Unlocking Publicity: From Conor McGregor's Success to Elevating Your Brand

The Money Mindset Mentoring Podcast

Jill Lublin joins Steve Hamoen to discuss Conor McGregor's marketing success and the significance of public relations. They delve into measuring ROI on publicity and the benefits of podcasting, emphasizing key performance metrics and media credibility. The conversation explores the power of attention, actionable steps for gaining publicity, and leveraging personal stories. They highlight the importance of recency in publicity, taking massive action, and three actionable steps for visibility. Jill shares insights on transitioning from podcast guest to host, personal branding, and the role of trust in publicity. The episode concludes with a crash course on expert authority through earned media. (0:00) Introduction and Conor McGregor's marketing success (1:07) Defining and understanding the importance of public relations (3:22) Measuring ROI on publicity and podcast benefits (6:05) Key performance metrics and elevating credibility through media (9:01) The power of attention and actionable steps to start gaining publicity (14:40) Leveraging personal stories and the importance of recency in publicity (19:42) Taking massive action and three actionable steps for publicity (23:51) Journey from podcast guest to host and the elevation of status (25:38) Shift to personal branding and the importance of trust in publicity (27:02) Expert authority with earned media and publicity crash course (28:39) Final thoughts and closing remarks