The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
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PwC partners and thought leaders discuss and provide valuable insights on transfer pricing developments around the world. Our podcasts not only provide you the latest regulatory changes and developments, but also inform you how they can impact your business.
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Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
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V Liščích podcastech seznamujeme začátečníky i pokročilé s tématem pricingu. Poslechněte si užitečné rady a tipy a načerpejte inspiraci pro vaši cenotvorbu.
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When you know how well-established companies like Walmart or Amazon maintain profitability, it's easy to see why they are successful
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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My first podcast about business and accounting dimension
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The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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On the Fiona Show, we discuss current issues in the transfer pricing world. Whether you’re new to transfer pricing, or you’ve been around the international tax block, learn about the latest trends in the global regulatory environment and technology in one weekly podcast.
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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
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By Jason L. Crowell, MD Jerome H. Grossman MD Graduate Fellow, Harvard Kennedy School Neurologist, Beth Israel Deaconess Medical Center; Steve Pearson, Founder and President, ICER, Lecturer, Department of Population Medicine, Harvard Medical School
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Pricing Nature
Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy
Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
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Each episode is an audio recording of an article on TapRun's website
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Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.
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In this mini-series, Middle East Transfer Pricing Leader Safae Guennoun and her team take a closer look at BEPS 2.0 and its implications for the region. The show is available in English and in Arabic.
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Home Pricing Trends explores complicated real estate data in simple terms. We review the latest housing market developments, not only nationally, but in your neighborhood, and help you decide if now's the time to buy, sell or rent. The show is hosted by Florida Atlantic University professor, associate dean, and real estate expert, Ken H. Johnson, Ph.D. Follow Dr. Johnson on Twitter at @FAUhousingEcon.
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If you want to buy wholesale jewelry online then CC Wholesale Clothing is the #1 source to acquire good quality rings, earrings, bracelets, and necklaces. The best quality jewelry is ideal to enhance your overall appearance and will add elegancy in your look. For more detail, visit: https://www.ccwholesaleclothing.com/JEWELRY_c_48.html
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Personal brand and pricing
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What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collaborate with? How much time and effort should you invest in building your personal brand? You could write a book to build a personal b…
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She Means Business: Aligning pricing for impact
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Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives. Many people perceive…
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Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu
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Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, e…
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When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
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Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackli…
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Simplifying Your Email Strategies With ChatGPT
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Spending countless hours on email campaigns without seeing the results you desire? This episode is your gateway to mastering email campaigns with ChatGPT. Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece. Find out actionable insights on crafting compelling email content that reso…
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Stop the Quoting Madness: Use AI To Make Life Easier
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We are inundated with news of Artificial Intelligence, but how can it really be applied in our daily Pricing lives to help us? This highly interactive workshop addresses how to make AI work for you by providing a practical, step-by-step approach to respond to request for proposals or quotes (RFP, RFQ). Many data components can be quickly executed b…
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Episode 103: Pricing intercompany loans: why implicit support matters
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This TP Talks episode features a discussion of the recent IRS administrative guidance regarding implicit support and its impact on the pricing of intercompany loan transactions, both from a US and global perspective. Support the showPwC tarafından oluşturuldu
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This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-inward-focus-causes-horrible-decisions/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Ma…
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Price Justification Techniques: Building Confidence in Sales with Mike Bosworth
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Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out today’s podcast: Learn about the concept of "buying vision" and help your customers recognize the value o…
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This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growth/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: …
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"I'm nearly doubling my prices"
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If you want to increase your prices, it has to start with an understanding of your value. Not just the mechanical tasks you perform, but the trust, familiarity, and unique value you bring to your clients. This can lead to a dramatic increase in price, which gets closer to reflecting the true value of the service provided. Mark Steadman is a podcast…
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Pricing for Freelancers: Tips and Tactics to Capture More Value
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Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around and Karla is as…
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Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard
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Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients. In this episode…
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This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-biggest-revenue-leaks-discounts/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connec…
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Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
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Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a mi…
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The Collaborative Approach to Value Selling with Steve Laborda
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Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and developing the competencies of the commercial people through customer orientation and commercial excellence. In this episode, Steve delves into the intricat…
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This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-game-changer/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving…
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Master Prompt Engineering in 6 Levels to Transform Accounting
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In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge. Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals. Discover how to… …
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This one is the 8 of Clubs from the Impact Pricing card deck. Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're all in agreement. Now, let's talk about the word markup. Markup is defined as, tell me what my costs a…
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The purpose of being polarising
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Being polarising in your pricing and your offering is way more impactful than trying to appeal to the masses. But it means being clear about who you want to work with and focusing tightly on them. This not only helps attract the right customers who’ll find value in your offerings, but it saves your time and theirs, by allowing those who aren’t a go…
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The Power of Profit: Why Profit isn't the Bad Word You Think It Is
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Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you ab…
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Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter
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Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work. Why you have to check out today’s podcast: Discover how…
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This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-discount/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…
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This one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions. And when I say every time, it's not only salespeople making sa…
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How we raised prices without pushback | Rob Merklinger (Influitive)
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Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered…
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Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
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Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry verticals. In this episode, Ro…
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This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mar…
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Create a Winning Website with ChatGPT
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Looking to enhance your website with ChatGPT? This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site. Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better …
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This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would want to buy our product?" In B2B, value is measured in incremental profit. Your customer isn't going to buy anything from you, assuming it's a busines…
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Selling what you do differently
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Changing the way you present your product can greatly affect how people see its value and price. When you’re faced with a sticky patch, lowering prices or costs might not be the right thing to do. So instead, what might happen if you took those constraints and reframed the experience for the customer? In this episode, Carlos and Ben discuss the imp…
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The Challenges of Pricing Your Own Services
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In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own se…
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Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric d…
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Revitalize Your Pricing Strategy
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Markets, competitors, and customers are always changing – and last year’s pricing may be stale based on today’s circumstances. Pricers must have the skills to keep up with the dynamic nature of value drivers in order to help drive pricing power for their organization. In this podcast, we’ll do a deep dive on how to monitor dynamic value drivers and…
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This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-then-think/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: …
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This one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to buy our product or not, but they're not choosing whether they buy our product or a competitor's product. When we can find ourselves in a 'will I' situat…
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How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
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Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their …
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Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha
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Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Management. In this episode, Arnab shares what's behind writing the book 'Game Changer' and discusses how the pricing strategy frameworks discussed inside…
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Future Proof your Accounting Firm with AI
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Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting? Well, you can find clarity and direction here in our latest episode. Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI …
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How do you sell a book for €560?
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Pricing expertise is not determined by traditional models. It’s about understanding the value and aligning incentives with the customer. By challenging conventional pricing logic and considering factors like value and skin-in-the-game, you can better convey the true worth of your products or services. This week's guests are Claus Raasted and Filip …
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3 Essential Price Setting Tips for Beginners
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Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, y…
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Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret
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Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing str…
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This one is the 9 of Clubs from the Impact Pricing card deck. We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think about the lifetime value of a customer. I'm not so worried about, "Can I get the three year contract sig…
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This one is the 9 of Diamonds from the Impact Pricing card deck. When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just pricing'. "Oh, we want to set our price this way." But it turns out it changes so much in your busine…
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How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
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Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and mark…
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Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta
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Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books ‘The 10 Rules of Highly Effective Pricing’ and ‘The Pricing Model Revolution’, translated into 10+ languages. In this episode, Dan shares how these pricing models …
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B2B Pricing in the Era of AI & Data Science
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Join us in this engaging podcast episode as we explore the dynamic world of B2B pricing with Vivek Anand, a seasoned expert of AI and Data Science. Delve into real-world applications, from crafting robust segmentation solutions to addressing complex pricing challenges. Learn how Vivek has measured the tangible value of their solutions for Fortune 5…
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