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Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
Manage episode 282655128 series 2438032
In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.
By listening to this show, you'll learn:
- How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.
Make sure you subscribe to hear future shows.
Happy Growing!
147 bölüm
Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Manage episode 282655128 series 2438032
In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.
By listening to this show, you'll learn:
- How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.
Make sure you subscribe to hear future shows.
Happy Growing!
147 bölüm
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