167- Public Relations: Telling Your Story with ChatGPT

Nata PR School (EN)

I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations.

For those who may not know, I always record 2 podcasts per week, one in French and one in English.

Once again, I've noticed that my curiosity has become increasingly useful. The fear of making mistakes or not knowing has greatly diminished over the years. It's simple, I know, and I accept not knowing.

And it's from this realization that I move forward. The thought that keeps me going is always this one. I'll share it with you, and use it if it resonates with you:

"I know I can always learn new things."

This simple thought creates in me an emotion of energy and strength, making me want to explore.

So, that's what I do with the free version of ChatGPT. I experiment and learn to use it better and better.

For those familiar with our six-step model, you probably know that we encourage you to tell your story at step 2 (download the document for free at the bottom of the episode). This is where ChatGPT comes into play.

The second step is often challenging for many of you who have the belief that you find it difficult to write or that you lack writing talent.

Well, dear friends, no more excuses! ChatGPT is your new assistant. Yes, you know, it's that new virtual employee who writes beautifully and translates astonishingly.

Yes, I love using ChatGPT, which allows me to work faster and can write better than me.

I always write an initial version of my podcasts in French, my native language that I'm quite proficient in. There are certainly more than ten episodes that I then send to my virtual assistant, ChatGPT, and ask it to correct my text and provide an improved version.

And every time, I'm amazed by the quality of the suggestions. Yes, I continue to modify some parts of the text that I find don't exactly convey my thoughts, but the improvement is astounding.

I even teach you how to use it at the NATA PR SCHOOL, precisely when we address step 2 of the model: telling your story.

I propose a very simple technique to start writing your press releases or outreach emails, which is the point form technique.

For example:

• NATA PR Public Relations Firm

• Established in 2000

• Specializes in luxury and high-end consumer products: beauty, design, fashion, and food

Results

Of course, here's a more concise version of the presentation of NATA PR:

Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. Our company is known for its ability to promote excellence and innovation within these sectors by establishing privileged relationships with the media and opinion leaders. NATA PR embodies elegance and uniqueness, offering a trusted partnership for brands looking to shine in a demanding market.

My final edited version:

Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. We establish privileged relationships with the media and opinion leaders. The agency's expertise in network development, public relations, social media, and message creation to reach and engage consumers is anchored in its creed: "We influence the real influencers."

So, no more excuses, PR friends! Go explore ChatGPT. The more specific questions you ask it, the more it will provide you with texts that suit your needs.

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