How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop

The Stack

On Today’s Show:

Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want.

In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company's journey to find product-market fit and their focus on early growth. Once essentially a company intranet builder, Workshop now focuses on being more than just an internal email solution.

They position themselves as a broad internal marketing solution, actively listening to customer feedback and investing in their product roadmap to provide a comprehensive solution for internal communicators. This feedback loop has been critical to evolving their product.

Main Takeaways

• Workshop pivoted from building an intranet to focusing on internal email communications, which proved to be a more practical solution for their customers.
• The Happy Monday Club newsletter has been a successful content strategy, providing practical resources and positive narratives for internal communicators.
• Workshop's marketing strategy includes using free email templates, Google Ads, and targeted campaigns to reach their audience.
• Jamie suggests that attribution software alone is not sufficient. She recommends measuring marketing effectiveness through a combination of qualitative and quantitative methods.
• Asana is Jamie's preferred project management tool, allowing her to stay organized and manage project requests effectively.

Tools Mentioned in this Episode

• Workshop
• Hubspot
• Apollo
• Asana
• Typeform
• Google Optimize
• Google Forms

Additional Video: TK Kader - Finding Product Market Fit for Saas Startups

Join us next time as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.

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