Huron: Matt Mullenax on launching a high-end male skincare brand in a female dominated industry

37:57
 
Paylaş
 

Manage episode 280136907 series 2656940
Rami Dheine tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.
This week Huron’s Matt Mullenax tells us how he challenged the female dominated skincare industry with premium but affordable bathroom alternatives for men. Matt explains how personal experience of poor skin health led him to create a brand that provides consistent value and an empathetic service to its customers. He is an evangelist for a test and learn approach, which saw him create a fake product designed to assess demand for what would become Huron.
We also discuss how the brand went about building an initial audience and its smart use of content to educate customers. Matt then goes on to share Huron’s strategies around acquisition, retention and future expansion, before giving us his #1 learning from his years in business.

15 bölüm