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Episode 1 | Jesslyn Rollins
Manage episode 318083684 series 3242932
The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.
In this episode, we discuss…
- What Biolyte is used for? (1:44)
- How did Biolyte’s origin come about? (4:05)
- What made Jesslyn decide to push through the doubt and commit to Biolyte? (7:05)
- How Jesslyn tested that the market would like Biolyte in the early days? (9:22)
- What is Biolyte’s pitch? (15:17)
- How is the current product distributed? (16:12)
- How did Biolyte spread between high schools, and how Jesslyn knew to target high school football programs? (17:22)
- What was Biolyte’s big break? (21:11)
- What did the Kroger rollout look like? (23:53)
- How did Jesslyn increase retail accounts? (24:39)
- What are the mechanics of scaling? (25:51)
- How does the sausage get made in terms of mechanics? (26:34)
- What is in the bottle? (27:44)
- How much does Jesslyn and Biolyte lean on the medical side? (29:37)
- Which go-to-market strategy gives the greatest ROI? (31:46)
- What are Jesslyn’s big plans for Biolyte? (34:15)
- Are there competitors/copycats that are seeing what you are doing? (35:36)
- What are some of the high-level numbers of Biolyte? (37:05)
- What are the roles that Biolyte is hiring for? (38:56)
- What are Jesslyn’s 5–10-year Biolyte goals? (40:34)
- Why Atlanta, and what has Atlanta done for Jesslyn? (41:48)
Resources discussed in this episode:
How you can get involved:
Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.
Where you can find us:
Website: www.atlstory.com
Twitter: @theatlantastory
Instagram: @theatlantastory
YouTube: Here
Subscribe to the newsletter here.
47 bölüm
Manage episode 318083684 series 3242932
The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.
In this episode, we discuss…
- What Biolyte is used for? (1:44)
- How did Biolyte’s origin come about? (4:05)
- What made Jesslyn decide to push through the doubt and commit to Biolyte? (7:05)
- How Jesslyn tested that the market would like Biolyte in the early days? (9:22)
- What is Biolyte’s pitch? (15:17)
- How is the current product distributed? (16:12)
- How did Biolyte spread between high schools, and how Jesslyn knew to target high school football programs? (17:22)
- What was Biolyte’s big break? (21:11)
- What did the Kroger rollout look like? (23:53)
- How did Jesslyn increase retail accounts? (24:39)
- What are the mechanics of scaling? (25:51)
- How does the sausage get made in terms of mechanics? (26:34)
- What is in the bottle? (27:44)
- How much does Jesslyn and Biolyte lean on the medical side? (29:37)
- Which go-to-market strategy gives the greatest ROI? (31:46)
- What are Jesslyn’s big plans for Biolyte? (34:15)
- Are there competitors/copycats that are seeing what you are doing? (35:36)
- What are some of the high-level numbers of Biolyte? (37:05)
- What are the roles that Biolyte is hiring for? (38:56)
- What are Jesslyn’s 5–10-year Biolyte goals? (40:34)
- Why Atlanta, and what has Atlanta done for Jesslyn? (41:48)
Resources discussed in this episode:
How you can get involved:
Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.
Where you can find us:
Website: www.atlstory.com
Twitter: @theatlantastory
Instagram: @theatlantastory
YouTube: Here
Subscribe to the newsletter here.
47 bölüm
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