Ep. 21: Hold My Pipeline: Sales Enablement Buy-in Secrets Exposed

Celeste Berke

Welcome to another exciting episode of "The Sales Edge"! In today's episode, our host, Celeste Berke, is joined by the insightful Candace, a specialist in sales enablement. Together, they dive into the crucial aspects of sales leadership and the challenges that need to be addressed within this domain. With an emphasis on the importance of identifying and agreeing on the problem before jumping into solutions, Candace shares her experience and knowledge on navigating the complexities of sales leadership. The conversation delves into the significance of leadership behavior, the need for continuous learning and receiving help, and the myth surrounding the correlation between top performance and effective leadership. Celeste and Candace also explore the role of biases in leadership and the importance of self-assessment and unconscious bias training. Additionally, they tackle challenges within organizations and offer valuable advice on bringing teams together with a clear vision to drive revenue and improve customer experiences. So, get ready to gain valuable insights and strategies to strengthen sales leadership and enablement in this engaging and informative episode!

About the host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.