How Danone is Building a Brand Partnership Strategy from the Ground Up
Manage episode 280420008 series 2842405
Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.
For more information on the TicketManager Partner Summit, click here.
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