Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

2 gün önce1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

1 yıl önce 32:47

MP3•Bölüm sayfası

They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say.
When interviewing, they communicate their experience with this structure: strategy + example + numbers.
Once in the new CMO role, they realize that no matter what their background is, they have to deliver on their demand gen goals or risk losing their job.
They have a perspective on AI and know how they will organize their teams and define roles differently for AI-supported marketing.
They create a "flywheel of credibility."
They take the time they need to form an assessment – "it'll be the only time in your tenure when you are afforded the luxury of time."
They follow the "Diagnose, Don't Delude" approach – identifying and surfacing problems rather than sweeping problems under the rug.
They swiftly make the org changes they need to make: "If you are not successful because the people below you are not strong, you have no one to blame but yourself for not making the changes you know you need to make."

00:00 Welcome to The Get: Season Overview

00:47 Introducing Gary Survis: Insights from an Operating Partner

01:37 De-risking the CMO Hiring Process

02:10 Common Pitfalls in Recruiting Marketing Leaders

05:01 Balancing Strategy and Execution in Marketing

11:00 Key Traits of Successful Marketing Leaders

13:19 The Importance of Curiosity in Leadership

17:15 AI in Marketing: What to Look for in a CMO

19:36 Early Steps for a New CMO

21:41 The Role of AI in Organizational Structure

22:34 Setting and Achieving Goals

24:25 Challenges in Coaching CMOs

26:53 Reflections on Past Marketing Roles

28:56 Marketing Under the CRO: A Controversial Trend

31:13 Conclusion and Final Thoughts

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

48 bölüm

#B2B SaaS

Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say.
When interviewing, they communicate their experience with this structure: strategy + example + numbers.
Once in the new CMO role, they realize that no matter what their background is, they have to deliver on their demand gen goals or risk losing their job.
They have a perspective on AI and know how they will organize their teams and define roles differently for AI-supported marketing.
They create a "flywheel of credibility."
They take the time they need to form an assessment – "it'll be the only time in your tenure when you are afforded the luxury of time."
They follow the "Diagnose, Don't Delude" approach – identifying and surfacing problems rather than sweeping problems under the rug.
They swiftly make the org changes they need to make: "If you are not successful because the people below you are not strong, you have no one to blame but yourself for not making the changes you know you need to make."

00:00 Welcome to The Get: Season Overview

00:47 Introducing Gary Survis: Insights from an Operating Partner

01:37 De-risking the CMO Hiring Process

02:10 Common Pitfalls in Recruiting Marketing Leaders

05:01 Balancing Strategy and Execution in Marketing

11:00 Key Traits of Successful Marketing Leaders

13:19 The Importance of Curiosity in Leadership

17:15 AI in Marketing: What to Look for in a CMO

19:36 Early Steps for a New CMO

21:41 The Role of AI in Organizational Structure

22:34 Setting and Achieving Goals

24:25 Challenges in Coaching CMOs

26:53 Reflections on Past Marketing Roles

28:56 Marketing Under the CRO: A Controversial Trend

31:13 Conclusion and Final Thoughts

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

48 bölüm

#B2B SaaS

Tüm bölümler

1
The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get 26:18

11 weeks önce26:18

26:18

In this episode of The Get , we highlight key insights from this season of The Get , which is all about the race to reduce risk in CMO recruiting. Host Erica Seidel and her guests delve into the intricacies of how CEOs and CMOs at B2B SaaS companies can make more-informed decisions before saying yes to each other. Whether you’re hiring a CMO or looking to step into a new CMO role, you will learn a lot from these takeaways, which range from the practical to the provocative. We discuss the challenges, fears, and risks that CEOs and investors faces when recruiting a CMO. For instance, they often worry about hiring CMOs who either misalign with the company’s growth stage or struggle to get to the right blend of short-term wins and longer-term impact. We discuss how to mitigate those risks, such as by co-creating the roles and managing expectations about timelines for marketing results. Then we turn to the candidate side: What risks and red flags do CMO candidates perceive when evaluating CMO roles, and how can candidates reduce these risks? We discuss red flags such as unclear product-market fit, inadequate resources, and misaligned leadership dynamics. We cover several practical strategies for ensuring a good match and getting off to a successful start in a new CMO role. A huge thank you to the guests this season: Andrea Kayal , CRO at Help Scout Tracy Eiler , CMO of OpenSesame James Lamberti , Head of Go-to-Market for Georgian Melissa Sargeant , CMO at Lumaverse Norman Guadagno , former CMO at Mimecast Peter Mahoney , Chief Commercial Officer at GoTo Gary Survis , Operating Partner with Insight Partners 00:00 Introduction to The Get 00:52 Understanding the High Stakes of the CMO Role 03:37 De-risking CMO Recruiting 07:53 Red Flags for CMO Candidates 10:16 Mitigating Risks as a CMO Candidate 18:53 Maximizing Success in a New CMO Role 23:26 Conclusion and Final Thoughts The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 32:47

15 weeks önce32:47

32:47

On today’s episode, Erica talks with Gary Survis , an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say. When interviewing, they communicate their experience with this structure: strategy + example + numbers. Once in the new CMO role, they realize that no matter what their background is, they have to deliver on their demand gen goals or risk losing their job. They have a perspective on AI and know how they will organize their teams and define roles differently for AI-supported marketing. They create a "flywheel of credibility." They take the time they need to form an assessment – "it'll be the only time in your tenure when you are afforded the luxury of time." They follow the "Diagnose, Don't Delude" approach – identifying and surfacing problems rather than sweeping problems under the rug. They swiftly make the org changes they need to make: "If you are not successful because the people below you are not strong, you have no one to blame but yourself for not making the changes you know you need to make." 00:00 Welcome to The Get: Season Overview 00:47 Introducing Gary Survis: Insights from an Operating Partner 01:37 De-risking the CMO Hiring Process 02:10 Common Pitfalls in Recruiting Marketing Leaders 05:01 Balancing Strategy and Execution in Marketing 11:00 Key Traits of Successful Marketing Leaders 13:19 The Importance of Curiosity in Leadership 17:15 AI in Marketing: What to Look for in a CMO 19:36 Early Steps for a New CMO 21:41 The Role of AI in Organizational Structure 22:34 Setting and Achieving Goals 24:25 Challenges in Coaching CMOs 26:53 Reflections on Past Marketing Roles 28:56 Marketing Under the CRO: A Controversial Trend 31:13 Conclusion and Final Thoughts The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
What CEOs Fear Most When Hiring CMOs 34:23

17 weeks önce34:23

34:23

In this episode of The Get , host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney , Chief Commercial Officer at GoTo and author of The Next CMO . Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer. He offers practical advice on organizational structure, fostering CEO-CMO trust, and managing expectations. You’ll learn about: The complexities and fears that CEOs face when hiring CMOs Distinctions between roles such as Chief Commercial Officer and Chief Revenue Officer How "everyone at the C-level thinks they understand marketing but at the same time fears that they don't understand it" The skills required to succeed in a small versus a big company as a CMO The wisdom of spending some of your career outside of marketing…. even if it is a sideways move Strategies for candidates to effectively communicate their impact during the hiring process Advice for rising CMOs 00:00 Introduction: The Hardest C-Level Role to Hire 00:41 Welcome to The Get: Reducing Risk in CMO Recruitment 01:14 Meet Peter Mahoney: A Journey from CMO to CCO 01:59 Understanding the Chief Commercial Officer Role 06:20 The Fears and Risks in Hiring a CMO 10:01 The Perfect Fit: Balancing Experience and Potential 13:19 Stage Experience: Scaling Up and Complexity 16:33 Embracing Flexibility and Depth in Marketing Roles 17:10 Navigating Revenue and Complexity in Marketing 17:57 Understanding Marketing Maturity and Budget Constraints 19:15 The Evolving Technical Landscape of Marketing 20:03 Effective Leadership and Strategy Alignment 23:17 Addressing CMO Candidate Concerns 24:41 Key Interview Insights for CMO Candidates 27:34 Advice for Aspiring CMOs 30:01 Career Growth and Risk Management 32:24 Conclusion and Final Thoughts The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Is the Candidate with the Perfect Scale-up Experience Actually a Risk? 4:58

22 weeks önce4:58

4:58

In this episode of The Get , host Erica Seidel explores the theme of managing risk in CMO recruitment, specifically cautioning against over-relying on a candidate's experience with a particular scale journey. Erica discusses the potential misconceptions and pitfalls when hiring marketing leaders based on their previous successes in scaling companies. While such experience can be beneficial, she warns that it doesn't necessarily guarantee the same outcome in different contexts. Listeners are encouraged to delve deeper into how these candidates contributed to their past successes. The episode underscores the importance of aligning expectations and understanding the nuances of each candidate's experience for a better hiring decision. 00:00 Welcome to The Get 00:16 Listener Feedback and Mid-Season Break 00:34 The Risk of Trusting Scale Journeys 01:25 Benefits of Scale Experience 02:26 Potential Pitfalls of Scale Experience 03:40 Conclusion and Final Thoughts 04:02 About The Get and Erica Seidel The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
What Veteran CMOs Know That First-Timers Don't 44:22

24 weeks önce44:22

44:22

A good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of caution' that CMOs often go through, from being open-minded early on in their careers, to being able to recognize risky situations once they have more marketing leadership experience, to being more risk-averse and attuned to the 'warts' of a role once they have significantly more experience than other marketing leaders. In this episode of The Get , host Erica Seidel discusses the complexities of hiring CMOs in B2B SaaS companies. The conversation explores the importance of the right type of marketing leader for different phases of a company's evolution, the vital role of clear communication between CEOs and CMOs, and how CMOs can balance producing value in year 1 with delivering longer-term value beyond year one. She is joined by Norman Guadagno , a seasoned CMO who has led marketing at Mimecast, Acoustic, and Carbonite, and who shares his experience as a CMO and CEO. Norman illustrates how experience as a marketing leader shapes a CMO's risk awareness and decision-making process. You'll learn about: The 'arc of caution' in career progression Interaction between CMOs and CEOs - the role of a CMO can significantly vary depending on the company's stage of growth and the right marketing leader at one stage may not be the right one at a different stage How to embrace the duality of delivering on short-term demand capture with longer-term brand building, and how to set expectations for longer-term impacts with the CEO and other C-suite leaders How 50% of the CMO role has nothing to do with marketing Managing timeframes - first-time CMOs may be overly optimistic about how long it takes to implement change, while seasoned CMOs understand realistic timeframes for results Evolving dynamics in the C-Suite - "not every company needs a CMO" How sometimes less is more with interview questions - start simple and give the candidate room to expand on what’s important to them This episode provides valuable insights for both CMOs and CEOs seeking to make informed hiring decisions. 00:00 Introduction to The Get 00:16 The Journey from CMO to CEO 01:14 Introducing Norman Guadagno 02:13 Advice for Aspiring CMOs 04:43 Navigating Company Culture and Change 05:21 The Dynamics of Executive Change 13:51 Balancing Short-Term and Long-Term Goals 22:07 The Role of the CMO in Business Strategy 25:33 Embracing Unique Skills and Roles 26:19 Ego and Humility in Career Progression 27:25 The CEO's Perspective on Hiring a CMO 31:00 Demonstrating Commitment to Marketing 35:25 Navigating Career Trauma and Transparency 40:49 Insights on Interviewing and Hiring 45:51 Final Thoughts and Reflections The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 34:45

26 weeks önce34:45

34:45

In this episode of The Get , host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution to it, and falling prey to confirmation bias, to name a few. She shares tips for making strong, informed hiring and career decisions. The episode includes a deep dive with guest Melissa Sargeant , a seasoned CMO, on her experiences and strategies for doing due diligence and reducing risk when hiring and getting hired. This episode is loaded with practical advice for both hiring managers and candidates looking to make better career decisions. 00:00 The Three Pillars of a Successful Career 00:20 Welcome to The Get! 00:44 Understanding Decision-Making in Recruiting 01:48 Common Flaws in Decision-Making 04:44 Introducing Melissa Sargeant: Insights from a Seasoned CMO 05:20 Melissa Sargeant on Reducing Risk in the Recruiting Process 07:11 Maybe the company used to have product market fit, but now it doesn't 9:16 Doing mutual due diligence 12:14 The 2 key questions to ask in an interview to suss out organizational dynamics 19:15 'Your gut is your truth' and other ways to suss out red flags 25:06 Building Trust and Transparency as a New CMO… and avoiding making decisions for 30 days 25:30 'CMO roles are really revenue rescue missions' 33:29 Final Thoughts and Key Takeaways The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 36:58

28 weeks önce36:58

36:58

The best CEO/CMO matches are ones where, BEFORE day 1, both sides collaboratively, intentionally, and explicitly surface the challenges they will face together and how they will overcome them together. That's not as easy as it sounds, though! In this episode of The Get , host Erica Seidel dives into the complexities of hiring CMOs in B2B SaaS companies. Drawing from her 13 years of experience in recruiting marketing leaders, Erica discusses the high risks and challenges faced by CEOs and investors during this process. She is joined by James Lamberti , Head of Go-to-Market for Georgian, who shares his extensive experience in hiring and getting hired as a CMO. You'll learn about: A method for collaborative de-risking between the CEO and CMO How one of the most important functions of the interview is to sketch out the company's GTM framework and identify any misalignment in GTM strategy.… because the more the company is clear on their GTM strategy, the more effective the CMO will be How to diagnose in the interview process when product-market fit is loosely held or when the market is defined too broadly The 'homework' that top CMO candidates will do ahead of their first meeting with a CEO, including defining their 'Ideal CEO Profile' and how to add value to that person How to identify and skirt typical threats to marketing being successful, including 'silver bullet expectations,' 'new day/new strategy' situations, under or over-hiring for the stage, and mis-selling the CMO opportunity What CEOs are likely to ask CMO candidates about AI This episode is packed with valuable insights for both hiring leaders and candidates looking to navigate the high-stakes world of CMO recruitment. 00:00 Introduction: The Challenge of Hiring a CMO 01:20 Understanding the Risks in Hiring a CMO 03:25 Tips for CEOs and Investors on Hiring a CMO 04:50 Guest Introduction: James Lamberti 06:22 James Lamberti's Framework for Diagnosing a Role 17:25 Balancing Efficiency and Thoroughness in Interviews 22:57 The Importance of Customer Love and Rev Ops 25:53 Challenges and Red Flags in the Hiring Process 30:33 The Role of AI in Marketing Leadership 33:21 Favorite Interview Questions for Marketing Leaders 35:53 Conclusion and Next Episode Teaser The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
CMO Secrets to Maximize Recruiter & Network Relationships 41:59

30 weeks önce41:59

41:59

In this episode of The Get , host Erica Seidel delves into what it takes to excel at networking and effectively work with recruiters, exploring programmatic ways to engage with professional networks. Erica discusses the best questions candidates ask recruiters and the importance of developing a personal Board of Advisors. She also explains the role of executive search professionals, differentiating them from career coaches and therapists. Special guest Tracy Eiler , CMO of OpenSesame , discusses her recent experience evaluating marketing leadership opportunities, how today's recruiting climate is unique, the fast-paced pressure-testing playbook she uses to assess roles, and red flags to watch out for. Tracy shares how CEOs can demonstrate their support for marketing, tips for collaborating with recruiters, and how CMO candidates can make a strong impression. The discussion extends to the complexities of career trauma, confidence, and the right level of transparency when delivering your 'career story.' Tracy also emphasizes continuous relationship building within one's network and the importance of having a well-prepared personal narrative. 00:00 Introduction to Networking and Recruiters 00:35 Welcome to The Get with Erica Seidel 01:06 Tips for Working with Executive Recruiters 04:09 Introducing Tracy Eiler 05:02 Tracy Eiler's Journey and Insights 08:57 Pressure Testing a Role 12:47 Evaluating CEOs and Red Flags 17:53 Tracy's First CMO Job and Lessons Learned 20:54 Collaborating with Recruiters 22:24 Navigating Recruiter Relationships 22:50 The Role of Feedback in Shaping Searches 26:24 The Importance of Networking 30:10 Building and Maintaining Meaningful Connections 33:25 Career Trauma and Vulnerability 38:01 Final Thoughts and Key Takeaways The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out 28:28

32 weeks önce28:28

28:28

Welcome back to The Get ! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired. In this first episode, host Erica Seidel shares: How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward wholeheartedly How to make efficient use of interviews despite time and access being limited The top questions CMO candidates ask, from culture and cap tables to What the best CMO candidates do during the recruiting process (not just during interviews, but more broadly) to show up as peers, demonstrate their 'altitude,' surface important insights, and mitigate risk The episode includes a deep dive with guest Andrea Kayal , CRO at Help Scout and former CMO. Andrea and Erica discuss: When it makes sense for a marketing leader to report to a CRO rather than the CEO… and why CMOs can make great CROs The key questions Andrea asks when evaluating a role Key metrics that Andrea recommends looking at to evaluate the health of the business How to balance efficiency and thoroughness when vetting a role The all-important piece of vetting cultural fit You can read Andrea’s article on interviewing companies here . 00:00 Introduction: The CMO Dilemma 00:42 The Importance of Mitigating Risk 01:23 What Top CMOs Look for Before Saying Yes 02:54 Key Questions CMO Candidates Should Ask 04:02 Beyond Questions: Actions of Top CMO Candidates 06:14 Introducing Andrea Kayal: Insights from a CMO and CRO 08:10 Evaluating the Role of CROs and CMOs 13:27 Top Criteria for CMOs Before Accepting a Role 23:58 Final Thoughts and Conclusion The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is The Race to Reduce Risk in CMO Recruiting. The Get ’s host is Erica Seidel, who runs The Connective Good , an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by the team at Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get) 30:44

2 years önce30:44

30:44

Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. This episode serves as an executive summary of the learnings from our fifth season, which has focused on the CMO and Board relationship. We cover: What do Board members want in a SaaS CMO? And how can you ace your interview with a Board member? Board meetings: How can you land on your feet once you are inside the Boardroom? How do you build a strong dialogue with the Board OUTSIDE of Board meetings? Serving on Boards: How can you become the CMO who gets tapped for Board seats? I designed this season to be a guide for how to upgrade from one-way reporting to the Board to a two-way dialogue. With that ongoing dialogue and collaboration, both in and out of the Boardroom, both sides will learn more, and the business is more likely to be successful. A huge thank you to the guests this season, who ranged from B2B SaaS marketing leaders, CMOs who have become Board members, and Board members/investors who are involved in hiring CMOs: Elana Anderson Kelly Ford Buckley Allison Dancy Evan DeCorte Jennifer Pockell Dimas Chris Fountain Sandra Lopez Madeline O’Phelan Please tune in to each of their episodes. And, check out the episodes from the previous four seasons. Last season, for instance, we covered ‘Solving for the Scale Journey in B2B SaaS.’ To stay in the know for our next season, please keep following the show in your preferred podcast listening app. Key Links https://www.linkedin.com/in/ericaseidel/ https://theconnectivegood.com/ https://thegetpodcast.com/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS: How can that relationship go from fraught to functional and even to fantastic? The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
How To Be The CMO Who Gets Tapped For Board Seats 35:58

2 years önce35:58

35:58

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance. We discuss: How to translate marketing-speak into language that CFOs and Board members can understand How to work with Board members who think they know more about marketing than they actually do How to manage expectations with Boards about how long things take in marketing and educate along the way, understanding that "it's hard to educate someone in 30 minutes" How to prepare for Board service – and knowing when to say no to a Board opportunity How interviewing for a Board seat is different from interviewing for a CMO spot Key Links https://www.linkedin.com/in/lopezsandra/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Building a Win-Win Relationship With Your Board 33:28

2 years önce33:28

33:28

A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies. Learn about: How to move from broadcasting to your board to incorporating them into your marketing initiatives How Board members can add value to you through special executive events and advisory sessions How you can discuss brand initiatives with the Board in an interactive and impactful way… even if the topic is short on numbers How to interview successfully with the Board for a CMO role When and how to prepare for serving on a Board yourself… and how to find your 'hook' Key Links https://www.linkedin.com/in/eranderson/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
How To Wow Your Board Members… Even The Ones That Don't Get Marketing 37:14

2 years önce37:14

37:14

Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the Board How Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing terms with shaking heads (hint: brand!) The importance of Board posture and how marketing and sales can support each other during Board interactions How a marketing maturity matrix can be useful to show the Board Allison Dancy is a veteran CMO who most recently was CMO for Kibo in the e-commerce space. Madeline O'Phelan is VP of Marketing at Verity, the SaaS fintech company. Key Links https://www.linkedin.com/in/allisondancy/ https://www.linkedin.com/in/madeline-o-phelan-97290111/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
How The Best CMOs Connect With Investors: The Power of Partnership 34:25

2 years önce34:25

34:25

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member. You'll hear about: How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for it How to translate marketing-speak into investor-speak How to set yourself up for a successful standing with the Board from the interview process onward: "Invest in the relationship before you even accept the job so you are on the same page for expectations." How to react when a Board member suggests a marketing direction that feels like a firedrill Why asking how Board meeting prep could be shorter is 'the wrong question to ask' A simple framing that will help as you prep your board meetings Key Links https://www.linkedin.com/in/jenpd/ www.telarus.com https://www.linkedin.com/in/evan-decorte-8086029 www.colcap.com ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
How To Avoid Guesswork And Embarrassment When Interacting with Your Board 28:45

2 years önce28:45

28:45

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom. You'll hear about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO) How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the Board How the best marketing leaders provide a 'heads up display' for the business How psychological factors can get in the way when CMOs interact with their Boards How you can evolve from seeing your Board members as gatekeepers to seeing them as resources How you can stand out when you interview with a Board member for a CMO job Why it's important to focus on key results… not the time that went into those key results Key Links https://www.linkedin.com/in/fountainchristopher/ https://frontiergrowth.com/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get ’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com . You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com . The Get is produced by Evo Terra and Simpler Media Productions . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Hızlı referans rehberi

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS « »
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies