#18: How to Gain Clients Through Follow-Ups with Leslie Lang

Boss Responses

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Freelancers send out hundreds of letters of introduction or queries, and most rarely hear back from potential clients. Today, guest Leslie Lang provides her insights on how you can turn that no reply into a paying client. Drawing on her experience, Leslie shares that the secret often lies not in the initial contact, but in the persistent follow-ups. It's not about being ignored; it's about understanding that people get busy, and your message might get lost in the shuffle. It's time to equip yourself with the Boss Responses you need to master follow-ups and sign clients!
About the Hosts

Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
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Leslie Lang is a former journalist turned freelance B2B content marketing writer and content strategist. She specializes in writing about technology and Higher Ed and K-12. Leslie's work includes white papers, ebooks, case studies, ghostwritten articles, op-ed pieces, blog posts, and infographics for marketing agencies and clients such as Microsoft, Google, IBM, Dropbox, Adobe, Salesforce, and Verizon. Interested in Hawaii? Check out Leslie's books—Mauna Kea: A Guide to Hawai‘i’s Sacred Mountain, Exploring Historic Hilo, and What Would Our Kūpuna Do?
Check out Leslie’s YouTube channel Midlife Dialogues, where she interviews people doing interesting things in midlife.
Additional Resources
"You are Leaving Money on the Table if You Don't Follow Up" by Jennifer Goforth Gregory
"Following Up with Prospects—A Different Way to Think About the Process" by Ed Gandia (Episode 181 of the High Income Business Writing Podcast)
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