment – "it'll be the only time in your tenure when you are afforded the luxury of time."
- They follow the "Diagnose, Don't Delude" approach – identifying and surfacing problems rather than sweeping problems under the rug.
- They swiftly make the org changes they need to make: "If you are not successful because the people below you are not strong, you have no one to blame but yourself for not making the changes you know you need to make."
00:00 Welcome to The Get: Season Overview
00:47 Introducing Gary Survis: Insights from an Operating Partner
01:37 De-risking the CMO Hiring Process
02:10 Common Pitfalls in Recruiting Marketing Leaders
05:01 Balancing Strategy and Execution in Marketing
11:00 Key Traits of Successful Marketing Leaders
13:19 The Importance of Curiosity in Leadership
17:15 AI in Marketing: What to Look for in a CMO
19:36 Early Steps for a New CMO
21:41 The Role of AI in Organizational Structure
22:34 Setting and Achieving Goals
24:25 Challenges in Coaching CMOs
26:53 Reflections on Past Marketing Roles
28:56 Marketing Under the CRO: A Controversial Trend
31:13 Conclusion and Final Thoughts
The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is The Race to Reduce Risk in CMO Recruiting.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by the team at Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
48 bölüm
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Manage episode 450098980 series 3296897
On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles:
- They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say.
- When interviewing, they communicate their experience with this structure: strategy + example + numbers.
- Once in the new CMO role, they realize that no matter what their background is, they have to deliver on their demand gen goals or risk losing their job.
- They have a perspective on AI and know how they will organize their teams and define roles differently for AI-supported marketing.
- They create a "flywheel of credibility."
- They take the time they need to form an assessment – "it'll be the only time in your tenure when you are afforded the luxury of time."
- They follow the "Diagnose, Don't Delude" approach – identifying and surfacing problems rather than sweeping problems under the rug.
- They swiftly make the org changes they need to make: "If you are not successful because the people below you are not strong, you have no one to blame but yourself for not making the changes you know you need to make."
00:00 Welcome to The Get: Season Overview
00:47 Introducing Gary Survis: Insights from an Operating Partner
01:37 De-risking the CMO Hiring Process
02:10 Common Pitfalls in Recruiting Marketing Leaders
05:01 Balancing Strategy and Execution in Marketing
11:00 Key Traits of Successful Marketing Leaders
13:19 The Importance of Curiosity in Leadership
17:15 AI in Marketing: What to Look for in a CMO
19:36 Early Steps for a New CMO
21:41 The Role of AI in Organizational Structure
22:34 Setting and Achieving Goals
24:25 Challenges in Coaching CMOs
26:53 Reflections on Past Marketing Roles
28:56 Marketing Under the CRO: A Controversial Trend
31:13 Conclusion and Final Thoughts
The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is The Race to Reduce Risk in CMO Recruiting.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by the team at Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
48 bölüm
Tüm bölümler
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1 The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get 26:18
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1 Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 32:47
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1 What CEOs Fear Most When Hiring CMOs 34:23
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1 What Veteran CMOs Know That First-Timers Don't 44:22
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1 Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 34:45
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1 Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 36:58
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1 CMO Secrets to Maximize Recruiter & Network Relationships 41:59
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1 Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out 28:28
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1 The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get) 30:44
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1 How To Be The CMO Who Gets Tapped For Board Seats 35:58
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1 Building a Win-Win Relationship With Your Board 33:28
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1 How To Wow Your Board Members… Even The Ones That Don't Get Marketing 37:14
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1 How The Best CMOs Connect With Investors: The Power of Partnership 34:25
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1 How To Avoid Guesswork And Embarrassment When Interacting with Your Board 28:45
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1 The Savvy CMO's Guide to Upgrading the Dialogue with the Board 31:27
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1 How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons 18:38
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1 Upgrading From Incremental Growth to Transformational Growth 31:16
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1 How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality 33:53
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1 How to Inject Discomfort Into Your Scale Journey 35:38
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1 How To Transform Marketing WITH Your Company, Not TO Your Company 39:28
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1 A SaaS CMO’s Formula for Successful Scaling 35:58
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1 Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey 39:47
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1 How The Best CMOs Seize Control of Strategic Planning 34:58
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1 Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs 34:41
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1 Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing 36:14
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1 When Love is a (Real) Company Value 30:10
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1 Building Great SaaS Marketing Teams Without Compromising on Diversity 30:41
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1 B2B SaaS Marketing Trends 2021 27:46
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1 Building Strategy, Culture and Diversity with a Global SaaS Marketing Team 32:01
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1 How To Make Culture a First-Class Citizen as a B2B SaaS CMO 31:42
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1 How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS 30:44
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1 The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs Fractional CMO Special: Part 3 15:15
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1 The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2 19:33
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1 Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1 22:03
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1 Building Marketing Teams in Troubled Times 22:34
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1 How to Hire Your First Chief Marketing Officer (CMO) 25:59
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1 Why I’m not a ‘Growth Marketer’ 20:29
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1 The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer 23:50
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1 What Private Equity (PE) Investors want from Marketing Leaders 25:31
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1 How CMO Candidates Choose CEOs 23:32
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1 How B2B SaaS CMOs Should Build their Marketing Teams 27:45
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1 How CEOs can find CMOs who can lead Growth 25:12
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1 How to Find Marketing Talent for Hyper-Growth SaaS Companies 30:26
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1 What are the Qualities of a Great Chief Marketing Officer 28:43
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1 B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel 23:41
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