Looks like the publisher may have taken this series offline or changed its URL. Please contact support if you believe it should be working, the feed URL is invalid, or you have any other concerns about it.
Player FM uygulamasıyla çevrimdışı Player FM !
Ep. 15: Roku: The Power of Data and Transparency in CTV
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 10, 2024 13:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 444528314 series 3490185
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered powerhouse. With nearly two decades of experience, Roku has effectively shifted from manufacturing streaming dongles and sticks to offering Roku-branded TVs, significantly enhancing consumer experience and driving major ad innovations.
The conversation covers essential acronyms in the CTV industry: FAST (Free Ad-Supported Streaming TV), AVOD (Ad-Supported Video on Demand), SVOD (Subscription Video on Demand), and MVPD (Virtual Multichannel Video Programming Distributor). F explains Roku’s advancements in shoppable media, which integrate advertising seamlessly into user experiences using collected user data to facilitate low-friction transactions. The episode also explores the broader scope of content discovery, highlighting Roku's curated content zones aimed at reducing the time users spend searching for shows and movies, thereby improving overall user satisfaction.
In terms of advertising trends and opportunities, Fisher and the hosts discuss the transition traditional broadcasters must undergo to adapt to streaming. They highlight the significance of first-party data in driving successful ad campaigns on streaming platforms, mirroring the data-driven approaches seen on social media. Innovations like Roku's "Action Ads" enable users to make purchases directly via their remotes, enhancing the interactive ad experience. The episode concludes by emphasizing the importance of transparency in advertising, effective content partnerships, and forward-looking predictions for CTV’s role in the future of digital marketing.
18 bölüm
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 10, 2024 13:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 444528314 series 3490185
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered powerhouse. With nearly two decades of experience, Roku has effectively shifted from manufacturing streaming dongles and sticks to offering Roku-branded TVs, significantly enhancing consumer experience and driving major ad innovations.
The conversation covers essential acronyms in the CTV industry: FAST (Free Ad-Supported Streaming TV), AVOD (Ad-Supported Video on Demand), SVOD (Subscription Video on Demand), and MVPD (Virtual Multichannel Video Programming Distributor). F explains Roku’s advancements in shoppable media, which integrate advertising seamlessly into user experiences using collected user data to facilitate low-friction transactions. The episode also explores the broader scope of content discovery, highlighting Roku's curated content zones aimed at reducing the time users spend searching for shows and movies, thereby improving overall user satisfaction.
In terms of advertising trends and opportunities, Fisher and the hosts discuss the transition traditional broadcasters must undergo to adapt to streaming. They highlight the significance of first-party data in driving successful ad campaigns on streaming platforms, mirroring the data-driven approaches seen on social media. Innovations like Roku's "Action Ads" enable users to make purchases directly via their remotes, enhancing the interactive ad experience. The episode concludes by emphasizing the importance of transparency in advertising, effective content partnerships, and forward-looking predictions for CTV’s role in the future of digital marketing.
18 bölüm
Tüm bölümler
×1 What’s Next for SSPs: Technology, Sustainability, and Privacy 34:29
1 Ep. 16: How Publishers Can Maximize Monetization with AI 29:05
1 Ep. 15: Roku: The Power of Data and Transparency in CTV 36:14
1 Ep. 14: How Publishers Can Evolve into Data-Driven Organizations 32:27
1 Ep. 13: The Role of DSPs in the Future of CTV Advertising 35:50
1 Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12
1 Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens 31:46
1 Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson 44:10
1 Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli 31:49
1 Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted 27:41
1 Ep. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & Associates 38:18
1 Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO 34:27
1 Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr 28:15
1 Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi 29:13
1 Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara 28:32
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.