Can People Change Their Minds About Political Candidates?

12:10
 
Paylaş
 

Manage episode 273795510 series 2152785
Wharton Business Daily tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.
There's a belief that 70% of people who will vote in the upcoming presidential election already know who they are going to vote for. How do you influence undecided voters - and convince the 70% who are decided to at least consider the other candidate? Jonah Berger, Associate Professor of Marketing at The Wharton School, talks about how to influence mindsets on this edition of Wharton Business Daily.

See acast.com/privacy for privacy and opt-out information.

860 bölüm