The Impromptu Game Plan podcast

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İçerik Sarah Firisen & Catherine Rennolds, Sarah Firisen, and Catherine Rennolds tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Sarah Firisen & Catherine Rennolds, Sarah Firisen, and Catherine Rennolds veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

5 gün önce27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Impromptu Game Plan

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Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı

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The sometimes purposeful, sometimes opportunistic pivots of Career Adventurers https://theimpromptugameplan.com/

53 bölüm

#Careers #Business #Self-Improvement #Sarah Firisen & Catherine Rennolds #Catherine Rennolds #Sarah Firisen #Pivot #Stories #Society #Podcasting Education #Career Pivoting #Career Journeys #Career Goals #Career Development #Inspiring

The Impromptu Game Plan

updated 3 yıl önce

Paylaş

Dizi sayfası•Feed

Arşivlenmiş dizi ("Etkin olmayan yayın" status)

When? This feed was archived on February 26, 2024 20:50 (1y ago). Last successful fetch was on September 11, 2022 15:09 (2+ y ago)

Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı

The sometimes purposeful, sometimes opportunistic pivots of Career Adventurers https://theimpromptugameplan.com/

53 bölüm

Tüm bölümler

The Impromptu Game Plan

1
Sarah talks to book marketing mentor Judy Baker 29:03

3 years önce29:03

29:03

From theater major to HR director, it wasn't until she had cancer in 2014 that Judy Baker found her calling as a mentor and advocate for authors https://bookmarketingmentor.com/

The Impromptu Game Plan

1
Sarah talks with Doug Weir, banker turned commercial pilot 30:04

3 years önce30:04

30:04

After a long career in commercial banking, Doug "retired" and started a second career as a commercial pilot, following a childhood passion for flying.

The Impromptu Game Plan

1
Catherine & Sarah talk with Jen Rigley, creator of the online brand, Flourishing Over Fifty 32:34

3 years önce32:34

32:34

Jen pivoted to being a freelance consultant when she lost her corporate executive position, then pivoted to work on Hillary Clinton's Presidential Campaign, then pivoted again when she lost the campaign to become a solo entrepreneur starting up an online brand (Flourishing Over Fifty). https://flourishingoverfifty.com/…

The Impromptu Game Plan

1
Catherine & Sarah talk to Linda Mueller, former corporate climber turned expat partner coach 30:44

3 years önce30:44

30:44

Linda is a former corporate climber who evolved into an entrepreneurial expat partner coach when she took a leap of faith to step off her traditional career path to follow her husband to Tokyo for his job in 2004. Since then, she's bounced between the US and Tokyo (twice), Abu Dhabi and London. She finally realized that the way to live a much more authentic and fulfilling life was to put all her experience as an expat wife to good use as a coach for other expat partners. https://www.theexpatpartnercoach.com/…

The Impromptu Game Plan

1
Catherine & Sarah talk to author Yvonne Caputo 30:54

3 years önce30:54

30:54

Yvonne started out as a classroom teacher but saw a need to get a second master's degree in clinical psychology. She then met her husband, moved across the state, and put that degree to use as a trainer and counselor for an employee assistance program. She later pivoted to heading up a human resource department. Retirement brought another pivot when she published her first book, Flying with Dad: A Daughter. A Father. And the Hidden Gifts from His WWII Stories. https://ingeniumbooks.com/yvonne-caputo/…

The Impromptu Game Plan

1
Catherine & Sarah talk to Heather MacDougal, a former health & safety consultant who now creates and sells Infuzible Boozibles! 32:44

3 years önce32:44

32:44

A serial entrepreneur, Heather left a 20-year career as a health and safety consultant after severe burnout to create a company that she loves and is excited about doing every day! She created Little Lake Boutique, a company specializing in alcohol infusions and mocktail infusions, as well as artisan BBQ Spices, wing rubs and dip mixes. She is a happier, healthier person because of the courage to pivot her life, https://littlelakeboutique.com/…

The Impromptu Game Plan

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Catherine & Sarah talk to Danny Freeman, fundamentalist Christian minister turned LGBTQ Young Adult novelist 37:42

3 years önce37:42

37:42

Danny Freeman originally thought he wanted to be a fundamentalist Christian minister. After realizing that ministry wasn't his calling, he spent about 15 years in public education – first as a teacher and then as an administrator. During the pandemic, Danny turned to writing and completed his first novel, The You I which debuts on July 12, 2022. The You I See is a big-hearted, humorous novel that functions as both a sweet 'coming-of-age, coming-out' tale and an unapologetic affirmation of queer identity which traces the sexual awakening of two gay teens as they mature through adolescence. Set against the backdrop of a fundamentalist Christian context and the changing cultural landscape of Houston in the early 1990s, The You I See weaves together faith, politics, shifting social attitudes, the journey to self-acceptance, and the importance of LGBTQ+ allies like few other young adult novels. https://dfreemanbooks.com/…

The Impromptu Game Plan

1
Catherine & Sarah talk with social entrepreneur, Andy Haddon 28:58

3 years önce28:58

28:58

Andy is a social entrepreneur and innovator who is driven by a desire to create equitable and low-carbon approaches to living. He has a particular enthusiasm and experience in the development of community projects and social enterprises in the low carbon arena including food/drink/transport/arts/renewable energy. He started Big River Bakery, specializing in slow ferment, handmade breads, and baked goods, made with locally sourced ingredients. It's also a social enterprise, aiming to embed in the fabric of the area and contribute to the well-being of the community in all its facets. https://bigriverbakery.com/…

The Impromptu Game Plan

1
Catherine and Sarah talk with Jon, immigrant worker turned serial entrepreneur 28:25

3 years önce28:25

28:25

Jon is an exemplar of The American Dream. In 2005, Jon came upon an opportunity to travel from Uzbekistan to the United States to work in the hospitality industry and jumped on it. But he soon ran into problems with that offer and had to pivot. With only $200 in his pocket, he went on to start multiple successful companies and is now writing a book to help other immigrants to the US be successful. https://asrorjonshukurov.com/…

The Impromptu Game Plan

1
Catherine & Sarah talk with management consultant turned entrepreneur, Ash Shastry 33:39

3 years önce33:39

33:39

Ash worked for five years towards a Masters in Mechanical Engineering and Management. But after graduating, he realized that mechanical engineering wasn't for him. After a 4 1/2 year stint as a management consultant, he left to start his own business where he could act more in alignment with his passions and values. He works with individuals and companies to help individuals become high achievers, entrepreneurs become master communicators, and companies navigate people & change through these fast-moving times. https://www.canva.com/design/DAFA817Grqk/yWwx6pI4QBOw2FJNiLV1AA/view?website#2:more-clients...…

The Impromptu Game Plan

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Catherine & Sarah talk with Paul Kennedy, world traveler, chef & cookbook author 33:37

3 years önce33:37

33:37

After 30 years in the restaurant business, Paul quit his job, sold his house and belongings, strapped a backpack on, and took off on a trip to Greece. He wasn't sure how long he'd be gone, but four years later, he's in Vietnam writing a book on that country's food and culture https://paulbkennedy.com/…

The Impromptu Game Plan

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Catherine & Sarah talk with Abby Krom, standup comedian turned psychotherapist 31:41

3 years önce31:41

31:41

Abby moved to LA after college to try to make a career in improv and comedy. I barely supported myself with jobs like hostessing and working at a gym. Abby eventually entered graduate school for psychology and struggled with the feeling of “giving up” on her creativity. However, she's managed to create a private psychotherapy practice that she now finds far more creatively satisfying than the realities of the comedy circuit and entertainment industry. Website: www.abbykrom.com Podcast: All The Therapies https://podcasts.apple.com/au/podcast/all-the-therapies/id1576797554…

The Impromptu Game Plan

1
Catherine & Sarah talk with government bureaucrat turned health & fitness entrepreneur Courtney McCarthy 41:45

3 years önce41:45

41:45

Courtney left her cushy government job as a policy analyst (after 6 years of school and a graduate degree in policy and politics) because she was incredibly unhappy. She didn't have a plan - she just knew she needed to trust her gut and that something better was out there. The following 3 years were about self-exploration and growth, leading her to open her own fitness studio in 2018. Now, Courtney is the owner and CEO of Loyobo FIT, a fitness community that is fighting back against diet culture and teaching members (mostly women) how to love their bodies. Her passion is helping women to step into their strength, understand they are worth MORE than just their body, and have the confidence they dream of! https://www.loyobofit.com/…

The Impromptu Game Plan

1
Catherine & Sarah talk with Gordon McKay, former South African Shadow Minister of Energy 36:58

3 years önce36:58

36:58

Growing up at the end of apartheid in South Africa, Gordon knew from an early age he wanted to have one of three careers: to be in government, to work in the UN, or to be a newscaster. So far, he's managed to achieve the first two, and with his intellect and charm, who knows what the future holds for him to end up on CNN.…

The Impromptu Game Plan

1
Catherine & Sarah talk with Jack Turk, the World's FASTEST Copywriter 32:35

3 years önce32:35

32:35

At the age of 50, and after 15 years at Microsoft, Jack left a six-figure job to become a Magician. People noticed not only how great a magician he was, but also how good he was at marketing. He started getting gigs to write copy and create marketing funnels for other businesses and now helps clients around the world create powerful marketing machines for their businesses. https://writekillercopyfast.com/…

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