Amplify Your Brand: Tech Tactics for Skyrocketing Customer Engagement with Catherine Oaks

Business Superfans Podcast

Episode 12 with Frederick Dudek (Freddy D)

Amplify Your Brand: Tech Tactics for Skyrocketing Customer Engagement with Catherine Oaks

In this podcast episode, Catherine Oakes, founder of Slice XR, discusses her journey in marketing and the creation of her agency. She highlights the importance of customer-centric branding, leveraging technology like VR and AI, and the power of consistent, authentic messaging to create superfans. Catherine also touches on the effectiveness of rewards programs, the relevance of email marketing, and the necessity of tracking marketing efforts. She suggests that small businesses can use AI tools to manage marketing and stresses the need for a resilient mindset, adaptability, and a supportive management style to foster a positive work environment and business success.

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