Juliet Starrett on Excellence in Operations at San Francisco CrossFit [Repost}


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This conversation is a repost from the From Coach to Business podcast that I did with my friend Brandon last year.

With the recent announcement that San Francisco CrossFit is closing their doors, I wanted to revisit this conversation since there were several key takeaways on operational excellence.

In the best of times, running a functional fitness gym in a major urban environment is already a grueling, low-margin business.

When a global pandemic devastates the entire fitness industry while simultaneously causing huge swaths of the population to vacate major urban environments like New York, San Francisco, and Chicago, welll...that's 2020 for ya.

While San Francisco CrossFit rests in peace, the Starretts are still going strong with The Ready State so be sure to check them out there.

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