IAM2223 - Fractional CMO Transforms Businesses with Holistic Marketing Strategies

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Natalie Swan shares her expertise in transforming business objectives into strategic marketing actions through her firm, Swan & Associates. Her firm offers fractional CMO support and high-touch marketing strategy services to B2B companies with revenues of $5 million and up. Natalie explains that her firm takes a comprehensive approach to marketing, integrating all aspects of marketing and business operations rather than focusing on isolated tactics. She emphasizes setting up leading indicators—early signs that show whether marketing efforts are on the right track—so businesses can adjust their strategies before investing heavily.
LinkedIn: Natalie Swan

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