What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?

Your Digital Marketing Coach with Neal Schaffer

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."
So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?
Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.
Key Highlights
[05:16] The Creator Economy And Its Relationship To Influencer Marketing
[07:19] The Golden Era Of Influencer Marketing
[10:19] How Content Creators Leverage Advertisements As Main Revenue Sources
[10:34] Other Revenue Sources That Content Creators Have
[11:34] Social Media Networks As Potential Revenue Source
[13:55] What Does Creator Economy Mean For Influencer Marketers?
[15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing
[16:37] Start Creating Content Now!
[17:46] Summary
Notable Quotes

• You cannot become an online influencer without publishing online content, they go hand in hand. So being a content creator has always been a necessity to yielding influence online. But not all content creators necessarily become influencers.
• For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.
• I would argue that we're seeing an even greater democratization of online influence. And simply put, there are more content creators influencing more people than ever before.
• For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.
• Content creators prove that they are the only ones who can truly set the trend for what social media users, ie all of us, end up consuming.
• The most successful relationships are going to be long term, collaborative, and mutual Win-Win.
• With the democratization of online influence and digital content creation, we can say with certainty that the Creator economy is here to stay. And as a byproduct, it actually will only strengthen the role of influencer marketing, with additional options for marketers, and access to content that continues to build trust and generate results.

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