EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05).

TL;DR: outdoorsy people need to relax.

Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week:

• Last Friday the $5m bankruptcy sale of Eastern Mountain Sports to the UK's Mountain Warehouse was approved just two years after EMS sold to GoDigital Media for $70m (19:53)
• In addition to announcing a move of The Running Event from Austin to San Antonio in 2025, Switchback has several heavy hitting brands (Patagonia, Lululemon, Teva) signed up for their event in November (26:00)
• Also out of the Switchback camp was the announcement of Trailheads, a new digital site for outdoor retailers covering industry trends (30:49)

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