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Unlocking Hotel & Casino Marketing Strategies with Mohegan Sun’s Jesse Sturges
Manage episode 443677717 series 3560444
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Join Glenn as he visits the legendary Mohegan Sun, a property he's been visiting since it opened in 1996. Jesse Sturges, Director of Strategic Marketing at Mohegan Sun shares evolving marketing and operations strategies at one of the most iconic casino resorts in the country.
Main Takeaways:
• The evolution of Mohegan Sun since 1996 and how it continues to adapt.
• How Mohegan Sun leverages its unique attributes, from the Connecticut Sun WNBA team to live events and expos. Yes, I saw Phish there twice this past summer.
• Strategies for connecting with customers through loyalty programs and AI.
• The role of AI in personalizing guest experiences.
• Creating unique guest experiences through outdoor spaces like the Sun Patio and Game On, Comix and more.
• How Mohegan Sun uses smart tools to free up staff, allowing for better customer interactions. Tune in for an inside look at the innovative strategies driving success at Mohegan Sun and beyond!
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