Joe Cordo — Are You Focused on the Customer?

Leap Ahead

Joe Cordo is a Marketing Executive that specializes in SaaS technology. He is an expert in scaling brand, demand, and the management of innovative market-leading products. With so many changes that have happened in the SaaS industry, CMOs are faced with new challenges every day to make their products relevant, useful, and engaging to their ideal buyer. Joe shares some of the important factors CMOs need to consider when they are getting ready to scale their product offering, and how to do it without sacrificing quality, in this week’s podcast.

Key Takeaways:

[1:50] How did Joe get his start in marketing?

[3:10] How has SaaS marketing changed and grown over the last 10 years?

[4:20] SaaS products today are much more sophisticated than there were 10 years ago, which means there are some unique challenges CMOs have to face.

[5:55] What is “brand” and how do you successfully scale it without losing quality?

[9:25] Who should have ownership over messaging?

[12:25] CMOs need to be customer-obsessed, but how well are they doing when it comes to exploiting their competitive advantage?

[14:55] Why are sales and marketing alignment still so hard?

[16:45] As a new CMO on the job, you need to get proactive and connected with your sales teams within the first 90 days.

[19:20] Empowering your people with your vision is absolutely critical as a CMO.

[23:00] Joe shares some of the business leaders he likes and admires.

[25:00] When the world opens up, what’s the first place Joe would like to travel to?

Mentioned in This Episode:

Demandspring.com

Joe on Demand Spring

Joe on LinkedIn

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by Renée Mauborgne and W. Chan Kim

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off, by Robert Shook