Balancing Act: Trending vs Evergreen Content in Social Media Strategy

Business Bytes: Social Media Uncovered.

In today's episode of 'Business Bytes: Social Media Uncovered,' we're examining the intricate dance between trending and evergreen content in your social media strategy. Hosted by Matt McKay, we'll unravel what these terms mean and how to use them effectively.

Trending content is all about the present moment, capitalizing on current events, viral trends, and pop culture phenomena. It's highly shareable, but its lifespan is often fleeting. Conversely, evergreen content stands the test of time, driving consistent traffic and engagement long after it has been posted.

We delve into four ways each type of content can be utilized. For trending content, we discuss techniques like newsjacking, hashtag campaigns, participating in memes and challenges, and influencer collaborations. Each tactic offers a unique way to draw attention, increase visibility, and boost engagement.

Switching gears to evergreen content, we explore the enduring value of how-to guides, listicles, testimonials, case studies, and FAQs. These types of content not only establish your brand as an authority but also provide social proof and build trust with your audience over time.

The goal isn't to choose one over the other, but to find the right balance between trending and evergreen content. This balance ensures your social media strategy remains fresh, relevant, and effective. Tune in to learn more about leveraging both types of content for your social media success.

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