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On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles:
00:47 Introducing Gary Survis: Insights from an Operating Partner
01:37 De-risking the CMO Hiring Process
02:10 Common Pitfalls in Recruiting Marketing Leaders
05:01 Balancing Strategy and Execution in Marketing
11:00 Key Traits of Successful Marketing Leaders
13:19 The Importance of Curiosity in Leadership
17:15 AI in Marketing: What to Look for in a CMO
19:36 Early Steps for a New CMO
21:41 The Role of AI in Organizational Structure
22:34 Setting and Achieving Goals
24:25 Challenges in Coaching CMOs
26:53 Reflections on Past Marketing Roles
28:56 Marketing Under the CRO: A Controversial Trend
31:13 Conclusion and Final Thoughts
The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is The Race to Reduce Risk in CMO Recruiting.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by the team at Simpler Media Productions.
48 bölüm
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles:
00:47 Introducing Gary Survis: Insights from an Operating Partner
01:37 De-risking the CMO Hiring Process
02:10 Common Pitfalls in Recruiting Marketing Leaders
05:01 Balancing Strategy and Execution in Marketing
11:00 Key Traits of Successful Marketing Leaders
13:19 The Importance of Curiosity in Leadership
17:15 AI in Marketing: What to Look for in a CMO
19:36 Early Steps for a New CMO
21:41 The Role of AI in Organizational Structure
22:34 Setting and Achieving Goals
24:25 Challenges in Coaching CMOs
26:53 Reflections on Past Marketing Roles
28:56 Marketing Under the CRO: A Controversial Trend
31:13 Conclusion and Final Thoughts
The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is The Race to Reduce Risk in CMO Recruiting.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by the team at Simpler Media Productions.
48 bölüm
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