Antonio Garcia-Martinez on Why Ads are an Inevitable Part of Web 3

35:41
 
Paylaş
 

Manage episode 336448575 series 1849529
Village Global tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.
Antonio Garcia-Martinez (@antoniogm), author of The Pull Request, joins Erik Torenberg and Ian Cinnamon on this episode. Takeaways:
- The first version of ads on the web, banner ads, looked like ads in the newspaper, because often the new version of media looks like the last version of media — that’s skeuomorphism.
- Apple’s app tracking transparency is breaking the model for Facebook and Snap.
- Antonio says there won’t be a media ecosystem in Web 3 without attribution.
- The advent of balanced and nuanced journalism decades ago was a luxury born of ads.
- We will likely live in a Web 2.5 world for a while where incumbents won’t lose their fiefdoms but there will be new experiences and new spaces to conquer.
- Web 3 is both private and public — Visa doesn’t post all your transactions the way on-chain payments reveal them.
- The average user trades privacy for other things and as the scale of Web 3 grows, privacy will likely become less of a focus.
Antonio’s posts on ads and Web 3:
Attribution rules the world (and it'll rule Web3 too)
https://www.thepullrequest.com/p/attribution-rules-the-world-and-itll
Everything is an ad network: How to pay for Web 3
https://www.thepullrequest.com/p/everything-is-an-ad-network
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.
Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup

1088 bölüm