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TP260 - Aligning to Our Purpose
Manage episode 318623385 series 2364130
In this episode, hosts Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and some of the disturbing findings on the erosion of trust in typical societal institutions. Despite this, opportunities exist for hospitals and health systems, particularly as they align to purpose with their branding efforts. They are joined by Rob Rosenberg, owner and president of Springboard Brand & Creative Strategy, who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.
Mentions from the Show:
- Edelman Trust Barometer 2022
- Are brands communicating to shareholders the value of aligning with a purpose?
- Rob Rosenberg on LinkedIn
- Rob Rosenberg on Twitter
- Springboard Brand & Creative Strategy
Find Us Online:
Learn more about your ad choices. Visit megaphone.fm/adchoices
438 bölüm
Manage episode 318623385 series 2364130
In this episode, hosts Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and some of the disturbing findings on the erosion of trust in typical societal institutions. Despite this, opportunities exist for hospitals and health systems, particularly as they align to purpose with their branding efforts. They are joined by Rob Rosenberg, owner and president of Springboard Brand & Creative Strategy, who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.
Mentions from the Show:
- Edelman Trust Barometer 2022
- Are brands communicating to shareholders the value of aligning with a purpose?
- Rob Rosenberg on LinkedIn
- Rob Rosenberg on Twitter
- Springboard Brand & Creative Strategy
Find Us Online:
Learn more about your ad choices. Visit megaphone.fm/adchoices
438 bölüm
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