Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon

Embedded Executive Podcast

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İçerik Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

1 yıl önce 13:06

MP3•Bölüm sayfası

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point.
To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast.

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Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon

Embedded Executive Podcast

published 1 yıl önce

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MP3•Bölüm sayfası

299 bölüm

Tüm bölümler

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Embedded Executive: Develop an ASIC For Far Less Than $100K | Efabless 12:46

5 gün önce12:46

12:46

Common knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be able to get folks started for far less than $100k. I needed to understand how this is possible, so I invited Michael Wishart, the CEO and co-founder of Efabless, to explain how it works on this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices.…

1
Embedded Executive: Simplify Designing Edge-Based AI | ClearBlade 13:55

12 gün önce13:55

13:55

From a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framework that developers “design to,” using hardware, software, and even terminology that the design community is accustomed to. That process may seem vague and complex, but it needn’t be, as stated by Aaron Allsbrook, the Co-Founder and CTO of ClearBlade , in this week’s Embedded Executives podcast .…

1
Embedded Executive: Your Industrial Application Needs an Industrial MCU, Infineon 15:09

19 gün önce15:09

15:09

Industrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within this range. When you’re choosing an MCU for this space, you had better understand what your specific requirements are. Making the wrong choice will likely have an impact on the efficiency of your end product, which could result in higher power consumption, less heat, and so on. To understand where a designer should start the MCU selection process, I spoke to Steve Tateosian, the Senior Vice President of Consumer, IoT, and Industrial MCUs at Infineon , on this week’s Embedded Executives podcast .…

1
Embedded Executive: The Evolution of a Wireless Standard, LoRa Alliance 12:26

26 gün önce12:26

12:26

At the LoRa Alliance , there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power, sometimes lasting many years without changing batteries. Yegin believes the LoRa spec is quite solid, but there’s always room for it to evolve. He feels that one of his primary tasks is increasing awareness and education around the standard. This can (and will) happen by increasing partnerships with complementary organizations, having more activity at industry events, and holding local meetups. In this week’s Embedded Executives podcast , we also discuss how the spec competes in a crowded space and what the future holds.…

1
Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices 13:13

5 weeks önce13:13

13:13

Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool. The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code). On this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, we defined what “open” means in this space, then jumped into how and where a developer would get started.…

1
Embedded Executive: A Banner Year for Z-Wave, Z-Wave Alliance 11:47

6 weeks önce11:47

11:47

It’s been a very successful year for the Z-Wave Alliance . If you have any doubts about that statement, check out this week’s Embedded Executives podcast , where I spoke to Avi Rosenthal, the Chairman of the Alliance. Avi rattled off a long list of achievements for the organization, including a new spec, an unplug fest, and many new products. These endeavors all transcend nicely into wins for the community. That means developers have more/better options when it comes to wireless devices.…

1
Embedded Executive: A Productivity Tool From a Name You Likely Recognize, Circuit 21:36

7 weeks önce21:36

21:36

Tyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designing ICs, but that’s not true. The company is building what some might call a productivity tool, but Tyson describes it as something way bigger and far more involved than that. He claims it’s a way to turn information into insights to simplify life, enhance work, and strengthen communities. Hear all about it on this week’s Embedded Executives podcast .…

1
Embedded Executive: Deploying Production AI, Synaptics 13:48

8 weeks önce13:48

13:48

The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast . John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit . After setting me straight, John talks about the last 20% of a design that the customer needs to figure out for themselves, amongst other things.…

1
Embedded Executive: The Latest in SDVs, Sonatus 14:54

9 weeks önce14:54

14:54

What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast . We discussed the differences between various tiers of vehicles, how they are upgraded, and what we should be looking out for as we move forward. Note that John has his podcast and was gracious enough to have me on as a guest recently. Hear that one here .…

1
Embedded Executive: Tools Create All Your Documentation, Driver 14:59

10 weeks önce14:59

14:59

Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver’s CEO and Co-Founder, Adam Tilton on this this week’s Embedded Executives podcast .…

1
Embedded Executive: Memory Controllers Are More Complex Than You Think, Silicon Motion 11:49

11 weeks önce11:49

11:49

The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable. But the memory itself is just one piece of the system puzzle. You also need a controller to go with that memory. You might think like I did, that the controller is fairly simple to design and would be something the memory suppliers can handle without breaking a sweat. As I learned in this week’s Embedded Executives podcast with Robert Fan, a Senior Vice President with Silicon Motion, it’s harder than you might think. And for that reason, the controllers from vendors like Silicon Motion are highly in demand.…

1
Embedded Executive: Your AI Platform Needs Wireless, Synaptics 5:05

12 weeks önce5:05

5:05

With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros architecture fits the bill for state-of-the-art wireless communications with high throughput, low power consumption, and top-notch security. If you’re designing an AI-based platform using the company’s latest AI platform, Veros has built-in hooks to attach the two subsystems seamlessly. To understand what that means and how it works, I spoke with Venkat Kodavati, Synaptics’ SVP and GM for the company’s Wireless Products Division, in this week’s Embedded Executives podcast .…

1
Embedded Executive: Developing a Strategy To Manage Edge-to-Cloud Data, aicas 11:24

13 weeks önce11:24

11:24

We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper strategy in place, your design could be doomed before it even gets started. To understand where to begin, and what path to take with the data strategy, I spoke to Johannes Biermann, the President and COO of aicas , who gives some guidelines for developers, on this this week’s Embedded Executives podcast .…

1
Embedded Executive: Choosing Your Programming Language, AdaCore 11:48

14 weeks önce11:48

11:48

When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore , to be my guest on this week’s Embedded Executives podcast .…

1
Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon 17:31

15 weeks önce17:31

17:31

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast . Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.…

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