Public's Leif Abraham on FinTech Marketing, Choosing Values, and Changing the Culture of The Market

Wharton FinTech Podcast

What do you think of when you hear “stock trading”? For most of us in 2020, we thought of YOLO Calls, Tesla Bulls, Robinhood, Wall Street Bets, and Day Trading. Going back to earlier days, you might think of men in suits on the phone, scrambling to buy & sell stocks. The culture of the market needs to change. Enter Public.Com, the stock investing app with a social, community-based focus making stock trading approachable (and free) for everyday people. On today’s episode, Ryan Zauk sits down with Co-Founder Leif Abraham to learn how Public is changing the culture of the market through approachability, community, in-app features, and celebrities like Tony Hawk and Adrian Grenier (netting 40% female users, an industry-high). Public has taken social media and FinTech by storm, and just raised $65M in a Series C backed by A list celebrities (Chainsmokers, Tony Hawk) and VCs (Accel, Greycroft) who are also prominent users of the platform. Lief and Ryan cover a ton in this episode, including - What FinTech marketers get wrong (and how they can fix it) - How Public has focused on building its app to reach 40% female users in a male-dominated market - A flurry of marketing tips and frameworks around K-Factor, Retention, Content Marketing, and more - Tangible advice on how to build a culture that democratizes and scales decision making ...And much more This is one of our most information-dense episodes to date – Leif does not disappoint. For more insights and analysis from FinTech leaders, follow us below: Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech Ryan's Twitter: twitter.com/RyanZauk LinkedIn: www.linkedin.com/company/wharton-fintech-club/ Facebook: www.facebook.com/whartonfintech/ Instagram: www.instagram.com/whartonfintech/