How to Win More Work by Being Seen as the Expert

The Value Pricing Podcast

Here is a common myth about having a niche:
“If I focus on just one niche I will have less clients to choose from”.
So many people think this, it seems logical that the pickier you are with your clients, the less clients you will have…
But the opposite is actually true.
When you position yourself as the expert people will flock from far and wide to work with you because you are the best.
Think of it this way…
If you had to have brain surgery, would you pop along to your local hospital or would you seek out the best, most reputable brain surgeon you can find and travel a long way to have them specifically perform the surgery?
Your clients will do the same thing when choosing their accounting professional.
They want to know that their business is in the safest possible hands.
Now, let’s say you were a restaurant owner, and you had these 2 options for your accounting professional:
- ‘We do everything for everyone and we are really cheap’

- ‘We specialize in restaurants, have experience in the industry and have successfully and consistently saved restaurant businesses thousands in tax.’
Who are you going to choose to work with?
Being the expert makes you valuable, it makes you sought after, and it means people will be willing to pay a higher price to work with you (because they will recognize your authority and expertise).

In today’s episode you will learn:

✅ 3 steps to positioning yourself as the expert

✅ 3 opportunities for speaking

✅ 3 types of content that will help position you as the expert

When you position yourself as the expert you will win more of the right type of client that is well suited to your business, appreciates the work you do, values you as their accounting professional and is willing to pay a high fee to work with you.