A New Way Digital Marketers Will Thrive or Die with Seth Ellsworth

Underdog Empowerment

There’s a problem Zach has been trying to solve for years, but never went all in on. While putting together his goals for 2023, Zach decided now is the time to build that large email list. With a goal of 50,000 subscribers, Zach wants to build a newsletter that creates transformation, and builds deep connections. So, he reached out on Facebook and asked his network if anyone knew someone that could help him make that goal a reality. Seth Ellsworth was tagged as the expert on the matter, and Zach has him on the show today to teach all of us the ins and outs of building a strong email presence.

It all starts with creating a transformation for your subscribers. Having been involved in high-ticket coaching/consulting since 2004, Seth has seen it all. What he has found works is the transformation first, transaction second philosophy. Seth prefaces by saying he’s not a marketing scientist, he didn’t do great in school, and has an average IQ, but he knows what works and what doesn’t. He’s found that when you care about the individuals you want to help, the money follows. Too many people look at marketing as a way to optimize a transaction, but all that does is violate the relationship you’re trying to build by throwing stuff at people that they didn’t ask for. The relationship is what matters.

People can feel when someone is in it for the long game, versus when they just want to turn a quick buck. Let your email campaign be a side effect of someone seeking a transformation. When you can offer a transformation that has both an internal and external payoff, you’re golden. Lead with something that people actually want. Take people that want to start a podcast, for instance. Start with an email series that leads people to publishing their first episode. Not only will they have something tangible to show for it, they’ll have gotten over their internal fear of starting. Then, people will associate a breakthrough with you. Once you’ve given them a win, they’re going to want more.

The traditional direct response style funnel no longer works. It feels like you’re trying to extract money without providing any value. A deposit funnel is a great option. For this strategy, you would ask for a deposit, let’s say $95, that people can get back when they finish your experience. The psychology behind this is that people will feel invested and are more likely to follow through. This also sends the message that their transformation is more valuable than the money. Once you’ve helped them to get that first win, they’ll want more. Then you can offer them a few different options for their deposit. They can choose to leave it as a tip if they found value in what you gave them, or they can credit it towards your full training or services.

Seth doesn’t even track his numbers throughout the year. At the end of the year, he did calculate how many people entered his upfront experience, and how many finished. Traditionally, it’s been about 96%, which is really good. Then he looked at how much cash he ended up collecting, and found that he made an average of $660 per subscriber. Some people will call it a win when they make $1 per subscriber. It’s all about optimizing for a transformation without going broke. Seth never intended to sell or teach the deposit funnel, but he’s since decided to offer a free walkthrough of it at DepositFunnel.com.

The life coaching, high-ticket space is very competitive and extremely hard to make money at. Seth helped one such company to implement a deposit funnel, and their first beta test had 20 people go through, and resulted in $41,000 in sales after the initial free transformation. Seth says you don’t even need a blog, or even a website, this can all be done through email. Seth himself spent $1,500, got 12 people and $1,200 in deposits. All 12 people went through the full experience, and 5 bought the full program at $1,000 per person. That means his $1,500 investment brought in $6,200. People are too smart for sleazy sales tactics, and the hardcore direct response method just doesn’t work anymore. Seth knows this from experience, as he’s tried it all, and figured out what works and what doesn’t. At the end of the day, Seth says the only thing that matters is staying true to yourself. Tactics don’t matter if you don’t believe in yourself.

If you want to be a part of helping Zach to build a strong email presence, and you’re ready to create a transformation through email, go to UnderdogEmpowerment.com/Subscribe.

What You’ll Learn:

• How a deposit funnel works and the philosophy behind it.
• How to overcome various objections.
• How Seth made $660 per email subscriber.
• The difference between warm and cold traffic.

Favorite Quote:

“Somebody who’s a faker, or a taker, can’t run a funnel like this.” -Seth Ellsworth

Connect with Seth:

Deposit Funnel

Breakthrough Challenge

Facebook

Twitter

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How to Get Involved:

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