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Email Makes Marketing More Sustainable
Manage episode 335103637 series 3371283
İçerik Allison Carpio tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Allison Carpio veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Next time you get stuck in the social media hamster wheel, ask yourself if the vanity metrics like comments and likes are actually translating to sales. What does your sales funnel point to?
Social media is fun, but more engagement doesn’t necessarily mean more sales. The algorithm is always changing and you can’t really measure the right metrics. With email, you can tell which ones actually get more sales, and it’s far less likely to get lost in the algorithm than a social post is.
People are more likely to buy from your emails. They have given you permission to email them and when someone reads an email, they’re not just scrolling by hitting like. They are giving your email their full attention.
Most importantly, you own your email list. If socials go down again, or your page gets shut down for some reason, the platform owns your followers. Your email list is always your email list.
But, why don’t people use their email lists then? Listen in as I talk through those blocks.
Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/.
Say hi on IG @allisoncarpio! I’d love to hear from you!
Music credit: Beatitude by Mountaineer
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