The Marketing Strategy That Never Fails | JP Maroney

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The Marketing Strategy That Never Fails | Entrepreneur Education

One of the things I learned years ago that was like became actually a go-to marketing trick or secret from me was using a strategic alliances or joint ventures. I've talked about this probably in some other videos that we've done, but you can't over cover this. This one's big and that is that there is some business out there that already has the customers as their customers that you're also trying to sell to, but that business is not competing with you, so they're in a different product or service or niche line, but they just target the same audience and what I have found is if someone else already has that same audience and they already have a relationship with them, they've built the trust and they have the list, they have the access. If you can piggyback on that, then you can grow a business, acquire customers faster than almost anything else out there.

JP Maroney is an American entrepreneur, investor, and philanthropist with more than 26-years experience starting, building, buying, and selling companies in publishing, media, advertising, software, eCommerce, textiles, training, real estate, and consulting. He's Founder & CEO of Harbor City Capital, a global alternative investment group specializing in buying, building and monetizing digital assets.

JP's business group includes a collection of companies and joint ventures involved in publishing, software, media, training, consulting and internet commerce. He also serves as adviser and/or board member with several other companies.

Current and past clients include: Wells Fargo, Century21, Precision AutoTune, The Maids, Metric Property Management / BlackRock, National Apartment Association, Independent Bankers Association of Texas, Texas Association of Business, Texas Credit Union League, and many other franchises, corporations, and trade associations.

JP Maroney is the best-selling author or co-author of more than 30 books and audio/video learning systems. His in-demand articles and columns have appeared in dozens of print and online publications throughout the US and Internationally. Additionally, he has collaborated, organized and published business and self-improvement books with more than 70 other industry authorities.

A popular keynote and seminar speaker with more than 2,500 presentations under his belt, JP Maroney inspires and educates audiences with his business principles, ideas and strategies that have been hammered out on the anvil of experience.

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